How to Stop Attracting Bad Patients with Your Marketing | Dental Marketing Heroes Webinar

In this comprehensive 30-minute webinar, Ian Cantle of Dental Marketing Heroes explores strategies to stop attracting undesirable patients to your dental practice through marketing.

This session covers identifying 'bad patients,' understanding their characteristics, and implementing actionable marketing strategies to attract ideal patients instead. Key points include crafting a core message, analyzing current marketing effectiveness, enhancing patient experience, and measuring success for continuous improvement.

Join us to create a tailored marketing plan that ensures your practice attracts and retains the right kind of patients.

00:00 Introduction to Attracting the Right Patients

02:46 Understanding the Problem: Defining Bad Patients

03:30 Common Types of Bad Patients

16:57 Identifying Your Ideal Patients

18:12 Crafting Your Core Message

20:06 Analyzing Your Current Marketing

22:59 Effective Marketing Strategies

25:20 Screening and Enhancing Patient Experience

28:30 Measuring Success and Adjusting Strategies

30:26 Conclusion and Next Steps

32:24 About Dental Marketing Heroes

33:57 Upcoming Webinar: Does Your Dental Marketing Suck?

Check out all our upcoming webinars and recordings here: https://dentalmarketingheroes.com/dental-marketing-webinars/

Schedule a complimentary discovery call with Ian Cantle here: https://dentalmarketingheroes.com/schedule-a-discovery-call/

Unlocking the Power of Google Ads for Your Dental Practice

Boost Your Dental Practice And Attract More Patients!

In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle dives deep into the world of Google Ads to reveal how dental practices can utilize this powerful tool to attract more patients and grow their business. From understanding the basics to avoiding common pitfalls and leveraging advanced strategies, Ian provides invaluable insights and actionable advice to help you get the most out of your Google Ads investment.

Here's what we'll be covering in this podcast:

• Unlocking the Power of Google Ads
• Basics of PPC and Google Ads
• Why Incorporate Google Ads in Your Marketing
• Google Ads Mistakes to Avoid
• Success Ingredients for Google Ads
• Key Performance Indicators and Tracking
• Continuity and Relevance in Ad Campaigns
• Writing Effective Ads
• Optimizing Your Landing Pages
• Lead Flow Management
• Getting Started with Google Ads
• Questions to Ask Your Google Ads Provider
• Conclusion

To get help with your Google Ads schedule a free consultation at: https://dentalmarketingheroes.com/schedule-a-discovery-call/

Mastering Email Marketing for Dental Practices

In this episode of The Dental Marketing Heroes Podcast, Ian Cantle, the President and Chief Marketing Strategist at Outsourced Marketing and Dental Marketing Heroes, shares invaluable insights on leveraging email marketing to drive reactivations, leads, and referrals for dental practices. Learn about the essential email campaigns every dentist should implement and the steps to effectively use email marketing to boost patient engagement and retention.

Here's what's covered in this podcast:

• Why Email Marketing
• Truth About Email Marketing for Dentists
• Reasons Dentists Often Avoid Email Marketing
• Keys to Successful Email Marketing
• Why Dentists Need Email Marketing
• Email Campaigns to Implement
• Steps to Effective Email Marketing
• Getting Started with Email Marketing
• Conclusion and Free Offer