Episodios

  • The Human Side of AI Branding
    Oct 23 2025

    Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world.

    00:00:00 Introduction
    00:00:33 Meet Mark Kingsley
    00:01:14 AI vs. Human Branding
    00:04:45 Trust in the AI Era
    00:08:48 Storytelling That Works
    00:14:04 Brand OS Explained
    00:16:46 AI's Hidden Limits
    00:18:16 Small Business AI Strategy

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    23 m
  • Your Google Business Profile Is the Secret to Local SEO
    Oct 22 2025

    John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.

    • 00:00 Introduction
    • 00:32 Rethinking Publishing on Rented Land
    • 02:06 Google Business Profile is Prime Real Estate
    • 06:30 E-E-A-T, Structured Data, and Staying Active
    • 11:56 What to Post on Your GBP Every Week
    • 14:45 Optimizing for AI
    • 18:11 4 Week Audit and Action Plan

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    20 m
  • How to Build Your AI Team, Task by Task
    Oct 16 2025

    Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human potential.

    • 00:00 Introduction
    • 00:33 Meet Eva Gutierrez
    • 01:21 Think Task-by-Task AI
    • 06:01 AI Changes Your Org Chart
    • 10:00 Hybrid Intelligence Explained
    • 18:49 Let AI Recruit AI
    • 22:16 Connect with Eva

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    23 m
  • Turning Values Into Action
    Oct 15 2025

    Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic, measurable values that drive real growth.

    00:00 Introduction
    00:53 Reintroducing Robert Glazer
    01:53 Personal vs Company Values
    03:08 Why Write a Parable?
    05:18 Making Values Actionable
    08:15 Where Values Come From
    12:01 Values and Leadership
    15:41 Company Alignment & Core Values
    18:45 Values in Business: Case Studies
    22:40 Where to Find the Book

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    24 m
  • How to Turn a Moment Into Momentum
    Oct 9 2025

    Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of Momentum and reveal how leaders can intentionally create and sustain it. Drawing from insights across sports, business, and the military, Don shares a proven framework for transforming small moments into lasting success. Listeners will learn how to engineer momentum, build belief, and ignite winning team cultures.

    00:00 Introduction
    00:32 Meet Don Yaeger
    01:10 Sports Clichés Welcome
    01:27 Super Bowl Sparked This Book
    02:56 Engineering Momentum
    07:23 Momentum Killers
    12:04 Measuring Momentum
    16:16 Research Across Industries
    17:57 Weekly Truth-Telling Habit

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    20 m
  • How Books Can Shape Success
    Oct 7 2025

    Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life.

    Today we discussed:

    00:00 Introduction
    00:53 Meet Todd Satterson
    01:35 How Todd Pick Books
    03:42 Most Impactful Books
    08:15 Todd's Research Process
    10:28 Hidden Book Gems
    12:04 Timeless Business Classics
    13:52 Old Books, New Relevance
    15:29 Reading with Purpose
    19:16 Starting Fresh & Relationships
    20:29 Summaries vs. Full Books
    21:39 Top 3 for Young Entrepreneurs

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    27 m
  • 7 Steps to a Complete Visibility Audit
    Oct 2 2025

    John breaks down why SEO is no longer just about rankings—it’s about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You’ll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers.

    00:00 Start
    01:00 SEO in 2025
    01:27 Rankings Are Dead
    02:17 The Visibility Audit
    02:47 Step 1: AI Overview Presence
    03:30 Step 2: Local Pack Wins
    04:13 Step 3: Review Strategy
    05:04 Step 4: Media Mentions Matter
    06:12 Step 5: Master EAT Principles
    07:06 Step 6: AI-Ready Content
    08:44 Step 7: CTAs That Convert

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    10 m
  • Why Your LinkedIn Ads Aren't Working
    Oct 1 2025

    Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.

    00:00 Start
    00:33 Meet Anthony Blatner
    01:09 Why LinkedIn Ads Work
    02:20 Best Industries for LinkedIn
    03:20 Campaign Structure Secrets
    06:04 Thought Leader Ads
    08:26 Targeting Mistakes to Avoid
    11:29 Budgeting for LinkedIn ROI
    14:32 Retargeting & Lead Capture
    16:14 Creative Best Practices
    18:04 LinkedIn Culture Shift
    18:31 AI Impact on LinkedIn

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    21 m