In today’s episode of The Golden Mic Podcast, I sit down with Krystin Ruschman. Krystin is THE email expert who teaches how to use emails correctly so they don’t end up in the spam or promotions folder.

Our conversation starts by discussing different marketing strategies and the significance of understanding consumer behavior. We discuss the importance of personalized communication in keeping customers engaged, the available data analysis tools, and how these tools can be used to increase ROI and achieve better results.

Krystin dives into email marketing highlighting its cost-effectiveness and great results. She discusses the most important factors that lead to an email getting to clients’ inboxes and achieving high open rates.

She addresses the common challenges, the importance of A/B testing, email automation and personalization, case studies, and examples of successful email marketing campaigns. Krystin concludes by discussing the future of email marketing and the emerging trends and technologies.

ENJOY!

Connect with Krystin Ruschman:

• Facebook: https://www.facebook.com/krystin.ruschman
• LinkedIn: https://www.linkedin.com/in/krystinruschman

Resources:

• Book: Never Split The Difference

RELEVANT LINKS:

- Watch On YouTube

- Subscribe To Newsletter

- Connect With Josh

In this episode of The Golden Mic Podcast, I sit down with Inna Zielke & Michael Meier, founders of MSG Beauty. Their beauty wholesale company started in 2011, and achieved inspiring success, including $8 million in revenue in the US alone and over $14 million across Europe.

Today, Inna and Michael join me to discuss their story of going from 0 to over $60,000,000 in the beauty space and recent awards their company got from the Financial Times.

They first discuss the old-school business model they had when they started, which included a lot of driving and cold calling to reach businesses that might be interested. Then, they share the book that inspired their pivot to online marketing, how they created successful sales funnels, and how they built a new scalable online business model.

We also discuss their choice to go into e-commerce after stabilizing their B2B operations and how they ensure their product’s exclusivity and success in that competitive market. Our discussion also touches on the importance of data and how Michael and Inna built a list of nearly every beauty supplier in Germany.

Michael and Inna also share their backgrounds, how they met, what led to starting a business together, and what influenced their choice of the beauty sector. They also highlight the process of automating their business operations and diving into coaching.

Join us today as we discuss social media, distribution channels in e-commerce, the value of data, scams in the e-commerce coaching space, differences between coaching and e-commerce from an operational standpoint, Inna & Michael’s new brand and much more.

ENJOY!

Connect with Inna Zielke:

• Facebook: https://www.facebook.com/profile.php?id=100002394056391
• LinkedIn: https://www.linkedin.com/in/inna-zielke-5874ab205/

Connect with Michael Meier:

• Facebook: https://www.facebook.com/michael.meier.52459615
• LinkedIn: https://www.linkedin.com/in/michael-meier-2b079291/

RESOURCES:

• Book: "Who Not How" by Dan Sullivan and Dr. Benjamin Hardy
• Book: "Leaders Eat Last" by Simon Sinek

RELEVANT LINKS:

- Watch On YouTube

- Subscribe To Newsletter

- Connect With Josh

In this episode of The Golden Mic Podcast, I sit down with Brett Swarts, Brett Swarts is an entrepreneur and founder of Capital Gains Tax Solutions. He is the author of Amazon's #1 best seller "Building a Capital Gains Tax Exit Plan," and SUCCESS® Certified Coach.

He brings a unique approach to exit planning using the DST, real estate investment, and wealth management. In today’s episode, Brett and I discuss wealth management, capital gains tax, legal tax deferrals, and financial strategies. We dive into money and financial exits and what are the most important aspects of financial discussions. Brett explains his and his family’s real estate background.

He shares the values a person needs growing up to understand wealth management and entrepreneurship, how financial hardships play a huge role, and his experience with wealth dividing families. We also talk about Brett’s academic and athletic journey, his ACL injury, and his study of the Bible. Brett also dives into wealth management strategies and the benefits and mechanics of the Deferred Sales Trust.

Our discussion goes deeply into how the Deferred Sales Trust (DST) 1.0 works in different cases including death, the taxes involved, renewal options, and. DST 2.0.

ENJOY!

CONNECT WITH Brett Swarts:

• Website: https://www.brettswarts.com/
• Instagram: https://www.facebook.com/brett.swarts
• LinkedIn: https://www.linkedin.com/in/brett-swarts/

RESOURCES:

• Book: "Building a Capital Gains Tax Exit Plan" by Brett Swarts
• Book: "Rich Dad Poor Dad" by Robert Kiyosaki
• Book: "Never Split the Difference" by Chris Voss

RELEVANT LINKS:

- Watch On YouTube

- Subscribe To Newsletter

- Connect With Josh