Episodios

  • 431. Branding Secrets Your Firm Needs to Scale with Rory Vaden [Encore Edition]

    431. Branding Secrets Your Firm Needs to Scale with Rory Vaden [Encore Edition]
    Jan 27 2026
    Most people think they have a revenue problem, but in reality, it’s a reputation problem. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn't about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan's Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through. Here's what you'll learn: Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions How to break through Sheehan's Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will The biggest personal brands aren't the most talented. They're the most focused. This episode will show you where to aim. ---- Show Notes: 03:43 – Rory shares how he made $250,000 in his summers doing direct sales door-to-door to fund his first company. 09:10 – Why 58% of Americans want their lawyer to have an established personal brand and what that means for the legal industry. 12:08 – Rory introduces Sheehan's Wall and explains why most people fail to break through by being everywhere at once. 16:04 – Larry Winget's transformative advice on finding your uniqueness and exploiting it in the service of others. 28:19 – Rory reveals the shortcut to finding uniqueness by serving the person you once were. 30:33 – John Maxwell's definition of success and why the people who know you best should respect you most. ---- Links & Resources: Brand Builders Group Take the Stairs by Rory Vaden Sheehan's Wall ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 378. Your Law Firm’s Ads Suck: Here’s Why (and How to Fix Them) with Billy Gene Shaw 205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts 32. Seth Godin — Putting Your Best Work Out Into the World
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    35 m
  • 430. AMMA — What Separates The Pros From The Rest

    430. AMMA — What Separates The Pros From The Rest
    Jan 22 2026
    The people slowing you down aren't always the ones you'd expect, and they're closer than you think. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down the three types of people who quietly drain your time, energy, and momentum, and why distancing yourself from them is one of the most important leadership decisions you can make. From the ones who talk in circles to the idea generators who never execute, to the "must be nice" crowd who confuse luck with sacrifice, this conversation is a tactical guide to protecting your bandwidth and building a culture of accountability. Here's what you'll learn: Why the people who say the most often have the least to offer, and how to identify when someone is avoiding accountability How to separate real initiative from empty ideation, and why ideas without execution are just hallucinations What the "must be nice" mindset reveals about envy, effort, and the victim mentality that holds people back This episode is your reminder that who you surround yourself with determines how far you go, so choose carefully. ---- 00:02:07 - The three types of people that will get in the way of your growth 00:06:02 - The Mexico vacation story and what people don't see behind success 00:07:02 - Abundance mindset vs. zero-sum thinking 00:10:05 - You can't change people, but you can align incentives with their goals 00:12:23 - Nature vs. nurture: the role of childhood trauma and intrinsic drive 00:13:40 - Why you can't teach hungry and screening for it during hiring 00:15:56 - The importance of clarity and trial roles before promotion ---- Links & Resources: The Ideal Team Player by Patrick Lencioni Nature versus nurture Chip on your shoulder mentality ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 359. AMMA — The Ultimate Guide to Retaining Top Talent 328. Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership 240. Jessica Mogill — Why Hiring A-Players is Important
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    20 m
  • 429. The Unexpected Guide to Digital Marketing with Ryan Deiss [Encore Edition]

    429. The Unexpected Guide to Digital Marketing with Ryan Deiss [Encore Edition]
    Jan 20 2026
    The best marketing strategy is the one nobody wants to hear. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ryan Deiss, CEO of Digital Marketer and one of the most respected authorities in modern marketing. Ryan shares the brutal lesson he learned sitting at a bar with a quarter million dollars in debt, the napkin that changed everything, and why the principles that saved his business contradict nearly every marketing trend being sold today. This conversation strips away the hacks and shortcuts to reveal what actually determines who wins in any market, why weak businesses fail faster with good marketing, and how the most successful entrepreneurs think about growth, identity, and what success really means. Here's what you'll learn: Why the entrepreneur who can spend the most to acquire a customer always wins, and how to engineer your business to do exactly that How to recognize when chasing marketing tricks is costing you more than it's gaining you, and what to focus on instead What separates entrepreneurs who scale successfully from those who burn out or plateau along the way Marketing without a solid foundation is just expensive noise. ---- Show Notes: 03:44 – The unexpected lesson from selling a $14 ebook and thinking beyond a one-time sale 04:58 – Why entrepreneurs need the dangerous mix of naivete and overconfidence to get started 08:30 – The back-of-a-napkin decision that changed everything 10:40 – How simplifying the business model led to the first $1 million year 15:32 – The real metric that matters in marketing and why most people focus on the wrong one 17:19 – Marketing as an amplifier and why it can’t fix a broken business 25:46 – Why great marketing must get people to not just notice, but stare 31:00 – The patterns behind the least successful entrepreneurs 39:40 – How Ryan defines success and the power of optionality ---- Links & Resources: Digital Marketer Viktor Frankl Vincent Van Gogh Pablo Picasso ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business 180. Seth Godin — Putting Your Best Work Out Into the World 29. Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media
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    47 m
  • 428. AMMA — What To Do When You Outgrow Your Circles

