The gang is joined by Chef (and Inbound correspondent) Will Davidson of Growth Operations Firm to take a crash course in marketing + sales relationships in 2024 - and why marketing teams are always right.

Here's all the highlights, none of the lowlights:

• Kate and Will recap all the fun from Inbound 2024.
• Will gets into why it's never been more important for marketing and sales to work together.
• Will stumps both Adam and Kate when he asks them to pitch slap him with the pod.

In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.

Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).

Other highlights include:

• Why trying to “be authentic” might just be killing your authenticity.
• The dangers of building your audience on platforms you don’t control (looking at you, social media).
• And yes, happy hours...are they the secret sauce to building lasting relationships?

Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.

The DBAS fairy podmother, Jenny Gardynski, joins Kate and Adam this week to talk about her storied career, her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts.

Here's all the highlights, none of the lowlights:

• Kate gets in the time machine and does a career rewind with Jenny, touching on her experiences in PR/Comms over the last decade.
• Jenny covers on how her agency experience translated to moving in-house when she joined G2.
• Jenny outlines what makes her nervous about AI - and it's not for the reasons you think.
• Adam tries to pitch slap the gang and promptly reminds everyone why he isn't an AE.