In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth.
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The post ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development appeared first on FIR Podcast Network.

In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex challenges, including the ethical dilemmas posed by... Continue Reading →

The post FIR Interview: Ezri Carlebach on Speculative Fiction in Business appeared first on FIR Podcast Network.

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach.
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The post ALP 244: Why one-size-fits-all advice doesn’t work for agencies appeared first on FIR Podcast Network.

When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and often turning their backs on other endeavors. That and the colossal failure that is Meta's Horizon Worlds fueled a belief that the metaverse is dead.

It is not. Considerable work is still being done while well over 1 billion people use existing metaverse technologies. In this short midweek episode, Neville and Shel look at the state of the metaverse, which is more vibrant and active than you may have thought.
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The post FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse. appeared first on FIR Podcast Network.

Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.
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The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podcast Network.

"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
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The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.

The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile, shutting off comments on your social media channel could have worse repercussions than putting up with comments you don't want to see. Also in this episode, The fediverse is gaining traction, which leads one commentator to wonder if it's time for governments to set up their own instances. Corporate boards are bracing for more anti-DEI backlash, but does that mean they're backing away from their goals? Gen Z's enthusiasm for Kamala Harris's U.S. presidential bid is no accident, as her campaign cracks the content code, notably on TikTok. Generative Artificial Intelligence is changing the search engine optimization (SEO) game. In his Tech Report, Dan York reports on new Threads features, Spotify and YouTube taking Apple's podcast crown, the photo manipulation capabilities of Google's new Pixel 9 line of phones, and one company's stand against AI.
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The post FIR #425: Stand Up, Stand Out, or Shut Down? appeared first on FIR Podcast Network.

As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a natural synergy between these roles? Is it because the roles are viewed as soft, less important, and easily lumped together? Whatever the reason, it's worth wondering whether coupling these roles dilutes the communication executive's ability to do either well. In this short midweek episode, Neville and Shel explore the trend of coupling communication with another C-suite job.
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The post FIR #424: The Rise of the Hybrid Communication Officer appeared first on FIR Podcast Network.