Dr. Constance Dierickx and marketing expert Peter Sandeen explore the art of making informed decisions in marketing, the importance of integrated marketing efforts, and how to use data effectively without falling prey to misleading metrics. They share some best practices, like the value of external perspectives in the decision-making process, plus what not to do, including common pitfalls in marketing strategies.

About Peter Sandeen:

Peter Sandeen is a marketing expert known for his strategic and integrative approach to marketing. With a background in conversion optimization and copywriting, Peter has helped countless businesses, from small enterprises to large corporations, refine their marketing strategies to achieve consistent and measurable results.

His unique ability to see the bigger picture and identify the most impactful opportunities has made him a sought-after consultant in the marketing world. Peter is also a respected speaker and the author of Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets, sharing his insights on effective marketing tactics and decision-making processes. He currently operates from Helsinki, Finland, where he continues to influence the marketing landscape with his innovative ideas and expertise.

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Dr. Constance Dierickx and Danny Iny, CEO of Mirasee, delve into Danny’s journey as an entrepreneur, emphasizing the value of patience, ambiguity, and the quality of decisions over their quantity. Together, they also discuss the transformative power of self-belief, effective communication, and the profound impact of personal relationships in steering through career transitions and leadership roles.

About Danny Iny:

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift, Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer, and advisor to many of the top leaders in our industry.

His study, research, and unflagging drive over the years have culminated in this latest work, Leveraged Learning, which aims to sow the seed of education’s transformation in the coming years. Leveraged Learning shares the opportunity and transmits the vision to those who will boldly rise up and claim it.

Dr. Constance Dierickx and Michael Bungay Stanier explore the importance of creating environments that support growth and positive change, how saying no aids in decision-making, and how the transformative power of coach-like leadership when approached with nuance, empathy, and a commitment to understanding can make a difference.

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Dr. Constance Dierickx and Jackie O'Dowd, CEO of Realising-Potential, talk about the common pitfalls organizations fall into, the importance of aligning a business's core elements to achieve optimal performance, and the critical role of visibility in decision-making, especially as it relates to data visualization.

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Dr. Constance Dierickx and Mark Levy, a renowned positioning expert known for his work with influential figures like Simon Sinek and Marshall Goldsmith, delve into Mark's unique approach to helping individuals and businesses stand out through differentiation and decision-making. Plus, they reflect on the importance of understanding situations, managing emotions, and the power of investing in oneself.

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Dr. Constance Dierickx and Dorie Clark discuss the importance of long-term thinking in today's fast-paced environment. Highlighting themes from Dorie Clark's "The Long Game," they explore strategic patience, effective decision-making, and leveraging past experiences for future success.

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About Dorie Clark:

Dorie Clark has been named three times as one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame.

We all get stuck sometimes, especially when faced with a big decision. Help is here! Dr. Constance Dierickx and her expert guests will help you see how to avoid common mistakes on your way to making great decisions.

Why do smart people make bad decisions? This question haunted Constance Dierickx, so she dug into the science of decision-making, leadership, and behavior to find the answers. She has advised over 500 executives on 5 continents in 28 industries and has observed excellence in leadership and management, some bad strategic decisions, and helped leaders in crisis. Now she and her guests will share stories from their experience and Constance will offer science-based advice that anyone can use to get unstuck and make the right decisions when the stakes are high.

Get Unstuck. Decide. Act. The Decision Doctor is coming soon.