    428. AMMA — What To Do When You Outgrow Your Circles
    Jan 15 2026
    What's stopping you from keeping the promises you make to yourself? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill unpack the real cost of breaking commitments to yourself and why most New Year's resolutions fail before February. From outgrowing old friend groups to walking away from prestigious obligations that no longer serve you, this conversation challenges you to stop negotiating with yourself and start building a life that reflects your actual priorities. Here's what you'll learn: Why breaking small commitments to yourself erodes your ability to follow through on bigger goals How to recognize when relationships and obligations are holding you back instead of pushing you forward What it takes to stay a student of your craft even when you think you've figured it all out This episode is a challenge to stop breaking promises to yourself and start building the discipline required to become who you say you want to be. ---- 05:26 — Why breaking small commitments to yourself erodes your ability to follow through on bigger goals 06:02 — How to build discipline through stacking small wins that compound over time 06:50 — The power of recording your goals on video to create accountability 09:47 — Understanding envy and why people give you a hard time when you remind them of what they gave up on 14:24 — The concept of insouciance and why you should stop playing the validation game as an adult 15:32 — Recognizing the trade-offs and opportunity costs of every commitment you make 20:34 — Why maintaining a student mindset prevents stagnation even after decades in business ---- Links & Resources: Peter Diamandis Elon Musk Interview CES ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 411. AMMA — What to Do when Everyone Wants Something From You 288. AMMA — The Art of Being Decisive 194. AMMA — The Harsh Truth About Entrepreneurial Success
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    22 m
  • 427. Your 2026 Reset: The One Change That Will Transform Your Firm with Jay Papasan [Encore Edition]

    427. Your 2026 Reset: The One Change That Will Transform Your Firm with Jay Papasan [Encore Edition]
    Jan 13 2026
    What if the reason you're not achieving extraordinary results isn't because you're doing too little, but because you're doing too much? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Papasan, Vice President at Keller Williams Realty and bestselling author of The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results. Jay breaks down why the popular concept of balance is a fallacy, how multitasking is actually killing your productivity, and why discipline is not what you think it is. From understanding the truth about willpower to mastering the focusing question that changes everything, this conversation delivers a master class in achieving more by doing less. Here's what you'll learn: Why multitasking is a lie that's costing you 28% of your day and lowering your IQ by 11 points How to use selective discipline and the 66-day habit formation principle to make success automatic What the focusing question is and how it creates clarity around your most leveraged activities Want to achieve extraordinary results? This episode shows you exactly how to get there. ---- Show Notes: 03:52 – The origin story of The One Thing, from a 14-page handwritten essay to a bestselling book 05:59 – Why focusing on one thing is such a challenge despite being simple 09:01 – Walking through the process of using extreme Pareto to narrow down priorities 13:04 – Debunking the myth of multitasking and why it's costing you 28% of your day 19:36 – The Green Beret story: how training creates habits that last decades 28:26 – Defining willpower as different from discipline and why it's a limited resource 30:16 – A powerful study on parole judges that proves willpower depletion is real 36:47 – Counterbalancing instead of balance and why it matters for business and life 47:23 – How purpose gives you direction and a clear sense of priority ---- Links & Resources: The One Thing by Jay Papasan Atomic Habits by James Clear Better Than Before by Gretchen Rubin Willpower Doesn’t Work by Benjamin Hardy Grit by Angela Duckworth Eat That Frog by Brian Tracy The Miracle Morning by Hal Elrod The Pareto Principle ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 383. AMMA — Why Comfort Will Quietly Destroy Your Law Firm 334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth 78. Dr. Katy Milkman — How to Change: The Science of Getting From Where You Are to Where You Want to Be
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    55 m
  • 426. New Year’s Kickoff: Michael Mogill Answers Your Burning Questions

    426. New Year’s Kickoff: Michael Mogill Answers Your Burning Questions
    Jan 8 2026
    If you’re carrying the same problems into the new year, it’s not because you don’t know what to do. It’s because you’ve been avoiding the hard calls. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill kick off the new year by answering real questions from law firm owners submitted during our Crisp workshops. These are not theoretical leadership conversations. They are real scenarios about bad hires, private equity pressure, painful lessons, and the habits required to lead at a higher level in 2026. If you’re entering the new year with uncertainty about your decisions, your team, or your direction, this episode brings clarity to what actually matters. Here’s what you’ll learn: Why keeping the wrong person on your team costs more than the discomfort of letting them go How to think about private equity without fear and what actually makes a firm competitive What leadership habits matter most in 2026, including extending your time horizon and protecting sleep quality This is not a motivational reset. It’s a reality check for the year ahead. ---- 02:14 – The bad apple problem and why keeping the wrong person always costs more 04:25 – The real question leaders avoid when it comes to firing decisions 05:00 – How to think about private equity without fear or distraction 08:55 – What actually makes a law firm competitive long-term 09:06 – Why pain is the fastest teacher and how lessons really stick 12:33 – Extending your time horizon to reduce stress and make better decisions 15:23 – Why sleep, recovery, and clarity are leadership advantages 17:25 – How to think selfishly in the right way as a firm owner ---- Links & Resources: Private equity Sleep hygiene ---- Learn what sustainable growth can look like for your firm at https://crisp.co/coach ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 420. The Sleep Science That Separates Elite Performers with Dr. Michael Breus 377. AMMA — Market Chaos: How to Not Just Survive, But Thrive 240. Jessica Mogill — Why Hiring A-Players is Important
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    21 m
  • 425. Season 6 Finale: The Non-Negotiables of Elite Brands and People

