Meet Rob, a family nurse practitioner who recently founded a men’s health and weight loss side practice. Rob has found success by following the Elite NP model, building a niche business and developing strategies to further expand his clinic. In this episode, Rob taps into Justin’s clinical and business development expertise to create punchy marketing initiatives, target potential clients, and streamline operational processes.

Tune in to learn the pros and cons of this clinical focus, with actionable tips to quickly cultivate a self-sustaining business. We cover key tactics for establishing a recurring patient base, effectively addressing unique health challenges to gain trust and loyalty.

Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served communities.

Our latest episode is an ideal case study for regimented business development. Learn how to transform your practice from a “shell” into a thriving presence within your regional market. Topics include vendor vetting processes, real estate acquisition, digital
outreach, and more.

This episode features husband-and-wife duo Megan and Jamison—two medical professionals interested in starting up a psychiatric wellness clinic. Justin provides the couple with step-by-step tips for building a business from the ground up, including strategic accreditation, identification of target populations, and insurance logistics. We address the pros and cons of Medicaid and Medicare acceptance and suggest ways to introduce supplementary services into focused practices.

Our guests are now equipped with the knowledge and confidence needed to cultivate their practice and serve patients with diverse needs. Listeners can learn how to incorporate functional medicine principles into their mental health toolkit and build trust within their client base.

Today we speak with Gina and Stephanie, two multidisciplinary NPs who co-run a practice specializing in weight loss medicine, mental health care, and LGBTQ+ focused services. During this in-depth discussion, Justin provides actionable tips for creating a cohesive brand and robust SEO marketing strategy to foster business growth and visibility. Gina and Stephanie learn to blend their skill sets to create holistic treatment models for clients, using a synergistic referral system to promote patient retention.

This episode also focuses on the intricacies of time management for medical providers. These ambitious NPs learn how to prioritize tasks in strategic ways—juggling education, charting, business development, and more. Tune in for a lowdown on the best ways to
promote wellness in vulnerable populations while flourishing under the Elite NP Model.

Today we'll be talking to Maggie FNP, she's currently working part-time at a primary care office but she's looking forward to opening her own IV infusion and aesthetics clinic, Maggie has a business set up but has not yet opened her doors as she doesn't feel ready to begin seeing patients. She comes to the show looking for help with marketing, what additional services she should provide, and how to hire RNs who can take the IV infusion workload so she can focus on other services.

In our conversation, we touch on an important topic, as we've talked about in other episodes, the benefits of providing services that'll be a recurring income versus ones that are a one-time use, you have to listen to your current and potential clients and offer services that cover their needs especially if these services are recurrent and will turn your patients into long term customers.

Focussing on recurrent income and covering the needs of the clients in your area will ensure your business grows faster and you have satisfied customers.

Today we'll be talking to Aurora an FNP who recently started her own DPC practice where she specializes in a variety of niche services that include HRT, IV Infusion, and weight loss. Aurora comes to the show looking for help in gaining business traction, marketing budgeting, and increasing her chances for success in her first year.

We've talked about how marketing is one of the most important functions of a business, however, there are specific cases, like Aurora's, where marketing is not entirely necessary at first, her practice's been open for a short time but she has brought on patients through different means which in turn will save her a ton of money in marketing at this starting stage of the business. Word of mouth is a fantastic means of growing a business.

Today we'll be talking to Jason who is an FNP, he's currently working full-time at a mobile urgent care but he's starting a telemedicine concierge weight loss and men's health clinic soon. Jason is also interested in opening a cash-only urgent care but he's not entirely sure in which direction to move in, he comes to the show looking for help on how to set up a subscription program and how to integrate telemedicine and urgent care into the weight loss and men's health clinic.

In this episode, we had a fabulous conversation with Jason, and we answered for him a lot of questions we don't get every day on the show, from the coverage and exclusions in your malpractice policy to how practicing responsibly and safely will keep the regulatory bodies out off your clinic, with a lot of interesting topics and info between.

This a great episode for those starting out or just about to start their own practice, you'll find a lot of pearls in this one.

Today we'll be talking to Jill, an FNP currently working full-time at an urgent care in the start-up phase of opening her own primary care clinic that will be focussed on HRT for women and men. Jill needs assistance pricing the practice's services, finding the ideal location, and general tips for success.

Our conversation turned into a great start-up episode where we touched on some of the most important points every NP looking to start their own clinic needs to address. In Jill's case, the location and pricing were key, and we talked about how you should never invest your money into remodeling or fixing a space that you don't own, never spend a lot of money fixing up someone else's building, in regards to pricing study your market, your competitor's prices are a good reference to set your own, always deliver great care at a competitive price.