Do you often ask the question: is this the easiest possible way to achieve the desired outcome?

In this episode, we discuss multiple ways to simplify and improve experiences, with examples from big brands that excel at this.

People are constantly overloaded with decisions – around 35,000+ per day! This means that your marketing needs to be as simple as possible so we can make decisions easy for our customers. While planning out your customer experience and each individual interaction, take time to consider whether it is as simple as possible.

Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework:

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/

Research related to this episode:

• https://www.nature.com/articles/s41599-023-01542-z
• https://www.investopedia.com/terms/h/heuristics.asp#:~:text=A%20heuristic%20is%20a%20mental,or%20solutions%20to%20complex%20problems

Power of free:

• https://newristics.com/heuristics-biases/power-of-free
• https://vikramgoyal2012.medium.com/lessons-from-predictably-irrational-by-dan-ariely-e10eaad14b70

Just like people, brands too want to exude confidence and while at times we might show overconfidence, there’s a way we can use this to speak to our customers.

Overconfidence can look like describing desirable outcomes that your target audience might be searching for and showing customers how something can help to solve a problem.

However, negative overconfidence can be alienating to customers. For example, complex tech jargon could put off the less-savvy audience, which is why remembering to speak to customers in a way that they will understand could make all the difference.

Learn how to harness confidence and rein in overconfidence to ensure happy customers.

Thanks for listening.

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/

Research related to this episode:

• https://www.masterclass.com/articles/overconfidence-bias
• https://docs.iza.org/dp4840.pdf

The Curse of Knowledge:

• https://cognitivebias.io/bias/curse-of-knowledge

Understanding how people form and recall memories is vital to the customer experience.

If we can ensure positive recollection of the brand and experience, then we have a much better chance of not only retaining the customer’s loyalty but also acquiring advocates who would recommend our business.

Not every aspect of the customer experience is equal but by incorporating a little surprise into your transactions, people will enjoy these moments of delight, and it’s these moments that will shine through and make you more memorable.

Listen to this episode so your customers remember you for all the right reasons.

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/

Research related to this episode:

• Book: Kahneman, D. (2011). Thinking, Fast and Slow

Peak-end Rule:

• https://www.businesswire.com/news/home/20220222005103/en/Kodak-Moments-Becomes-the-Official-On-Site-Imaging-Provider-of-Disneyland-Paris-to-Capture-and-Deliver-Guests’-Magical-Memories

Priming:

• https://www.sciencedaily.com/releases/2011/01/110131133125.htm