In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core issues, creating quality content, and regularly updating your evergreen content. Michelle also shares how she has used evergreen content on her blog and podcast to attract new leads continuously.

Takeaways

• Evergreen content remains relevant and useful to new and returning visitors, regardless of the current news cycle or season.
• Creating evergreen content can drive sustained traffic to your site and boost your SEO.
• Quality over quantity is important when creating evergreen content.
• Regularly updating your evergreen content keeps it fresh and relevant.
• Evergreen content can be created on various platforms, such as blogs, podcasts, and social media.

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Chapters

00:00 Introduction to Evergreen Content
02:20 Benefits of Evergreen Content
07:59 Creating and Updating Evergreen Content
09:19 Using Evergreen Content to Attract Leads
10:59 Playing the Long Game with Evergreen Content