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Friends, A LOT of you have been asking me about best practices around booking a podcast guest spot. 99% of the time, people do it the wrong way. In today's episode, I'm spilling alllll of the tea, so that next time you pitch, you'll be more likely to get that YES.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

In today's episode, I pop off about best practices when it comes to recruiting. I share my extensive experience in headhunting, discussing the challenges and strategies involved in finding top talent. I reflect on my journey from a novice recruiter during the recession to successfully placing high-level executives. We talk about the importance of emotional intelligence, candidate energy, and professionalism in the recruitment process, while also critiquing popular recruiting platforms.

takeaways

• I transitioned from fundraising to headhunting during the recession.
• The recruitment industry is worth 200 billion dollars due to its challenges.
• Traditional platforms like Indeed are often ineffective for finding quality candidates.
• Paying attention to a candidate's energy can indicate their suitability.
• Professionalism and soft skills are crucial in the hiring process.
• The follow-up process must be handled delicately to avoid appearing desperate.
• TOP TALENT has HIGH EQ
• Temporary staffing solutions can be beneficial during economic downturns.
• Crafting intentional messages to candidates increases response rates.
• Recruiting is about understanding both the candidate and the employer's needs.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

In today's conversation, I sit down with Jessica Jacobs, a change management expert and entrepreneur, who shares her journey from corporate America to starting her own consulting practice. Jessica reflects on her extensive experience in Fortune 15 companies, highlighting the lessons learned about personal passions and the importance of adaptability in the workplace. She emphasizes that the transition to entrepreneurship was driven by a desire to make a more significant impact in the realm of change management, where she and her partner, Alison, could implement innovative strategies to facilitate transformations in organizations.

The discussion delves into the nature of change, both on an individual and organizational level. Jessica explains that while change can be uncomfortable, it is essential for growth. She offers practical advice for navigating change, such as embracing micro-experiments to ease into new habits. The conversation also touches on leadership qualities, emphasizing kindness, transparency, and the importance of emotional intelligence. Jessica concludes by encouraging listeners to focus on small, consistent steps toward their goals, reinforcing that everyone starts somewhere and improvement comes with practice.

takeaways

• It's all about the pivot
• Everybody sucks at first
• You can't grow without feedback
• Focus on micro-experiments to ease into change
• Kindness is a powerful leadership skill
• Small steps compound into big changes
• Emotional intelligence sets great leaders apart
• Change is uncomfortable but necessary for growth
• Trust your team and delegate effectively
• Be open to feedback from all directions

Learn more about 3 Keys Consulting HERE or connect further with Jessica on LinkedIn HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

Interested in how to leverage social media marketing to help grow and scale your business? This episode is for you! I'm talking through exactly how to start, what you should and should not be doing. And how consistency is truly king.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

Happy New Year! Instead of doing New Year's resolutions, each year I choose 1 word to set the tone of the year. My goal is to see this one word flourish in many departments of my life ranging from business, to relationships to health & wellness. I'd love to hear from you on your 1 word of the year! Send me a DM. I want to know!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

As we are rounding out 2025, my heart is full of love, support and gratitude! In today's episode I'm listing the top 25 things that I'm grateful for this year. The list includes each of you that tune into the show each week. It means more than you'll ever know!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

Friends, as we enter into the busiest time of the holidays.... don't forget to fill your cup and do something for YOU this season!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE

Text me!

In this conversation, Lisanne Murphy shares her entrepreneurial journey from childhood to becoming a successful business owner and marketing expert. She discusses the evolution of Facebook ads, the importance of data-driven strategies, and innovative approaches to client engagement, including contact marketing. The discussion highlights the changing landscape of digital marketing and the need for adaptability in advertising strategies.

takeaways

• Lisanne's entrepreneurial spirit began in childhood with unique money-making ventures.
• Her transition from corporate marketing to owning a business was driven by a desire for creativity.
• Facebook ads provided immediate feedback, revolutionizing how marketing effectiveness is measured.
• The landscape of Facebook advertising has changed significantly since its heyday.
• Diversifying marketing channels is crucial for business resilience.
• Contact marketing focuses on personalized outreach to build meaningful relationships.
• Data-driven advertising requires a mindset shift towards viewing ad spend as an investment in learning.
• Successful campaigns often involve testing and iterating based on data insights.
• High-ticket products perform better on Facebook ads than low-margin items.
• Building relationships is key in today's marketing environment.

Connect further with Lisanne on LinkedIn HERE or her website HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE