The Coaching Equation

De: Ryan Lang & Brook Bishop
  • Resumen

  • Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

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Episodios
  • Mastering Sales Pt 2- Brook’s Guide to Scaling Successfully and Leading with Impact
    Aug 16 2024

    In life and business, you either win or you learn! During this episode, we dive further into Co-Host Brook Bishop’s journey into sales success. In this continuation episode, Brook gets into all the muscle that he built in the early part of his sales career, learning how to turn that into massive amounts of sales revenue and eventually scaling a team level to the tune of 30 million dollars. Tuning in, you’ll get countless lessons from Brook on turning difficulty into opportunity and identifying systems, processes, and patterns for faster sales and success. He takes this a step further and teaches listeners how to turn this into a template that facilitates scaling. With insights from different points in his career, Brook shows how he has found opportunity in difficult circumstances, and shares what he has learned and won along the way. If you haven’t listened to Part 1 of this conversation, visit iTunes and do so before pressing play on this one. Thanks for listening!

    Key Points From This Episode:

    • Introducing Part 2 of our conversation with Co-Hose Brook Bishop’s journey to sales success and mastery.
    • What he learned from working behind the scenes at Buffini & Company.
    • Brook’s intention to master each role beyond its function to educate himself.
    • Becoming calculated in the process of building a network.
    • How developing his understanding of personalities and strengths enabled him to create rapport with others.
    • Obstacles to climbing the leadership ranks at Buffini.
    • Advice from his mentor after leaving the Buffini marriage.
    • Extracting opportunity out of difficulty.
    • Building his own coaching practice and branching out into different industries.
    • How Brook met the team at Tony Robbins before being headhunted to work with them.
    • The role of taking inspired action in facilitating opportunities.
    • Starting to work at Tony Robbins and getting his team’s attention by getting insane results.
    • Why it is so important to be strategic with every opportunity.
    • Changing his life mission to triple his income and cut his errors in half.
    • Distinguishing between what you are saying and what a client needs to hear.
    • How his accolades dovetailed into results while working at Tony Robbins.
    • Finding clear ‘whys’ for himself and his clients to motivate his success.

    Links Mentioned in Today’s Episode:

    Mastering Sales Pt 1: Lessons from Brook Bishop’s Path to Success

    Buffini

    Tony Robbins

    Heritage Profile

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes

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    51 m
  • Mastering Sales Pt 1: Lessons from Brook Bishop's Path to Success
    Aug 9 2024

    Success and sales do not happen overnight. Co-host Brook Bishop has an incredible story of success, and during this episode, he shares the details of his climb to sales mastery. We are able to bring you so many lessons from his journey in this episode. Tuning in, you’ll hear all about his introduction to sales and how he learned to ask better questions in order to get better results. He shares his experience of selling lobster before getting his first sales role and enrolling 92% of his clients into timeshares within the first few months. He shares the life-altering power of certainty that helped him to be unrelenting in his pursuits, and how that principle has served him in many areas of his life. Along with learning through adversity in sales, two more huge lessons emerge from our conversation with Brook, and you will see how his experiences bring to life the power of creating your own opportunities and pre-framing client conversations before entering into them. Our conversation is not only entertaining and fun, but you will get nuggets that took Brook years to figure out in a matter of minutes!


    Key Points From This Episode:

    • Introducing this episode, where Co-Host Brook Bishop is interviewed about his journey.
    • The story of his introduction to sales through his Uncle before getting his first sales job.
    • What he learned from asking his school if he could take a different approach.
    • How the certainty of ‘If I do x, I will get y,’ changes your actions and your reality.
    • His story of selling lobster through getting all the people on his team to work in his favor.
    • The approach he took when he first started working in sales as a 19-year-old.
    • Enrolling 92% of the people he sat with into timeshares in his third month.
    • What might have been different if he hadn’t experienced challenges before succeeding.
    • How a mentorship experience encouraged Brook to stick through the hard times.
    • Meeting Real Estate Sales Trainer Daniel Pendley and becoming a salesperson for him.
    • Rekindling relationships with people that Daniel had fallen out of favor with.
    • Two lessons from his story: creating your own opportunities, and pre-framing the conversation.
    • Highlights from today’s conversation that you can apply to your own journey.


    Links Mentioned in Today’s Episode:

    Brook Bishop
    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Daniel Pendley

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes

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    29 m
  • Mastering the Business of Coaching: 7-figure Growth with Mike Savage
    Aug 2 2024

    Business coaches elevate themselves to the next level when they realize that coaching is about running a business, not having a job. Today we welcome the incredible business coach, Mike Savage to the show to discuss the business of coaching. Tuning in, you’ll hear all about Mike’s interesting career arc going from owning a comic book store, to becoming a coach, and eventually training other coaches. We delve into how Mike knew that business training was imperative to being a coach before discussing the identity shift required to go from working a job to owning a business. Mike goes on to tell us why he decided to make his niche business coaching, his incredible new initiative to take people to space, deciding on a rate as a business coach, why the pay-to-play model is best when starting out as a coach, and so much more! Finally, our guest stresses the importance of being coachable as a coach and accepting feedback and advice from people with more experience. This is an episode you don’t want to miss out on so be sure to press play now!


    Key Points From This Episode:

    • Introducing today’s guest, Mike Savage.
    • How Brook and Mike know each other.
    • Mike tells us about going from being a comic book store owner to being a coaching expert.
    • What made Mike realize that he needed business training to become a better coach.
    • The identity shift that is required to go from having a job to owning a business.
    • What made him decide to be a business coach specifically.
    • Mike tells us about his new venture whereby he will take people to space.
    • How to know when to increase your rate as a business coach.
    • Why people who want to become coaches have been natural coaches for their entire lives.
    • Mike shares some tips for getting started as a business coach.
    • What the pay-to-play model is and why Mike likes it so much.
    • Why you need to take feedback and advice from successful coaches.
    • The importance of getting help as a business owner.
    • Why you need to be coachable if you are a coach.


    Links Mentioned in Today’s Episode:

    Mike Savage on LinkedIn

    Mike Savage on X

    Mike Savage on Instagram

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes

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    47 m

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