The wealth management industry is at an exciting crossroads, where technology and innovation are reshaping the way advisors serve their clients. By embracing these changes and leveraging technology to its full potential, advisors can deliver a more personalized and comprehensive wealth management experience, ultimately driving better client outcomes.

In this episode, George and Ryan talk with Noreen Beaman, Head of Leadership Development and Executive Coach at East Bay Merchant Partners as well as Vice Chair Board of Directors at Orion Advisor Solutions. In her role, Noreen leads the coaching and consulting division of East Bay Merchant Partners to develop their leadership and help their executives accelerate the personal growth necessary to unlock new levels of possibility, performance, and success.

A seasoned executive with a proven track record of building and scaling successful organizations from the ground up, Noreen shares her perspective on the history of Orion and its future as the year comes to a close. She also shares her experience in building one of the largest asset management firms in the country and provides insights into the evolving landscape of wealth management and the role of technology in shaping the future of the industry.

Key Takeaways

• [03:28] - Noreen's professional background and role at Orion.
• [07:46] - Why Noreen wants to learn organizational, coaching, and consulting skills.
• [09:04] - The purpose of Noreen's coaching and consulting business.
• [14:50] - The differences between broker-dealers and RIAs.
• [16:49] - Noreen's thoughts on the traditional fee-based advisory model.
• [20:47] - What Noreen thinks makes a great financial advisor.
• [23:36] - The importance of optionality for independent business owners.
• [25:32] - The role of technology in helping advisors financially.
• [31:33] - How technology can improve engagement and productivity.
• [34:45] - Reflection on the benefits of the Orion and Brinker partnership.
• [37:21] - An introduction to Natalie Wolfsen, the new CEO of Orion.

Quotes

[11:06] - "Financial advice in today's world has never been more important. It's always been important, but it's much more complicated, especially as people don't have pension plans anymore." ~ Noreen Beaman

[16:17] - "Having as many ways to serve your clients, the end consumer, being that end investor, is the best way to deliver a holistic wealth management experience." ~ Noreen Beaman

[30:26] - "Technology doesn't disrupt things as unhappy clients do. At the very end of the day, it's about how you are putting together a service offering that fits with what the investor is looking for." ~ Noreen Beaman

Links

• Brinker Capital Investments
• Orion Advisor Solutions
• East Bay Merchant Partners
• Money Management Institute
• Envestnet Institute
• Saint Peters University
• Commonwealth Financial Network
• AssetMark
• Redtail Technology
• Jud Mackrill

Connect with Us

• Meet Ryan Donovan and George Svagera
• Check Out All of Orion's Podcasts
• Power Your Growth with Orion

3083-OAT-11/10/2023