Episodios

  • Build it and they will come - No - You need to be proactive!!!
    Jul 29 2024

    How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers.

    No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks about what they do to help their businesses thrive and offer helpful tips to boost your marketing plan.

    We also discuss the goals of our businesses, what makes them work for us, and why we enjoy working on them. Everyone has different passions, and it’s important to build your business to complement your passions, as the best business is one you believe in and love working on.

    Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

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    38 m
  • How to increase your sales with a 3XM Folio Box (Treasure Box)
    Jul 22 2024

    Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression.

    Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-quality materials. For photographers, presenting prints in a well-crafted folio box can significantly increase the perceived value of their work, encouraging clients to invest more in their services.

    Folio boxes also add value by creating a memorable client experience. They offer a tangible, tactile element that digital formats lack, making the unboxing experience special. This distinctiveness helps businesses stand out in a competitive market, offering clients something unique and memorable.

    To find out how folio boxes can help your business, visit: https://3xmsolution.com/#welcome

    Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    32 m
  • What Photographers Can Learn From A Holiday In Aruba
    Jul 15 2024

    Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships.

    Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their favourite refreshments waiting for them, it sets a positive tone for the entire session. Jeanine experienced this level of service first hand in Aruba, and has brought some notes back to share with the team!

    Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    34 m
  • Who Is Your Competition?
    Jul 8 2024

    Do you know who your biggest competitor is? It might not be who you expect.

    Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients during peak travel seasons.

    We explore effective strategies for reaching potential clients when demand is highest, along with tips on how to make your services stand out in a crowded market. We'll also delve into ways to manage client expectations while working within their budget, ensuring high-quality service without compromising on pricing.

    Prioritising client relationships is key to long-term success in the photography industry. We'll highlight techniques for building and maintaining strong relationships, providing valuable experiences, and encouraging repeat business. Learn how to create a loyal client base that keeps coming back for more, ensuring your photography business thrives in a competitive landscape.

    Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    33 m
  • How To Transition Your Displays For Different Seasons
    Jun 30 2024

    Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing.

    We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine’s current transition from baby season to High School Senior graduation, as well as a variety of popular holidays.

    It can be expensive to overhaul all of your displays multiple times per year, so we also discuss cost-effective ways to manage your displays. Whether that be utilising evergreen content, appealing to multiple demographics, or only changing the displays you really need to, there are plenty of creative ways to get the same results without breakaing the bank.

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    37 m
  • E76 | Hiring & Building A Team In The Photography Industry
    Jun 23 2024

    Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process.

    Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. They create an organised environment where photographers can do their best.

    Managers oversee the studio's overall operations. They take care of budgeting, resource allocation, and team management, ensuring everything runs smoothly. Their role is essential in making sure everyone has what they need to work effectively and harmoniously.

    But remember, bringing in business isn't just up to the coordinators and managers; it's a team effort. Photographers, assistants, and administrative staff all play important roles in attracting and keeping clients. By producing great work, offering excellent customer service, and using their networks, everyone helps the studio succeed. This teamwork is key to maintaining a steady flow of business.

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    34 m
  • E75 | Beating the ‘Silent Recession’
    Jun 16 2024

    A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them.

    As a photographer, recessions can mean facing fewer bookings as people make cutbacks. The knee jerk reaction is to cut spending across the board, but this isn’t necessarily the best strategy to maintain your cash flow.

    The team discusses different methods for keeping your business afloat during difficult times, such as diversifying your income, building strong client relationships, and pure hard work to sustain your business through the economic uncertainty of a Silent Recession.

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    30 m
  • E74 | Top Tips on offering finance options to your clients
    Jun 9 2024

    Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving.

    In this episode, you'll discover:

    Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow.
    Choosing the Right Option: Weigh the benefits and drawbacks of finance versus payment plans, and understand how they can influence client satisfaction and business operations.
    Impact on Referrals: Find out how delayed product delivery due to payment plans might harm your referral rates and what you can do about it.
    Upfront Delivery with Partial Payment: Explore the strategy of delivering products upfront while requiring a minimum upfront payment to cover costs.
    Marketing Finance as a Product Feature: Discover how incorporating finance options into your marketing strategy can align with modern subscription-based buying habits.
    Handling Credit Card Fees: Learn why credit card fees should be included in your pricing structure rather than added as a separate charge.
    Adapting to Consumer Trends: Stay ahead of market changes by testing new strategies and adapting to evolving consumer preferences.

    Don’t miss out on these valuable insights to enhance your photography business's financial management and client satisfaction.

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

    Más Menos
    29 m