On today's episode, Dr. Mark Costes is joined by Ryan Gross, founder and CEO of CMO Share, for an insightful conversation on the evolving landscape of dental marketing, operations, and how to thrive in uncertain economic times. They discuss the critical importance of aligning marketing strategies with operational capacity, how to maximize ROI by tracking the right metrics, and the power of Google Analytics over analog systems.

Ryan shares how his experience with Disney and data-driven thinking shaped CMO Share's unique approach to dental marketing. They dive into the different strategies for startups versus acquisitions, explore how AI is changing how practices must approach SEO and content, and why patient quality is more important than raw numbers. Plus, they discuss upcoming opportunities like the January 29th Practice Launchpad event in Scottsdale, Arizona—perfect for those planning a startup or acquisition in 2026.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.mycmoshare.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Alexis Gallati, founder of Cerebral Tax Advisors and author of Advanced Tax Planning for Medical Professionals. Alexis brings a wealth of knowledge on proactive, high-level tax strategies tailored specifically for medical and dental professionals. The conversation covers everything from tax-saving tactics for W2 earners like short-term rentals and oil & gas investments, to advanced planning opportunities for business owners, including entity structuring, paying your children, and maximizing retirement contributions through backdoor and mega backdoor Roths.

Alexis also shares personal insights on being married to a neurosurgeon and how that inspired her mission to protect high-income professionals from bad financial advice. Whether you're looking to save more on taxes or make smarter long-term financial decisions, this episode is packed with practical gems.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.cerebraltaxadvisors.com/bigbill
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by DSI Black Belt coach and co-founder of The Practice Launchpad, Dr. Chris Green, for an in-depth conversation on startup success in today's challenging dental landscape. Chris shares his journey of building a ground-up dental practice from a shell, highlighting lessons learned around construction, IT, design, and avoiding costly rookie mistakes.

The duo also explores why the fundamentals of a successful startup haven't changed, despite the rise in costs and consolidation across the industry. They emphasize the importance of mentorship—not as a sales pitch, but as a strategic move to compress time and reduce the "ignorance tax" that comes with going it alone. Whether you're a new grad or a seasoned doc considering your first (or next) startup, this episode delivers actionable insights to stack the deck in your favor.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.thepracticelaunchpad.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friends and financial experts Brent Saunier and Chris Sands of Profi2020 to unpack some of the most overlooked yet critical financial decisions dentists face. From the often misunderstood process of switching CPA firms and the emotional roadblocks that come with onboarding, to the dangers of outgrowing your entity structure without knowing it, this episode is packed with practical advice and real client stories.

The trio dives into why clarity around your finances is essential for long-term success, how to vet a great CPA, and why early education for newer practice owners is now more accessible than ever. Whether you're a new owner or a seasoned practitioner, this conversation will help you assess your financial infrastructure and avoid common mistakes that cost dental entrepreneurs time and money.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.profi2020.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Mark sits down with Dr. Brian Bhaskar, a newly minted oral and maxillofacial surgeon, third-generation dentist, and founder of Cindy, a digital referral management platform designed to modernize how dentists communicate. Dr. Bhaskar shares his journey from Division I basketball at Gonzaga to completing a six-year oral surgery residency at the University of Washington, and how firsthand frustrations with outdated referral systems inspired him to build a HIPAA-compliant, cloud-based solution for seamless collaboration between general dentists and specialists.

The conversation also explores life after residency, the realities of private practice, balancing entrepreneurship with clinical excellence, and why better communication leads to better patient experiences.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://sindireferrals.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Mark sits down with Dr. Vishal Sharma, Director of Clinical Education and Operations at Spear Education, to explore the evolving landscape of dental education. Dr. Sharma shares his journey from building and scaling private practices to leading clinical education initiatives across DSOs, and now helping shape the next generation of learning at Spear.

The conversation dives deep into hybrid education models, the growing role of AI in diagnostics and training, challenges facing early career dentists, and why blending in-person mentorship with virtual and self-paced learning is the future of dentistry. They also discuss how technology, efficiency, and accountability are redefining both clinical excellence and career satisfaction for today's dentists.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.speareducation.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friend and marketing leader Joshua Scott for a wide-ranging conversation that blends entrepreneurship, leadership, and personal growth. Josh shares what it's really like to scale a company through a "building year," why infrastructure equity matters more than short-term profit, and how navigating overlapping growth curves can feel both challenging and energizing.

They dive into predictable success, avoiding shiny-object syndrome, balancing ambition with fulfillment, and the importance of surrounding yourself with the right people as you grow. This episode is packed with honest reflections on business, creativity, and knowing when enough is enough.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://s8e8.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.

He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast