In this episode of The Daily Mastermind podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry.
They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.
00:50 Welcome to the Authority Formula Podcast
02:11 Jed Morley's Background and Career Journey
04:04 Transition from Real Estate to Payment Processing
06:01 Innovations in Payment Processing
10:56 The Birth of Payment Cowboys
13:22 The Importance of Relationships in Business
14:37 Building Authority and Brand Strategy
16:28 Building Authority Through AI and Machine Learning
16:52 Interviewing Kathy Ireland: From Script to Friendship
17:08 The Importance of Trust and Credibility in Business
17:56 Opportunities in FinTech and Banking
19:23 Creating a Personal Brand and Legacy Asset
22:58 Leveraging AI for Business Success
24:32 Finding Purpose and Value in Business and Life
25:51 Advice for Entrepreneurs and Business Owners
28:34 The Impact of Personal Passions on Business
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George Wright III
“It’s Never Too Late to Start Living the Life You Were Meant to Live”
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About the Guest:
Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.
Guest Resources:
Published Works
Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)
Framework: Creator of the Backstory Brand Wheel™ Framework
Connect Online
Website: JedMorley.com / Backstory Branding
LinkedIn: Jed Morley on LinkedIn
Business: PlatPay (Platinum Payment Systems)