Podcasting is a fast-growing and fast-changing industry that’s been greatly affected by the pandemic, but those COVID-related curveballs have brought some new and exciting changes to podcasting over the past year.On this episode of The Podcast Club, Molly, Marcus and Adam share thoughts on the year in podcasting and look ahead at what trends they think are here to stay.Episode Summary With 2021 drawing to a close, The Podcast Club hosts huddle to reflect on the year and look ahead. On this episode, Molly, Marcus and Adam discuss the role of transcripts and inclusivity in the podcast world, why podcasters need to be on YouTube and the increased awareness of branding and monetization opportunities in podcasting.They note the lawsuit brought against SiriusXM for not having transcripts available for their podcasts. “We are about to see a whole new world of inclusion,” Molly says. “I love seeing stuff like that because it just means we're going to get more and more regulated in the industry. It'll become more and more accessible.”The hosts also discuss the expansion of video: podcasters are increasingly seeing the value in uploading to YouTube — a trend that will continue to grow in 2022.“People just spend so much time on YouTube,” says Marcus. Overall, it’s been an exciting few years in podcasting with many new developments, and The Podcast Club can’t wait to see what’s next. Tune in to hear what they think about inclusion in podcasting, branded podcasting, the amount of work that goes into creating a quality podcast, and the swing from remote to in-person podcasting, and back.Tools and tech mentioned in this episode:✔️ Riverside✔️ Podnews✔️ RØDECaster Pro✔️ MV7✔️ SM7B✔️ SquadCast✔️ Cleanfeed✔️ YouTubePodcast Pro: Molly Ruland 🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 💡 Key quote: “As a business owner, or any a content creator, you're so focused on the last week or the last episode, or payroll, or the numbers and you forget to take a step back and look at the bigger picture and be proud of what you have accomplished, and not so focused on what you didn't get done.”👋 Where to find her: LinkedIn | Twitter | Instagram Podcast Pro: Marcus dePaula🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.💡 Key quote: “I think people are finally realizing, not just the opportunities, but also how serious you have to be to actually make something out of your podcast. You have to treat it like a business.”👋 Where to find him: LinkedIn | Twitter | InstagramPodcast Pro: Adam Levin🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 💡 Key quote: “That's probably the biggest thing to come out of all of this, is services like this, that provide a great product to work with. It gives you a lot of the functionality that you had before, in a way that lets you reach more people.”👋 Where to find him: LinkedIn | Twitter | Instagram##Tips for Podcasters Top takeaways from the episode ⭐ Make your podcast as accessible as possible. With increasing developments in AI, it’s easier than ever to include transcriptions with your podcasts. Even for the smallest podcast, the tools are available to make your podcast inclusive for people with hearing difficulties. ⭐ Expect to see an increase in branded podcasts. More businesses are understanding the value and effectiveness of branded podcasts in driving revenue and creating strategic relationships. ⭐ Remote isn’t a trend. Remote work is here to stay in some form or another, and this opens up a lot of doors for podcasters in terms of scheduling and the ability to book higher-quality guests.⭐ Video content will continue to grow. It’s essential for a podcast to be putting content on YouTube for discoverability. The tools to support better video quality are constantly improving. Episode HighlightsInflection points from the show00:08:07 Inclusion matters: Molly highlights the lawsuit against SiriusXM from the National Association for the Deaf and the Disability Rights Advocates, and the podcasters discuss how transcripts make a podcast more inclusive. Even unedited AI transcripts are helpful. “It doesn't have to be 100% accurate, but it needs to be there.”00:14:07 The power of branded podcasts: The biggest change Molly has seen in podcasting over the last few years is greater awareness of the value of podcasting.00:15:47 Development tool: For people or brands who don’t want to start their own podcast, Molly sees an increasing desire to be a guest on other people’s podcasts, leading to higher quality guests. “Podcast advertising is gonna be at ...
