Today's Freedthinker guest is Ari Sherbill.

Ari is an entrepreneur and marketing expert. He’s trained Fortune 1000 teams, tens of thousands of small business owners, Creators, Hollywood studios, Universities and Teachers. His tech startup Soji is the 'Wix for NFTs' where Creators create their own NFTs in a click. Prior to moving into the world of entrepreneurship, Ari worked as the Rabbi of a Jewish community in Nova Scotia, Canada, and he currently lives in Israel.

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Today's guest on The Freedthinker is Sam Mestman.

Sam is the Head of Marketing for OWC, Other World Computing, the CEO of We Make Movies, and the Founder of Lumaforge. He is also the lead contributor for the largest Final Cut Pro X website in the world, fcp.co, and has worked with many major brands including Apple, ESPN, Glee, and Break Media. He is also marketing consultant with Orphaned Starfish Foundation, and his current passion is video literacy, and bringing the We Make Movies' Smartphone Studio mobile filmmaking workshops to communities around the world.

During the episode, we discussed:
* Identifying your ideal customer.
* Knowing whose problems you can solve, and how you can do it - that’s the essence of any business.
* How to target ‘smaller’ leads in a way that is more effective than a big brand.
* Why marketing claims have to match the deliverables - ie why it’s time to stop making outrageous claims.
* Getting creative when you are marketing on a limited budget.
* The role of niche blogs and niche targeting to meet your ideal customer.

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Today's episode is with Laurie Moldawer, the founder of Park City Culinary Institute.

During the episode, we discussed:
* Learning quickly from failures, like paying lots to promote classes when few people showed up.
* Finding out what people want, rather than what you *think* they want.
* “Spending money is the trick to making money” - knowing where to spend it.
* Making good decisions with your time so that you can accelerate growth.
* Getting very clear on your ideal customer - what the local cultural issues and needs are, being aware of it and catering to it accordingly.
* Identifying the acquisition cost of your customer, knowing what the customer ‘lifetime’ value is, and using that information to shape your marketing spend.
* The importance of referral marketing through happy customers - making sure that your customers are *ecstatic* so that people refer their friends.
* Pivoting your business as the market changes.
* Automating marketing.

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Laurie Moldawer is the founder of Park City Culinary Institute. Her school helps people start and grow food-related businesses, and has some famous alumni including the founders of Crumbl Cookies and Kodiak Cakes. Born in NYC, Laurie is a graduate of le Cordon Bleu in Paris and moved to Utah to become a better skier.

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed