In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines.

With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.

• Transitioning from corporate beauty to entrepreneurship

• Defining core values early

• Winning awards: Factors contributing to early recognition

• Challenges for small brands in digital advertising

• Shifts in influencer marketing and brand collaborations

• Amazon strategies that work for ELVY Lab

• Other successful acquisition channels

• Customer retention: Tactics for VIP engagement

• Q4 preparation: Insights on BFCM and a celebrity partnership

• Building from scratch: Lessons learned and what to do differently

• Being a solo founder: Decision-making and challenges
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller.

He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing.

• Getting Started: Influencer marketing for new brands

• Most common deal structures between brands and influencers

• Celebrities vs. micro-influencers: Which is right for your brand?

• Biggest challenges in using micro-influencers and how to overcome them

• Leveraging influencer marketing for success on Amazon, Walmart, and Target

• Choosing between smaller and bigger influencers: Key factors to consider

• Scaling influencer campaigns: Effective ways to grow and adapt strategies

• Why big brands use micro-influencer platforms like Stack Influence

• The future of micro-influencers in DTC marketing
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation.

Today, Nik is the founder & CEO of REVIVE, an Amazon growth partner for elite brands. In our conversation, he shares his insights on cracking Facebook ads, the Amazon growth playbook, and how he navigated the challenges of scaling Vitafive. If you're a brand owner, marketer, or founder looking to learn how to succeed in the DTC world, this episode is packed with actionable takeaways.

• What are agencies missing that brands need?

• Figuring out Facebook Ads: How cracking the code scaled Vitafive

• Amazon launch strategy: Key tactics for success on a competitive platform

• Expanding into 7,000 retail doors: Challenges and wins in retail growth

• Scaling & Selling: Key factors for maintaining profitability and managing growth

• Handling rising acquisition costs and staying profitable

• Leveraging email marketing for acquisition and its results

• Personalization in email and SMS for retention

• Scaling Vitafive on Amazon: Identifying trends and key strategies

• The importance of customer support in driving retention

• Advice for entrepreneurs today: Building a brand in the current environment
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.