What did we unveil at this year’s Helena Evolve Innovation Expo? Cohort and Quickshot! In this episode, we talk with Brand Managers Austin Anderson and Jason Gregory to get their thoughts after introducing Cohort and Quickshot to attendees at the July 18 event. Those at the expo had a chance to see the performance of these new brands and meet those who developed the products. Then, we feature how growers got to talk with AgriTalk’s Chip Flory, Shaun Haney from RealAg Radio out of Canada and our Market Analyst Jody Lawrence. We close out the episode as Jody explains the current market trends.

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From concept to being applied to your fields, the process a product goes through from idea to container is no simple task. In this FieldLink Podcast episode, we visit with individuals from the Helena Products Group Innovation Lab to take a closer look at how products are developed and the formulations that impact how they work. To get a behind-the-scenes look at our Innovation Lab, join us July 18 in Memphis for the Evolve Innovation Expo. At this event, you’ll have the opportunity to learn more about these technologies and how they can impact your farm. Contact your Helena representative to register.

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Did you know four states control nearly 75% of the watermelon production in the U.S.? Florida sits at the top with a stake of 30%, while Georgia, California and Texas make up the next 44%. Helena reps from South Texas join this FieldLink Podcast episode to detail how the Lone Star State feeds nearly the whole central part of the country this delicious fruit. To help make sure your Fourth of July fruit spread is top tier, we sit down with 2024 Georgia Watermelon Association Brand Ambassador Maycey Kight for her insight on picking the perfect watermelon. Jody Lawrence discusses how the commodity market will react to the heavy rains and flooding taking place in the northern Corn Belt.

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Agricultural Retailers Association Senior Director of Public Policy Hunter Carpenter and Helena General Manager of Government Affairs Sean McCarty break down what’s taking place in Washington, D.C., regarding the farm bill. Next, Senior Economist Veronica Nigh from The Fertilizer Institute provides insight on how fertilizer plays a key role in both food and global security. As a bonus in this episode, Helena Marketing Intern Jessie Lamp visits with Helena Product Manager Greg Norris and Sales Representative Kevin Rodak to hear how Trico Pro is helping producers protect their vegetables and tree crops from deer in New England. Stay tuned for a commodity market update from recurring guest Jody Lawrence.

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Have your crops been affected by too much moisture this year? Rain has been a necessity after a few years of dry conditions, but the excess has caused some issues for farmers across the nation. Hear from Helena Seed Managers Matt Scuffham (Iowa) and Curt Nienhueser (Nebraska) as they discuss topics from wet conditions to nitrogen loss to insects in this episode of the FieldLink Podcast. Jody Lawrence caps off the show with a commodity update.

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Rain, rain go away? Rain has been welcomed across most of the nation this planting season, but too much moisture often leads to nitrogen loss. National Agronomist Derek Emerine and National AGRIntelligence Marketing Manager Steve Seaman discuss how Extractor can best identify nutrient levels in your soil through its advanced tissue management system. Coron Brand Manager Jason Gregory provides insight on how Coron can be a solution when dealing with nitrogen loss. In a special interview, Helena Products Group General Manager Patrick Ewan and Director of Brand Innovation and Development Greg Smith discuss the process of future product development. Then, Jody Lawrence breaks down the latest WASDE Report and how it may affect commodity demand this season.

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Interested in adding bushels to your crops this summer? Our product Fullscale is up to the job as a breakthrough foliar nutritional that helps row crops reach their full yield potential. Technical Service Manager Dr. Greg Willoughby breaks down Fullscale by detailing the product’s highlights and how it can impact your farming operation. Are you unsure what your soil is missing in terms of nutrition? Director of Sales and Marketing Brad Shaver and Product Specialist Dr. Kevin Meeks join to examine the importance of our advanced tissue management system, Extractor. Mother Nature has affected parts of the planting progress this season, so stay tuned for Jody Lawrence’s commodity update on grain markets dealing with rainy conditions.

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As the nation’s largest youth organization, the National FFA Organization is on a mission to change lives and prepare members for leadership, personal growth and career success through agricultural education. Secretary Grant Norfleet (Missouri) and Southern Region Vice President Carter Howell (Florida) visit to detail their plans for strengthening the technical and vocational skills needed for the next generation of ag professionals. Then, we discuss the importance of protecting soil and water resources for the future with fourth- and fifth-generation farmers Steve and Billy Baulder from Guthrie Center, Iowa. Spring planting season is here, and being safe should be at the top of your priority list. Agricenter International’s John Butler joins to explain their safety program, which all producers can use this season. Jody Lawrence ends the show with another commodity market update.

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