• The Essential Guide to Brand Scalability

  • Sep 14 2024
  • Duración: 40 m
  • Podcast

The Essential Guide to Brand Scalability

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  • Resumen

  • In this conversation, Samuel Anderson and Shane Lohman discuss the intricacies of scaling a brand in the beverage industry. They emphasize the importance of focusing on core products, understanding the roles of suppliers and distributors, and the necessity of building a strong brand identity. The discussion also highlights the significance of market testing, gathering feedback, and having a clear financial strategy to ensure successful brand development and scalability.

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