This episode of Candid Creative explores some of the ways in which our guest, marketing pro Sara Calle, uses her digital media and other communication tools to connect with customers. Although she’s a talented violinist and once considered a legal career, once she discovered marketing her path was clear. She’s passionate about the profession, its fast pace, and constant opportunities for growth.

Starting with her earliest interviews for a competitive internship with Microsoft in Brussels, Sara realized that communication and projecting a great attitude were as important as her skills and education (she has both an undergraduate in business administration and a master’s degree in marketing). She has learned through a variety of experiences at companies large and small that above all else a successful campaign depends on “Who you are” and “What’s your why.” In this podcast, Sara discusses how communicating an appealing, compelling voice is critical to an effective marketing campaign. Among the important tools that go into that tool kit: body language, emotional intelligence, authenticity, storytelling, and empathy.

Sara shares her views on professional growth – which she and Antonio both strongly believe must be coupled with personal growth. Learning to embrace and work past her innate shyness is just one example of how Sara has taken an intimate aspect of her own personality and used it as a means of better understanding herself and others. She believes successful marketing campaigns are all about selling an experience and finding ways to connect with customers on a deep level.

Antonio’s conversation with Sara wraps up with some personal reflections on overcoming self-doubt, launching her own marketing business, the importance of doing research (her #1 word of advice for aspiring marketing professionals), leveraging Instagram in a meaningful way and turning inevitable failures into lessons along the road to success.

Follow Antonio on IG: @imantonioruiz

Follow Sara on IG @thesaracalle

Or contact her at:

Linked In: linkedin.com/in/saracalleherrera

Email: calleherrerasara@gmail.com