Episodios

  • Let's talk to the social media experts - Lauren from Mogfish Marketing

    Let's talk to the social media experts - Lauren from Mogfish Marketing
    Oct 3 2020
    I'm self-taught right? All my social media knowledge has come from research and pure trial and error. In this episode, I get the pleasure of talking to Lauren from Mogfish Marketing. She's a Divemaster, a content creator, a graphic designer.... literally the perfect blend for a social media marketer and she specialises in dive centres and conservation! If you'd like to learn more about Lauren and her services, check out www.mogfishmarketing.com
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    20 m
  • Easy Ways To Generate Content Ideas

    Easy Ways To Generate Content Ideas
    Sep 19 2020
    Now we know that our content has to have the secret sauce (inform, engage and/or educate), how do we come up with ideas for content that tick these boxes? In this episode I'm going to talk about generating content and why it doesn't have to be a difficult or painful process... why "we're so busy" is trending in diving right now... and why its AWFUL some awesome content generation tools you can use including good old fashioned brainstorming Google Answerthepublic.com Facebook groups Event calendar If you're using these tools you can easily plan out your content for the next 12 months!
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    16 m
  • Choose Your Dive Centre Content (But Make It Video!)

    Choose Your Dive Centre Content (But Make It Video!)
    Aug 29 2020
    Let's look at the different types of content that you can create for your dive centre or your pro diving services. In this episode I'm going to talk about the pros and cons for: Written content Visual content Audio content and you'll quickly see how video is the most versatile because you can convert it into all the other forms!
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    18 m
  • You Don't Own Your Dive Centre Social Media!

    You Don't Own Your Dive Centre Social Media!
    Aug 15 2020
    You've got thousands of followers on your dive centre business page. The problem is... you don't own your audience! If Facebook went bust (yeah, unlikely I know...) or if your page got banned - kiss goodbye to all your potential customers. You have zero information to contact them! In this episode I talk about how you can use social media as a teaser or sign post to channel people onto the platforms that you do own - your website and your mailing lists. Why your posts and tweets are only the start of the buyer journey Why your panic posting habits are hurting your dive centre What you actually need to post Plus, completely off topic but I'm super excited - I've got an IDC starting on the 3rd October! More info: https://fifthpointdiving.com/idc (https://fifthpointdiving.com/idc )
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    10 m
  • Stop Posting For The Sake Of Posting On Your Dive Centre Social Media!

    Stop Posting For The Sake Of Posting On Your Dive Centre Social Media!
    Aug 1 2020
    It get's to 8 o'clock at night and you suddenly realise.... noooo! I haven't posted anything on social media today/this week, I better get something up quick! STOP Just stop it. I'm going to tell you why... If you're not using social to sell, you're doing it wrong How to get people to do business with you Our business pages are not an extension of our personal profiles How to be a content marketer What is content? Why you should get infront of the camera Scuba sells itself The secret recipe to great content There's a whole load more resources for dive pros on The Fifth Point Diving Centre's Dive Pro Hub pages: https://fifthpointdiving.com/divepro/hub/ (https://fifthpointdiving.com/divepro/hub/) tell all your buddies!
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    8 m
  • OMG! She's Panicking!

    OMG! She's Panicking!
    Jul 27 2020
    A diver has her mask on the top of her head... do you rescue her?! Find out why I think this is a really old school attitude and why us dive pros need to stop fuelling this daft mantra.
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    11 m
  • PADI Womens Dive Day Edition

    PADI Womens Dive Day Edition
    Jul 18 2020
    It's been a funny old few months, and this year's PADI Womens Dive Day is going to be very different for us. We'd normally be having a massive celebration, getting new divers in the water, BBQs, drinks, hugs and high fives.... this year that's just not possible so we're celebrating virtually instead! I hooked up with my favourite lasses in the dive industry for a chat about women in UK diving and how their "proper jobs" help in their diving roles. Bettie is owner of ProDive UK (https://www.prodiveuk.com/ (https://www.prodiveuk.com/)) and specialises in pro level training. Laura is the founder of ScubaPsyche (https://scubapsyche.com/ (https://scubapsyche.com/)) and brings her Clinical Psychologist skills into diving to help people enhance their diving experiences. Is UK diving too macho? How dive pros can improve the culture of feeling comfortable to speak out when things don't feel right The secret sauce to getting your divers to open up to you How dive pros can remove perceived barriers to diving (especially for women) Where do egos sit in diving? If you can't carry your own kit, you can't be a diver... discuss! How dive pros can use adaptive techniques to help every diver When help becomes a hinderance How Bettie and Laura's "real" jobs help in their diving roles and vice versa, how diving helps in their day to day life. There's a whole load more resources for dive pros on The Fifth Point Diving Centre's Dive Pro Hub pages: https://fifthpointdiving.com/divepro/hub/ (https://fifthpointdiving.com/divepro/hub/) tell all your buddies!
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    50 m
  • Why You Should Listen & Who The Heck Is Nic?!

    Why You Should Listen & Who The Heck Is Nic?!
    Jul 3 2020
    Heya! Welcome to The Dive Pro Hub, a show that brings you dive industry insights and sparks business ideas! I'm your host Nic Emery - a PADI Course Director, Ocean Advocate and the co-founder of The Fifth Point and The Honest Diver.  This short-form show typically runs for 10-15 minutes and releases every other week. It's usually a solo show, but every now and then I'll invite a very special guest from the world of scuba diving to share their stories and projects. There's also a video version of this podcast on The Dive Pro Hub YouTube channel (www.youtube.com/channel/UC2-YSZj5uEPtxGi5jFRm4Nw) and lots more business resources on our website (fifthpointdiving.com/hub). Now, go dive into the episodes!
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    1 m