Picture this: your business is thriving, but are you really setting it up for long-term success?

Whether you plan to sell or not, preparing your business as if you will is a game-changer. In this episode, Ellen Long, an expert Exit Advisor, reveals essential strategies to optimize your business for a profitable exit. From mastering your finances to building the right team, Ellen’s expertise will help you boost your company’s valuation and secure your future.

Ellen breaks down the crucial steps of engaging an Exit Advisor early on, ensuring you’re not just reacting to offers but strategically positioning your business for maximum value. This isn’t just about selling; it’s about creating a legacy and having the freedom to make choices on your own terms.

Ready to take control of your financial future? Don’t miss out on our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to grow your income without being tied to your practice 24/7. Download your copy now at bit.ly/42YnYki and start building more time and money freedom today!

Timestamps

[00:00:43] Setting up a business to sell.

[00:03:37] Learning from past business mistakes.

[00:07:40] Valuation and EBITDA in business.

[00:11:52] Leveraging the power of story.

[00:14:39] Maximizing company value.

[00:16:17] Strategic acquisitions.

[00:20:02] Outsourcing and unique abilities.

[00:25:03] The importance of business rewards.

[00:25:48] Entrepreneurial vision and growth.

[00:27:18] Exit checklist and profitability analysis.

Memorable Quotes

"The best businesses are the ones that are ready to sell. So if you decide you want to sell your business or not, you're going to have a better business if it's ready to sell. Why? Well, it means that you have a management team in place, hopefully running the business so that you can work on it instead of in it." [00:03:07] – Ellen Long

"It really is looking at your business and saying, what is so strategic about my business? What amazing things have we built? How can we make them better? What is a buyer going to look at when you look at your company? So really for me, it's let's start looking at our company through the eyes of a buyer instead of a founder." [00:15:30] – Ellen Long

Connect with Ellen Long

Website: https://buildprovesell.com/

Instagram: https://www.instagram.com/ellenlongstyle/

LinkedIn: https://www.linkedin.com/in/ellenrlong/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

YouTube isn't just for cat videos; it’s a powerful tool for health business owners to skyrocket their growth. In our latest episode, YouTube expert Liz Germain reveals how to harness this platform as a robust search engine for lead generation and long-term success.

Liz dives into the evergreen nature of YouTube content, explaining how it continues to attract and engage viewers long after the initial upload. She also shares effective monetization strategies, including product sales, affiliate marketing, and brand deals.

Discover how your health business can benefit from YouTube's unique capabilities. Liz provides actionable tips for creating content that drives traffic and generates revenue, positioning your business for sustained growth.

By the end of the episode, you’ll understand how to turn YouTube into a reliable source of new clients and income streams. Don’t miss these invaluable insights that could transform your approach to online marketing.

Ready to take your health business to the next level? Download our FREE E-book, "The Health Professionals Playbook for Adding Multiple Streams of Income," and uncover the secrets to creating more time and money freedom. Get your copy now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:02:51] YouTube for business owners.

[00:06:06] Evergreen nature of YouTube.

[00:10:10] YouTube health features.

[00:13:06] YouTube keyword research insights.

[00:15:06] Quality of video content.

[00:19:00] Importance of audio quality.

[00:21:11] Translator tools and local dialects.

[00:23:18] AI-generated content regulations.

[00:27:26] Audience growth strategies.

[00:32:26] Monetizing YouTube channels.

[00:35:44] YouTube monetization strategies.

Memorable Quotes

"The functionality of YouTube is very much, they're spending a lot more time with you. And so the relationships that can form on YouTube, the easier conversions on the backend of those relationships is really a huge differentiator versus somebody spending a few seconds on a reel or on a TikTok video." [00:03:16] – Liz Germain

"There's only three reasons people go to YouTube ever. It's education, inspiration, or entertainment. So when it comes to health experts, you're going to mostly, most of the time, you're going to be heavy on the education piece." [00:29:30] – Liz Germain

Connect with Liz Germain

Website: https://lizgermain.com/ & https://channelamplifier.com/

Instagram: https://www.instagram.com/lizdoesvideo/

Facebook: https://www.facebook.com/lizdoesvideo/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Healthcare is at its best when it reflects the diverse communities it serves, yet representation remains a significant challenge. Today’s episode unpacks the critical issue of diversity in healthcare, focusing on the barriers that practitioners of color face. With insights from Lauren Powers, head of our new Practitioners of Color Initiative, you'll gain an understanding of the unique health challenges within communities of color. Together, we’ll explore actionable steps to foster a more inclusive healthcare environment.

Lauren shares compelling stories and success strategies, highlighting the importance of exposure and opportunities for diverse practitioners. We’ll dive into the specific health issues affecting communities of color and the systemic changes needed to address these disparities. You'll walk away with a deeper appreciation for the necessity of representation in healthcare and how it benefits everyone. This episode is packed with real-life examples and practical advice for creating a more equitable healthcare system.

Don't miss out on this powerful conversation and be sure to grab your FREE copy of The Health Professionals Playbook for Adding Multiple Streams of Income. Learn the secrets to achieving more time and money freedom with proven strategies that can help you grow your income without being tied to your practice 24/7. Download now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:01:04] Practitioners of Color Initiative.

[00:05:51] Environmental toxins in the black community.

[00:08:02] Black maternal health issues.

[00:11:28] Lack of diversity in healthcare.

[00:15:57] Identifying and supporting practitioners of color.

[00:18:40] Importance of diverse medical practices.

[00:20:21] How to get involved.

Memorable Quotes

"The exposure and access to practitioners of color who, you know, are doing cool things and making waves in medicine, it's just needed. It really is needed. It is needed for us to have a space and a circle and an environment for the functional medicine and the integrative and alternative holistic practitioners of color who are practicing medicine and health in a way that affects their community and the community at large." [00:03:52] – Lauren Powers

"When you are able to practice medicine the way that you feel it in your heart and soul, and your message is getting out to the right people, this is just the time. Everybody's trying to heal. And everybody is trying to find their path to wellness and longevity. And damn it, if we can't put these people in the forefront, I mean, what are we doing? We're doing something. Well, that's what we're doing." [00:18:30] – Lauren Powers

Connect with Lauren Powers

Instagram: https://www.instagram.com/iamlaurenpowers/

LinkedIn: https://www.linkedin.com/in/lauren-powers-358a979/

TikTok: https://www.tiktok.com/@iamlaurenpowers

Links Mentioned In This Episode

Collaborative for Practitioners of Color: https://go.mindsharecollaborative.com/poc-1

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1