The Future of Media, Explained - from Press Gazette

De: New Statesman Media Group
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  • Resumen

  • Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


    The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


    If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


    It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.



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    New Statesman Media Group
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Episodios
  • Bonnier News CEO on power of bundles and personalisation

    Bonnier News CEO on power of bundles and personalisation
    Jul 18 2024

    Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.

    It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.

    Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.


    Hosted on Acast. See acast.com/privacy for more information.
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    51 m
  • World's biggest football publisher expands into USA

    World's biggest football publisher expands into USA
    Jul 4 2024

    Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.


    But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.


    Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.


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    37 m
  • Total Politics is making B2B work without a paywall

    Total Politics is making B2B work without a paywall
    Jun 20 2024

    At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.


    Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right.


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    36 m
Economía
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