    425. Season 6 Finale: The Non-Negotiables of Elite Brands and People
    Jan 6 2026
    The difference between those who scale and those who stall isn't talent. It's the willingness to act when every instinct says quit. In the Season 6 finale of The Game Changing Attorney Podcast, Michael Mogill revisits the most powerful conversations from 2025. From David Kolbe's insights on understanding your instinctive strengths to James Amaro's blueprint for building accountability culture, James Lawrence's discipline in mastering discomfort, Verne Harnish's framework for scaling past plateaus, and Kat Cole's philosophy of relentless self-improvement, this episode distills the season’s most actionable wisdom into one comprehensive guide for growth. Here's what you'll learn: Why understanding your conative strengths can prevent years of burnout and misalignment in your career and your team How deliberate discomfort and daily disciplines train your mind to refuse quitting when adversity hits What it takes to build an accountability culture that drives KPIs without sacrificing team morale or losing top talent The leaders who dominate 2026 will be the ones who stopped waiting and started executing on what they already know they should be doing. ---- 3:04 — David Kolbe explains the four action modes and how understanding your conative strengths changes everything 9:57 — Why your Kolbe result doesn't change over time and what that means for your career 13:16 — James Amaro shares how he rebuilt his firm from 6 people to over 80 after losing almost everything 17:07 — The accountability culture that took profit from 5% to 34% 23:24 — Triathlete James Lawrence reveals his genetic testing results 28:17 — Mental toughness requires doing activities you hate 36:32 — Verne Harnish on why ambitious goals drive energy while attainable goals kill it 42:09 — Founder Mode: why you can delegate everything except the soul of your business 52:18 — Kat Cole's journey from Hooters hostess to leading billion-dollar brands 56:44 — “The Hotshot Rule” for relentless improvement ---- Links & Resources: Kolbe Assessment Amaro Law Firm James Lawrence (Iron Cowboy) Iron Hope Verne Harnish Scaling Up AG1 ---- Learn what sustainable growth can look like for your firm at https://crisp.co/coach ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 423: How to Actually Scale Your Standards Episode 404: The Dangers of Premature Growth with Eric Siu Episode 365: Discipline Is a Daily Decision
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    1 h y 4 m
  • 424. Michael Mogill’s Favorite Things of 2025

    424. Michael Mogill’s Favorite Things of 2025
    Jan 5 2026
    What you let into your life matters just as much as what you work on. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down the books, habits, tools, and experiences that actually added value to their lives this year. From business and fiction reads to recovery, breathwork, entertainment, and everyday performance habits, this conversation cuts through recommendations and trends to focus on what held up in real life. Here’s what you’ll learn: What habits and tools actually improve your sleep, recovery, and day-to-day energy How to be more intentional with your downtime and choose entertainment that’s genuinely worth your time Which books, apps, and routines will continue to add value as your life gets fuller and more demanding If you’re going to be selective about anything, be selective about what earns a place in your life. ---- 03:01 – Why most business books stop being useful and the one Michael keeps rereading 05:12 – The fiction book that pulled Michael back into reading and why it worked 06:41 – How Michael chooses movies and shows that are actually worth the time 09:56 – Why this was a standout year for gaming and the underdog game that won everything 12:31 – The recovery gadget Michael thought was a gimmick but now uses consistently 14:09 – Breathwork, daily clarity, and the app that made the habit measurable 16:14 – Sleep, meal timing, and the change that most improved daily decision making 23:07 – The productivity app that dramatically reduced screen time 26:53 – The AI experience that genuinely felt like stepping into the future 31:31 – The documentary that had a lasting emotional impact 34:56 – The snack Michael relies on and why NFL teams consume thousands of them 38:36 – Closing reflections on being more selective with what earns space in your life ---- Links & Resources: Michael Mogill’s Favorites Roundup: Gear, Books, Games, Tech, and Wellness Essentials The Hard Thing About Hard Things by Ben Horowitz Project Hail Mary by Andy Weir F1 Mr. Robot Clair Obscur: Expedition 33 “Don’t Let Me Drown” by Burna Boy a16z Podcast Murph Workout Nike x Hyperice Hyperboot Yudemon HRV App AG1’s AGZ Episode 420. The Sleep Science That Separates Elite Performers with Dr. Michael Breus Bryan Johnson Opal NewYorkTurk Nex Playground ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 420. The Sleep Science That Separates Elite Performers with Dr. Michael Breus 402, How to Hack Your Biology for an Unfair Edge with Dave Asprey 123. Game Changing Authors: Lessons from Best-Selling Writers
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    42 m