Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

Today we talk about:

• What’s going on in the world of Bing’s AI search?
• OpenAI reveals SearchGPT

00:00 – Intro

01:15 – Story 1 – What’s going on in the world of Bing’s AI search?

13:17 – Story 2 – OpenAI reveals SearchGPT

27:15 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-27/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-27

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In This Episode...

You’ve spent a tonne of money on marketing.

You’ve got:

• Great PPC ads

• A shiny new website

• Amazing downloadables

But…you’re not getting the conversions you expected.

You’re not alone — I see this situation a lot.

So, I’ve identified 3 key areas of the marketing funnel that tend to suck.

And in today’s podcast, I explain how you can fix them and get your conversion rate back on track.

TIMESTAMPS

00:00 — Intro

00:29 — Your Offer

03:48 — Calls to Action

07:39 — Design

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we talk about:

• Google updates: AI Overviews, Ads, YouTube
• Dyson’s success in more than just vacuums
• Cookies are here to stay in Chrome! For now…
• Google connects with smaller publishers

00:00 – Intro

01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube

22:40 – Story 2 – Dyson’s success in more than just vacuums

31:43 – Story 3 – Cookies are here to stay in Chrome! For now…

40:42 – Story 4 – Google connects with smaller publishers

50:39 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-26/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-26

You May Also Enjoy…

How to Differentiate Your Brand in an AI World | ft. Max Denning

https://exposureninja.com/podcast/dojo-25/

LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey

https://exposureninja.com/podcast/dojo-24/

How to Build a Cult of Loyal Customers | ft. Danielle Nicholls

https://exposureninja.com/podcast/dojo-23/

How We 10x’d Leads for a Finance Company

https://exposureninja.com/podcast/dojo-22/

Email Marketing Just Got a Whole Lot More Competitive

https://exposureninja.com/podcast/dojo-21/

Google’s AI Overviews Fiasco | ft. Joe Glendinning

https://exposureninja.com/podcast/dojo-20/

HUGE Google Leak Confirms SEO Theories | ft. Lucy King

https://exposureninja.com/podcast/dojo-19/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about:

• Hubspot's 2024 State of Marketing
• Etsy addresses anxiety over AI in new ad
• Apple Vision Pro demos are a masterclass in marketing

00:00 – Intro

04:25– Story 1 – Hubspot's 2024 State of Marketing

15:59 – Story 2 – Etsy addresses anxiety over AI in new ad

28:29 – Story 3 – Apple Vision Pro demos are a masterclass in marketing

41:10 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-25/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-25

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How to Build a Cult of Loyal Customers | ft. Danielle Nicholls

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How We 10x’d Leads for a Finance Company

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Email Marketing Just Got a Whole Lot More Competitive

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Google’s AI Overviews Fiasco | ft. Joe Glendinning

https://exposureninja.com/podcast/dojo-20/

HUGE Google Leak Confirms SEO Theories | ft. Lucy King

https://exposureninja.com/podcast/dojo-19/

The Future of SEO Changed AGAIN | ft. Annabelle Baugh

https://exposureninja.com/podcast/dojo-18/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:

• Dark green rebrands everywhere?!
• Pre-testing ads is not divisive, it’s a no-brainer
• Growing LinkedIn to build your healthcare consultancy

00:00 – Intro

02:58– Story 1 – Dark green rebrands everywhere?!

13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer

29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy

47:27 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-24/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-24

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Email Marketing Just Got a Whole Lot More Competitive

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Google’s AI Overviews Fiasco | ft. Joe Glendinning

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HUGE Google Leak Confirms SEO Theories | ft. Lucy King

https://exposureninja.com/podcast/dojo-19/

The Future of SEO Changed AGAIN | ft. Annabelle Baugh

https://exposureninja.com/podcast/dojo-18/

What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

https://exposureninja.com/podcast/dojo-17/

Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

Timestamps

00:00 — Intro

01:34 — The Buyer Journey

04:21 — Competitor Research

07:33 — Ad Placement

09:57 — Ad Creative

You May Also Enjoy…

Copy This OVERPOWERED PPC Strategy in 2024

https://exposureninja.com/podcast/extra-038/

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Every day, marketing managers contact us from businesses in traditional, “boring” industries

They’re desperate to shake up these industries and they want to know 2 things:

1. Is it possible?
2. How to do it

Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.

TIMESTAMPS

00:00 — Intro

00:59 — What are we comparing?

01:39 — Homepages and headings

02:26 — Calls to action

07:38 — Language

10:16 — Ease of Use

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about:

• AI Corner: Update on Google’s AI Overviews
• Boosting Brand Awareness with Social Communities
• Decathlon’s No Tent Left Behind Campaign

Timestamps

00:00 – Intro

03:49 – Story 1 – AI Corner: Update on Google’s AI Overviews

14:59 – Story 2 – Boosting Brand Awareness with Social Communities

32:27 – Story 3 – Decathlon’s No Tent Left Behind Campaign

40:32 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-23/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-23

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https://exposureninja.com/podcast/dojo-19/

The Future of SEO Changed AGAIN | ft. Annabelle Baugh

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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

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Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen