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In this conversation, Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation concludes with insights into client success stories and the importance of simplifying marketing efforts.

takeaways

• Values-based marketing is essential in today's business environment.
• Trust levels are at an all-time low, making values crucial.
• Good marketing should not feel icky or gimmicky.
• Shared values create a natural connection with the audience.
• Selling should feel like an invitation, not a transaction.
• Consistency in marketing helps avoid feast and famine cycles.
• Understanding your values can simplify your marketing strategy.
• Marketing should resonate with your audience's beliefs.
• Your unique positioning often stems from your values.
• Building the know, like, trust factor is vital for sales.

You can connect further with Megan HERE or check out her messaging journal HERE Use code JOURNAL7 to get it for just $7

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WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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Friends, this is has been a HUGE takeaway in this season of life and my main message today is as my husband Gary would say, "giving is winning". And what I mean by that is that we always have to give before we take. No matter if that's giving time, engagement or just being a genuine supporter. What comes back is always in 10 fold. Plus it always feels better to give, rather than to take.

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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In this conversation, Toby Myles shares her journey from a corporate marketing career to becoming a successful storyteller and business owner. She emphasizes the importance of authentic storytelling in connecting with audiences and discusses the strategies behind effective messaging. Toby also talks about launching her podcast, 'Her Origin Story,' and how she helps clients build a story hub for content creation. The conversation wraps up with insights into Toby's personal life and passions beyond work.

takeaways

• Toby transitioned from corporate marketing to storytelling.
• She emphasizes the uniqueness of personal stories.
• Authenticity in content resonates more than perfection.
• Effective messaging requires clear goals and understanding of the audience.
• Origin stories are crucial for building trust with clients.
• Toby's podcast focuses on the journeys of women entrepreneurs.
• She teaches clients to create a story hub for content.
• Personal experiences can enhance connection with audiences.
• Toby enjoys motorcycle riding and outdoor adventures.
• Building relationships is key to success in business.

Connect with Toby more HERE and on LinkedIn HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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You asked, so I'm here to deliver. How you start your morning matters. I know we are all busy and sometimes mornings are more chaotic than others, but starting your day the right way goes a really long way. Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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Interested in creating a successful lead magnet? Today I'm sitting down with the Lead Magnet Expert and here to share all of the tea!

In this conversation, Lisa Klein shares her journey from a career in accounting and finance to becoming a business coach and launch strategist. She discusses the importance of mindset, particularly in overcoming imposter syndrome, and emphasizes the role of lead magnets in attracting clients. Lisa also provides insights into launching new programs successfully and her transition from Instagram to LinkedIn, highlighting the supportive community she found there. The conversation concludes with a focus on celebrating client successes and the importance of building relationships in business.

takeaways

• Lisa transitioned from accounting to coaching after realizing her passion for helping others.
• Mindset is crucial for entrepreneurs, especially in overcoming imposter syndrome.
• Lead magnets are essential for attracting and nurturing potential clients.
• Successful launches require consistent messaging and audience engagement.
• Building anticipation is key to a successful launch.
• LinkedIn offers a unique community and support for business growth.
• Focusing on relationships is more important than just follower numbers.
• Client success stories are a source of motivation for coaches.
• Creating a lead magnet can help diversify client acquisition strategies.
• Consistency in posting and engagement leads to organic growth.

Join Lisa's Lead Magnet Launch Lab HERE or connect with her on LinkedIn HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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Friends, I'm changing things up with the pod! It was time for new music, new intro and more solo episodes. If there is something specific you'd like me to record on, send me a DM HERE

Thanks for being here and listening! It means more than you know ❤

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

Text me!

Have you ever used style to transform your mindset, confidence and the way you present yourself? It is a powerful tool, especially when you have a big milestone coming up. When you feel good about the way that you look, there always is that extra bit of confidence or glow in your step.

In this conversation, Amy shares her unique journey from a corporate career on Wall Street to becoming a luxury personal stylist. She discusses the transformative power of style in her life and the lives of her clients, emphasizing the importance of overcoming mindset challenges and the value of networking. Amy highlights how her experiences have shaped her approach to styling, focusing on the deeper impact it has on confidence and personal growth.

takeaways

• Amy transitioned from a corporate career to luxury personal styling.
• Her corporate background gives her a unique perspective as a stylist.
• Style served as a transformational tool in her life.
• Overcoming mindset challenges is crucial for entrepreneurs.
• Networking events can lead to significant opportunities.
• She emphasizes the importance of taking action despite fear.
• Her clients experience profound transformations through styling.
• Style is about more than clothing; it's about personal growth.
• Building a business requires overcoming self-doubt and fear.
• Community and support are vital for entrepreneurial success.

You can connect more with Amy HERE or on IG @stylfwrd

Also, on LinkedIn HERE

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

Text me!

Have you ever wondered what it looks like behind the scenes going from working in corporate to entrepreneurship to community building? Well you are in for a treat with this one!

In this conversation, Jada Willis shares her entrepreneurial journey from leaving a corporate HR job to starting her own consulting firm, Willis HR, which she grew to a seven-figure business before selling it. She discusses the importance of community building, particularly through her Grow Forward Community for women, and emphasizes the significance of workplace culture and leadership in retaining employees. Jada also highlights the challenges of entrepreneurship and the need for support and mentorship for CEOs.

takeaways

• In 2016, she left her six-figure corporate job to start Willis HR.
• She grew my business to a seven-figure company and sold it in 2022.
• She focuses on growth coaching for passionate leaders.
• She helps leaders change people to evolve their culture.
• She started the Grow Forward Community for professional women.
• There was a gap in the market for hands-on HR consulting.
• She built her business through speaking engagements and referrals.
• Self-leadership is crucial for entrepreneurs.
• Workplace culture impacts employee retention and growth.
• Leaders need to appreciate employees on an individual level.

Connect more with Jada HERE

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!