Episodios

  • How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)
    Sep 21 2023

    There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

    In this episode of the Courageous CEO podcast, you’ll discover: 

    • The link between thought leadership and testimonials 
    • Why getting great testimonials starts way before you onboard a new client 
    • The essential ingredients of effective testimonials

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    14 m
  • Is your online course idea commercially viable? (S1, Ep 10)
    Aug 10 2023

    Do you have an idea for an online course but you’re wondering if it will sell? Maybe you’ve already created your online course - but are disappointed with sales? 

    In this episode of the Courageous CEO podcast, you’ll find out how to tell if your online course is commercially viable.

    You’ll discover:

    • Key questions to ask before creating an online course (to ensure it’s commercially viable)
    • Why commercial viability will not guarantee course sales (and what will)
    • Alternative ways to generate income from online course sales 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    16 m
  • Licensing your coaching, training or consultancy offer - what are your options? (S1, Ep 9)
    Aug 10 2023

    Do you ever wish you could ‘clone yourself’ - so you can help more clients (without having to be in front of them)? 

    If you’re a coach, consultant, trainer or service provider - licensing your methodology and/or resources - can be an effective way to increase your capacity - and reach a bigger audience. 

    But what are your options - and how do you know if this is the right option for you?

    That’s exactly what you’ll find out in this episode of the Courageous CEO podcast. 

    You’ll discover: 

    • Common approaches to licensing (PLUS pros and cons)
    • Signs you’re ready to license your methodology/resources 
    • The risks involved in licensing (and how to protect yourself and your business)

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    20 m
  • What’s your business worth? Building a ‘sellable’ business (S1, Ep 8)
    Aug 10 2023

    What makes a business ‘sellable’? 

    And how do you know whether someone might be interested in buying yours?

    In this episode of the Courageous CEO podcast, you’ll discover what makes a business attractive to potential buyers - and how you can make your business more ‘sellable’.

    You’ll find out:

    • Why people buy established businesses (and why this is important)
    • What prospective buyers typically value in a business
    • The business systems prospective buyers value most 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    18 m
  • How to create thought leadership content - and why you need to (S1, Ep 7)
    Aug 10 2023

    If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content

    And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services. 

    In this episode of the Courageous CEO podcast you’ll discover: 

    • What thought leadership content is (and what it isn’t)
    • 8 types of thought leadership content you can create for your business 
    • The difference between ‘educational’ and thought leadership content

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    13 m
  • Why you don’t need a content plan for your business - and what you need instead (S1, Ep 6)
    Aug 10 2023

    If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough. 

    But that’s not the case at all - it’s because you don’t actually need a content plan. 

    In this episode of the Courageous CEO podcast I’ll share why (and what you need instead). 

    You’ll discover:

    • The difference between a content plan and a strategy (and why this matters)
    • How creating strategic content campaigns can increase sales in your business 
    • Three types of content campaigns you need to create to generate consistent sales in your business (thought leadership content, launch content onboarding & delivery 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    16 m
  • When no one’s buying: how to troubleshoot a sales problem (S1, Ep 5)
    Aug 10 2023

    Got a product or service you’re really passionate about - but people just don’t seem interested in buying? 

    Knowing how to troubleshoot a sales problem is the first step to solving it. And that’s exactly what you’ll learn in this episode of the Courageous CEO podcast. 

    You’ll learn:

    • How to identify the most likely cause(s) of a sales problem 
    • Why your delivery - not your sales strategy - could be the reason why people aren’t buying 
    • What an effective lead generation and sales strategy looks like 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    18 m
  • Price your offers with confidence - and stop second guessing yourself (S1, Ep 4)
    Aug 10 2023

    Do you struggle to price your services for clients? Or find yourself procrastinating over client proposals - because you’re not sure what to charge? 

    If so, you’re definitely not alone. 

    But you’re almost certainly undercharging - and over delivering to clients. 

    This episode of the Courageous CEO podcast is all about developing pricing confidence. 

    You’ll find out:

    • 7 surprising reasons business owners struggle with pricing 
    • ‘Banded pricing’ - and how it can make pricing easier 
    • Why self confidence is vital for effective pricing (and how to get it) 

    The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

    Más Menos
    30 m