The Content Brief

De: Scott Murray
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  • Resumen

  • The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
    2024
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Episodios
  • Who Social Cares on Social Media?

    Who Social Cares on Social Media?
    Aug 15 2024

    Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect.

    Brooke shares her extensive experience in leveraging social media to enhance customer experiences, focusing on proactive social care, the importance of quick and effective responses, and the role of social listening.

    You'll learn how engaging in meaningful conversations can lead to ROI, why hyper-personalization is the future of customer interaction and social media content ideas that generate conversations and responses.

    Brooke's company - B Squared Media

    Brooke on LinkedIn - Brooke B. Sellas

    Brooke's book - Conversations That Connect
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    32 m
  • Why Behavioral Science is Better Than Marketing Science with Nancy Harhut

    Why Behavioral Science is Better Than Marketing Science with Nancy Harhut
    Aug 1 2024

    Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results.

    We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions.

    You’ll get practical advice on concepts like balancing positive and negative messaging, transparency, and the power of humanizing your content.

    Join us as we demonstrate how behavioral science is better than marketing “science.”

    Nancy's Book - Using Behavioral Science in Marketing

    Nancy's company - HBT Marketing

    Nancy on Linkedin - Nancy Harhut
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    27 m
  • How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina)

    How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina)
    Jul 18 2024

    Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing.

    What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI?

    How can humans and AI work together to make great content that stands out and forms connections?

    You'll learn how to strategically integrate AI as a tool to enhance your content creation process without losing the authenticity and trust that human audiences continue to demand.

    Andy's company - Orbit Media

    LinkedIn - Andy Crestodina

    Andy's Book - Content Chemistry
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    28 m
Liderazgo Marketing Economía
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