The Creator Spotlight Podcast

De: Creator Spotlight
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  • Resumen

  • Behind-the-scenes stories from across the creator economy.

    This podcast is part of our newsletter, Creator Spotlight.

    Every week, as part of the process of writing our newsletter, we spend an hour in conversation with a notable creator. Only a few parts of that conversation can make it into the newsletter — now you can listen in for every little story and piece of advice.

    Hosted by Francis Zierer (Twitter and LinkedIn).

    Uploaded ever Friday morning.
    beehiiv 2024
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Episodios
  • Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark

    Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark
    Sep 26 2024

    Today’s guest is Tommy Clark, creator of the Social Files newsletter, founder of Compound Content Studio, and a B2B social media expert. He started making content for his nutrition coaching business while still a college student, in 2018 — he never set out to build a career in content. Five years later, he has an agency on track to make over $1 million this year.

    00:00 Intro

    01:20 Accidentally starting a marketing agency

    03:30 Building a team and hiring for content creation

    06:17 Growing the newsletter Social Files

    13:04 The devolution of Twitter - LinkedIn #1 now?

    15:36 How to craft the perfect viral post

    20:23 The relationship between the business and personal brand

    23:41 Monetizing a creator led business

    27:21 What makes someone good/bad at marketing?

    29:27 Starting with content creation and rules for posting

    39:19 Finding content ideas for viral posts

    41:10 Uploading to YouTube but not being a YouTuber

    43:55 How you can grow your online brand

    Intro music produced by J. and Doug Organ
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    48 m
  • Ep. 28 He sold his newsletter then bought it back for $1 ft. Ryan Gilbert of Workspaces

    Ep. 28 He sold his newsletter then bought it back for $1 ft. Ryan Gilbert of Workspaces
    Sep 19 2024

    Ryan Gilbert, creator and writer of the newsletter 'Workspaces' joins us for episode 28 of The Creator Spotlight Podcast.

    Workspaces: workspaces.xyz

    00:00 From supply chain to tech startups

    04:31 Building a niche from scratch

    10:57 Monetizing with affiliate links

    12:42 Abandoning a career to pursue content

    16:32 The acquisition and reacquisition of the newsletter

    25:08 Monetizing the newsletter is harder now

    28:22 How the newsletter grew to 13k+ subscribers

    35:35 The stats

    37:12 The best home-office setup so far

    40:30 Balancing personal and brand identity

    44:12 Strategies for newsletter growth

    47:02 Reflecting on success and future plans

    Intro music produced by J. and Doug Organ
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    54 m
  • Ep. 27: The anti-Gary Vaynerchuk social media resource ft. Rachel Karten of Link in Bio

    Ep. 27: The anti-Gary Vaynerchuk social media resource ft. Rachel Karten of Link in Bio
    Sep 12 2024

    This week we speak with Rachel Karten, the woman behind every social media manager's favorite newsletter, Link in Bio, and an excellent social media consultant herself.

    00:00 Getting started with food Instagram

    04:39 Advice for working with brands

    09:02 Winning and judging Webby awards

    14:05 Building a newsletter for content creators, Link in Bio

    25:03 Growing an email audience of 65k+

    35:50 Being a good social media manager

    Intro music produced by J. and Doug Organ.
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    43 m
Arte Liderazgo Economía
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