*This is a rerun of a previous DTM episode.

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.

Today we discussed:

00:00 Introduction

00:41 What is High Definition Marketing?

01:59 How Has Marketing Strategy Changed?

08:17 ELLA and DTM Partnership

12:52 ELLA Elevates Your Marketing Team

16:46 How are AI Tools Evolving?

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠

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*This is a rerun of a previous DTM episode.

Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction
00:33 Meet Ernie Ross
01:10 What Is Intangence?
04:27 Trust as Brand Currency
07:40 AI Can't Replace This
10:56 Storytelling That Connects
13:07 Ethics of Emotion
14:32 Where to Start
16:49 Questioning Reality
18:35 Intangibles Drive Value

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Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations.

00:00 Start
00:33 Meet Julia Garcia
01:10 Hope as a Habit
02:32 Debunking Hope Myths
04:37 Owning Your Own Story
06:07 Reframing Your Identity
07:47 Fighting Loneliness Together
10:28 Practicing Hope Daily
11:54 Hope in Business Culture
15:06 The Release Exercise
18:17 Realistic vs Unrealistic Hope
20:09 Connect with Julia

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Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world.

00:00:00 Introduction
00:00:33 Meet Mark Kingsley
00:01:14 AI vs. Human Branding
00:04:45 Trust in the AI Era
00:08:48 Storytelling That Works
00:14:04 Brand OS Explained
00:16:46 AI's Hidden Limits
00:18:16 Small Business AI Strategy

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John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new "mini website." John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.

• 00:00 Introduction
• 00:32 Rethinking Publishing on Rented Land
• 02:06 Google Business Profile is Prime Real Estate
• 06:30 E-E-A-T, Structured Data, and Staying Active
• 11:56 What to Post on Your GBP Every Week
• 14:45 Optimizing for AI
• 18:11 4 Week Audit and Action Plan

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Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human potential.

• 00:00 Introduction
• 00:33 Meet Eva Gutierrez
• 01:21 Think Task-by-Task AI
• 06:01 AI Changes Your Org Chart
• 10:00 Hybrid Intelligence Explained
• 18:49 Let AI Recruit AI
• 22:16 Connect with Eva

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Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic, measurable values that drive real growth.

00:00 Introduction
00:53 Reintroducing Robert Glazer
01:53 Personal vs Company Values
03:08 Why Write a Parable?
05:18 Making Values Actionable
08:15 Where Values Come From
12:01 Values and Leadership
15:41 Company Alignment & Core Values
18:45 Values in Business: Case Studies
22:40 Where to Find the Book

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