We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels.

Ready? Let's go.

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How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.

Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!

How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join the FREE Facebook group

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to...

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.

We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.

Ready to discover all our best secrets?

Related episodes

How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.

Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!

How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join the FREE Facebook group

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a...

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?

We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.

Ready?

Let's go.

SOME EPISODE HIGHLIGHTS:

(1:06) Want to carry on with the conversation? Join our FREE Facebook group.

(1:31) Check out our sponsor - Zerobounce!

(4:51) Not showing your personality.

(9:03) Not sending emails out 'live' first.

(11:55) Not checking the data.

(13:31) Having too many offers in your automations.

(17:43) Spending too long creating your automations.

(18:58) Subject line of the week.

How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.

Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!

How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then

Do people have reasons for not buying from you? Yes, they do.

We're Kennedy and Carrie, and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do!

Ready to find out what these questions are and make more sales in your business?

Let's go.

SOME EPISODE HIGHLIGHTS:

(0:30) Want to carry on with the conversation? Join our FREE Facebook group.

(2:44) Check out our sponsor - Zerobounce!

(3:34) Question one - will it work for me?

(7:47) Question two - how long until I see results?

(11:17) Question three - how much work will I need to do (and how much will it cost?)

(18:18) Find ways to give people immediate gratification.

(22:15) Join The Email Hero Blueprint.

(23:34) Subject line of the week.

How To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing.

What To Send In Your New Year’s Emails To Get Your Clients Excited About Your Business (And Buy From You).

How To Prevent Buyer Remorse And Turn Customers Into Raving Fans!

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing...

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We're Kennedy and Carrie, and today we're sharing how to create a lead magnet sequence that will get your subscribers to love you.

And grow your list.

And your business.

Ready?

SOME EPISODE HIGHLIGHTS:

(0:35) Want to carry on with the conversation? Join our FREE Facebook group.

(2:14) Check out our sponsor - Zerobounce!

(2:46) Treat your lead magnets with reverence.

(5:15) Don't deliver your lead magnet on your Thank You page

(7:00) Create an awesome lead magnet consumption sequence.

(11:38) Use your consumption sequence to make people love you.

(15:38) Your lead magnet sequence is different from your Welcome sequence.

(18:19) Join The Email Hero Blueprint.

(18:57) Subject line of the week.

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If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the...

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.

We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!

Ready?

Let's go.

SOME EPISODE HIGHLIGHTS:

(0:34) Want to carry on with the conversation? Join our FREE Facebook group.

(2:01) Check out our sponsor - Zerobounce!

(3:06) Just get started (or jump back in).

(5:15) Stack habits together or schedule appointments in your diary.

(8:50) Make things easier for yourself and remove any friction.

(15:45) Alternate between longer and shorter emails.

(17:53) Follow the 'Rule of One'.

(21:14) Create campaigns one email at the time.

(25:20) Don't let the fear of 'being bad' hold you back.

(29:29) Create a system, process, or formula that works for you.

(32:19) Subject line of the week.

Time-saving tips for email marketing – how to eliminate distraction with Nir Eyal.

Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact.

Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years.

Here are some awesome strategies and tips to make summits as successful and stress-free as they can be.

Let's go!

SOME EPISODE HIGHLIGHTS:

(1:16) Check out our sponsor Zerobounce!

(1:47) Who is Fifi Mason and what is an online summit?

(4:29) Why run a summit?

(8:30) Behind the scenes of organising a summit.

(13:37) Tip 1: Give yourself at least 90 days to plan and organise your summit.

(16:04) Tip 2: Narrow your niche.

(18:10) Tip 3: Choose your speakers strategically.

(22:14) Tip 4: Make use of your existing tech first.

(27:46) Tip 5: Pre-record the sessions.

(30:53) Subject line of the week with Fifi Mason.

[podcast_subscribe id="7224"]

Fifi helps introverted coaches and business owners who struggle to be visible and be the face of their business. She supports her clients in finding ways to work with their energy and personality, as not everyone with a personal brand needs to have an outgoing, gregarious personality to be successful.

The type of summits Fifi runs are pre-recorded five-day free events featuring multiple speakers. The sessions go out at set times, and attendees have 24 hours to watch the replays for free. After that, they can upgrade to an all-access pass, which allows them to watch all the recordings (and other content) after the initial 24 hours. A summit could be shorter or longer and a mixture of pre-recorded and live sessions - you (the host) get to decide how you want to run it. But this is the format Fifi has experience of.

An online summit is great for list building as your speakers and affiliate partners will promote the summit for you. Attendees will become warm leads for your business, so good money can be made from summits.

Here's how summits are a 'win' for everyone:

• Attendees get high value for free and without the need to purchase anything if they can't afford to pay for content or training just yet.
• The speakers can become affiliates and earn an affiliate fee if they bring people from their audiences to the summit. Fifi also asks her speakers to offer a free giveaway to attendees, which means people can sign up for the speakers' email lists.
• As for the host, it’s a great opportunity to make new connections and build authority by hosting an event with incredible speakers and grow their email list by being exposed to the speakers' audiences. The host also makes money from the sales of the All Access Pass and anything extra they might want to offer.

No one is getting the short end of the stick - everyone who participates in the summit gets something out of it. All in all, a summit is a great way to build rapport with other speakers and with your audience and to convert people into customers.

Fifi says that organising her first summit felt daunting, especially when she realised how many tasks were needed. But her biggest barrier was the idea of interviewing speakers, as she'd never done that before. The speakers she wanted to invite were respected in the industry and had made a name for themselves - she almost felt there was a status gap there. And at first, that stopped Fifi from approaching people.

But during the lockdown, Fifi decided to go ahead and organise her first summit - everyone was online, so it felt like the perfect opportunity to reach people. As...

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing.

We're Kennedy and Carrie, and we're sharing all the good stuff about that.

Ready? Then buckle up!

SOME EPISODE HIGHLIGHTS:

(0:30) Want to carry on with the conversation? Join our FREE Facebook group.

(1:25) Share stories.

(7:58) Address people as if they're already your customers.

(11:05) Tell people what to do next.

(13:55) Share social proof.

(19:34) Use scarcity and urgency.

(25:23) Join The Email Hero Blueprint.

(25:58) Subject line of the week.

How to Do Deadlines Well and Ethically.

EVERYTHING You Need To Know About Email Marketing And Storytelling To Write Emails That Sell Like Crazy.

Comedian’s Secrets to Storytelling – With Kevin Rogers.

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without...