In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social media presence effectively.

Key Takeaways:

• 3:47 - Innovative Strategies for Social Media and Reviews

• 16:49 - The Birth of Workday Ninja

• 26:53 - Choosing the Right Project Management System

• 29:10 - The Importance of Process Mapping

• 36:00 - Training and Adoption of New Systems

• 38:17 - Leveraging AI for Efficiency

• 40:58 - Automating Social Media Management

More from Alane:

• To learn more about Workday Ninja visit: workdayninja.com

• To connect with Alane on LinkedIn: https://www.linkedin.com/in/alaneboyd/

• To connect with Workday Ninja on LinkedIn: https://www.linkedin.com/company/workday-ninja/

• To connect with Alane on Instagram: https://www.instagram.com/the_hurricanealane/

• Ton connect with Workday Ninja on Instagram: https://www.instagram.com/workdayninja

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.

Key Takeaways:

• 02:34 - Challenges and Breakthroughs in Video Production

• 04:18 - The Art of Authentic Storytelling

• 06:50 - Creating Engaging and Genuine Content

• 16:11 - The Power of Unscripted Conversations

• 21:29 - The Importance of Authenticity in Marketing

• 29:43 - Determining Video Content Outcomes

• 45:37 - The Importance of Storytelling in Video Content

More from Pat:

• To learn more about Sky Blue Creative visit: Skybluecreative.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward.

EXCLUSIVE INVITE: Join Liz's Workshop SOUL BLAZER September 9th-14 - Live on Zoom. Sign up here: https://www.lizsvatek.com/soulblazer

Key Takeaways

• Embracing failure as a learning opportunity (06:21-06:31)

• The role of fear and the need for a flexible nervous system in your career (10:04-10:55)

• Separating personal worth from business success (15:05-15:55)

• Shifting your mindset and approach to marketing (20:55-21:55)

• Infusing passion and authenticity into marketing efforts (34:28-35:42)

More from Liz:

• Follow Liz on Instagram: https://www.instagram.com/liz.svatek/

• Follow Liz on Linkedin: https://www.linkedin.com/in/liz-svatek-73b6185/

• Join Liz's Private FB community: https://www.facebook.com/groups/6799129066773640/

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes: https://www.cultiveightcommunications.com/offers/mvEEcqWL/checkout

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.

Key Takeaways

• 01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant

• 03:52 - Differences in Marketing: High Growth Tech vs. Fortune 500

• 06:11 - Defining Brand Strategy and Opportunity

• 09:34 - The Importance of Customer Insights

• 18:40 - Brand Archetypes: Connecting with Human Stories

• 21:32 - Investing in Brand Strategy for Business Success

• 26:10 - Understanding Brand Archetypes

• 28:49 - Customer Validation and Values

• 35:36 - Balancing Personal and Company Brands

• 42:24 - Recognizing the Need for Brand Strategy

More from Kim:

• Follow Kim on LinkedIn: https://www.linkedin.com/in/kimjursa/

• To learn more about Kim Jursa Brand Strategy visit: www.kimjursa.com
  

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.

Key Takeaways:

• 00:46 - Meet Ellie Malone: PR Expert

• 01:16 - Ellie's Journey into PR

• 03:58 - Global PR Insights

• 08:56 - Crafting Effective PR Strategies

• 16:55 - The Value of Earned Media

• 26:46 - When to Invest in PR

• 43:26 - Advice for Startups and New Businesses

• 46:42 - Conclusion and Final Thoughts

More from Ellie:

• Follow StoriesBy PR: www.instagram.com/storiesbypr
  

• To learn more about StoriesBy PR visit www.storiesbypr.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.
  

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
  

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
  

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
  

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.

Key Takeaways:

• The Concept of Thought Leadership in Marketing (15:14 - 19:59)

• Leveraging AI to organize unique ideas and generate impactful content. (39:20-39:31)

• The importance of challenging conventional thinking to embrace strategic thought leadership. (40:03-40:46)

• Creating content that serves and empowers the audience, leading to organic growth. (00:47:08-00:47:18)

More From Chris:

• Follow Thought leadership Studio Podcast on X: @ThtLdrshpStudio

• Follow Chris on X: @MentalGameOfBiz (me)

• Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-mcneil-chs/

• Thaut.io

• ThoughtLeadershipStudio.com (podcast)

• Free eBook:Marketers’ Guide to Strategic Thought Leadership https://Thaut.io/Guide

• Learn more about Chris's upcoming book: https://StrategicThoughtLeadership.com

Other Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.

Key Takeaways:

• Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.

• LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.

• Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.

• Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.

• Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.

  
  

Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.

More from Janice:

• Follow Janice on LinkedIn: www.linkedin.com/in/janiceporter

• Follow Janice on Instagram: www.instagram.com/socjanice

• Follow Janice on Facebook: www./facebook.com/janiceporter1

Other Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.

Key Takeaways:

1. Exploring Growth Strategies (05:30-12:33)

2. Marketing Goals and Prioritization (00:12:33-20:01)

3. Conversion Strategies with Email Marketing (20:01-22:08)

4. Optimizing Website for Conversions (22:08-23:54)

5. Leveraging Social Media for Sales 00:23:54-00:26:26

6. Building Brand Awareness through Press 00:26:26-00:27:08

7. Using Advertising for Sales Conversion (27:08-29:06)

Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.

Helpful Resources:

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.