The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.

This episode is sponsored by 345 Global.

Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/
Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/
Follow 345 Global Online at: https://www.345.global/

Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/
Follow Think Blue online at: https://thethinkblue.com/

Mark & Parag answer these questions:

1. Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?
2. Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?
3. Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?
4. Parag - what is the partnership between you and 345? What do you aim to launch?
5. Mark - what is the 345 tech platform? Why is it revolutionary?
6. Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?
7. Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?
8. Parag - how does 345 empower merchants to win everyday? Why should they pay attention?
9. Mark - Looking forward, what are you focused on, where can we find you?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.

Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/
Find Roku on Linkedin at : https://www.linkedin.com/company/roku/
Find Roku online at : https://www.roku.com/

Here's what we asked him :
1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?
2. What is the Roku sports experience and why is it relevant for the CPG industry?
3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?
4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?
5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?
6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?
7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end?
8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.

This episode is sponsored by Contentful.

Find Johnathan Phillips on Linkedin at: https://www.linkedin.com/in/jonathanwphillips/
Find Contentful on Linkedin at https://www.linkedin.com/company/contentful/
Find Contentful online at: https://www.contentful.com/

Here's what we asked him :
1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?
2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?
3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?
5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’?
8. What are key trends around this space we should advice brands to focus on?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.