On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.

He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you Dr. Mark Costes' second impactful presentation from the Music City SCALE 2025 event. In this talk, Dr. Costes blends tactical strategy with raw vulnerability as he opens up about achieving his lifelong financial goals—only to find himself exhausted, unfulfilled, and deeply unhappy. He shares the pivotal moment that led him to rethink success, prioritize fulfillment, and build a model for personal and professional transformation.

You'll learn about the six foundational areas that determine practice health, how to avoid burnout with smarter operatory planning, and why redundancy—not minimalism—is the true path to lifestyle freedom. Mark also dives into the power of patient exam counts, how poor leadership affects everything from culture to profitability, and why dentists must think more like NFL head coaches than all-star players. If you've ever wondered why hitting your numbers still doesn't feel like success, this episode is a must-listen.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Bill Keith and Ben Kacos for an in-depth crash course on DSOs—what they are, how they've evolved, and why every dentist should understand their growing impact on the profession. This conversation dives into the history of dental consolidation, the rise of private equity in the industry, and what those infamous EBITDA multiples really mean for your practice valuation.

The trio compares doctor-to-doctor transitions with DSO sales, laying out the pros, cons, and critical factors like tax strategy, risk mitigation, and personal goals. With real-world insights, valuation math, and clear advice on navigating offers, this is the foundational DSO knowledge every growth-minded dentist needs.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friend and respected dental entrepreneur Tiger Safarov, founder of Zen One. Tiger shares his incredible immigrant journey—from arriving in the U.S. not knowing English to building a thriving dental construction company, and later pivoting to launch a tech platform revolutionizing dental supply management.

They dive into Tiger's inspiration for Zen One, the evolution of the platform from a scrappy startup to a streamlined, AI-powered solution, and his deep commitment to supporting private dental practices in an increasingly DSO-dominated industry. With a strong emphasis on integrity, innovation, and real cost savings, Tiger explains how Zen One empowers practices to take control of their variable expenses and boost profitability without compromising on quality.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://dsn.zenone.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back DSI Black Belt coach and seasoned dental entrepreneur Dr. Summer Kassmel for a power-packed, tactical conversation on case acceptance. Summer walks us through her step-by-step strategy to improve treatment plan acceptance, starting with clearly defined pillars of care and a unified team approach. She emphasizes the importance of consistency, calibrating with hygienists, and tailoring communication to the patient's personality without overwhelming them.

From managing chief complaints to using analogies patients understand, she explains how to prioritize treatment effectively and guide patients toward long-term oral health. Summer also shares how game film—recording exams and treatment plan presentations—can transform team communication and case acceptance rates.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, we continue with part two of Dr. Mark Costes' compelling first presentation at the Music City SCALE 2025 event. In this segment, Dr. Costes delivers a deep dive into key challenges facing today's dental practice owners—employee retention, the nationwide hygiene shortage, and the harsh reality of PPOs. He shares actionable strategies to improve team culture, build loyalty through better leadership, and transform non-producers into practice contributors.

Drawing on Stoic philosophy, he urges owners to focus only on what they can control—systems, leadership, and culture—while tuning out the noise. You'll also hear powerful data on the current state of dentistry, including what's driving turnover, why hygienist supply is critically low, and how to make smarter, data-driven decisions about insurance plans. With rising student debt, longer careers, and stagnating practice profits, Dr. Costes makes a strong case for why mastering business fundamentals is no longer optional—it's essential.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you part one of Dr. Mark Costes' powerful presentation from the Music City SCALE 2025 event. With decades of experience as a multi-practice owner and founder of the Dental Success Institute, Dr. Costes shares why most dentists hit a wall when trying to "produce their way out" of business problems.

He explores the foundational importance of fixing broken infrastructure—like poor systems, leadership gaps, and toxic culture—before chasing growth through production or marketing. You'll also hear how his coaching organization has helped hundreds of practices increase profitability, reduce overhead, and give owners the freedom to make clinical work optional, not obligatory.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes Dan Van Eps, Senior Director at Henry Schein Dental Practice Transitions, for an in-depth look at the world of dental practice sales, valuations, and the often misunderstood role of brokers. With nearly three decades of experience in the dental space—including founding a dental IT company and helping scale Carr Healthcare Realty—Dan brings a rare, well-rounded perspective to what makes practices valuable and how dentists can successfully navigate a sale.

From breaking down DSO vs. doctor-to-doctor transactions, to why a $2 million practice isn't always worth what you think, this conversation covers everything from valuation strategy, broker fees, and the critical mistakes sellers make by going it alone. Mark and Dan also discuss trends in consolidation, why the startup market is heating up again, and the real meaning behind that elusive 1% dental loan default rate. This episode is packed with practical advice and insider insights for both buyers and sellers alike.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://dentalpracticetransitions.henryschein.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast