Today’s investment world has been called a “factor zoo,” but value was arguably the first. With name-dropping candidates from Graham-Dodd to Fama-French to Warren Buffett, the original style, termed an investment “superfood,” earned that label by outpacing growth over the better part of a century.

The tide turned for value around the time of the global financial crisis (GFC), with its popularity fading as growth soared. Despite the slump, a lot is happening in the “other half.” At the index level—and more so among industry leaders—dozens of strong growth and market-share stories have largely flown under the radar, judging from asset flows and multiples.

It might be time to change that.

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