What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.

On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.

What You’ll Learn:

• What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
• How to build customer trust, and raise your prices in the process, with just one short sentence
• Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
• And much more!

Favorite Quote:

“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”

• Alex Vonderhaar

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Storytelling is a mission-critical artform. Friction is the biggest deterrent for consumers crossing that checkout finish line. You aren’t addicted to technology, you just haven’t mastered how to be indistractable yet. And failure is your best window to view success.

We are all human beings and right here is the best insight on how to market like one. Your host Alex Vonderhaar has brought on a diverse set of experts throughout the course of this show who have shared, explained, and confessed the lessons they wished they learned sooner and the obstacles they are still trying to overcome.

On this episode of the Hidden Falls Media Experience, we look back on the best advice, stories, and sentiments that have come to life because of this show. Listen in for an episode that brings you the best of Hidden Falls – all in one place.

What You'll Learn:

• What tools and skills are essential to developing tactics that tap into another human’s psyche
• How technology has a bigger role in your everyday life than you could possibly imagine
• Why your mindset towards work is the most influential component to success
• And much more!

“You have to have the courage to abandon the people who are seeing the fake you so that people when they see the real you, can accept you. That leap from changing one tribe to another is really frightening. But if you do it, oh my god, the upside is so rewarding.”

• Mike Michalowicz

“Boredom, loneliness, anxiety, fatigue, uncertainty, stress – these are the internal triggers that we seek to escape from. The first step to becoming indistractible is mastering those internal triggers.”

• Nir Eyal

“The model of business that wins today is a flexible business mindset – that as a CEO it’s okay to fail. It's okay to be curious, to ask questions, to test stuff that we're not sure about. That is the only way you will build a roadmap to success.”

• James Jacobi

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Have you ever wondered what the secret is to living your best life? We all know we have to put in the work to get what we want...but more importantly, it takes being consistent and having good habits to make the work count!

On this episode of “Friday Fast Track,” Alex shares daily habits he’s implemented that have changed his life. They’ve allowed him to grow in his business and achieve many personal goals, getting him to be where he wants to be.

If you want to excel when it comes to your income, fitness, and cognitive capacity, then this episode is for you. Tune in to learn more on how to get work done faster and be performing at a higher level.

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What You'll Learn:

• That you have to be clear when creating your goals.
• How by following these steps you can become more creative, and have less anxiety.
• Why without consistency your time will be wasted and your goals will fail.

Favorite Quote:

“ You really can't expect to get what you want or achieve anything in particular without having a direction.”

– Alex Vonderhaar

How to Get Involved:

Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

The pandemic forced businesses to adapt to new systems and operations rapidly. Some struggled, others stumbled, and many signed off ultimately.

James Jacobi helps everyone from small businesses to CEOs improve their leadership, market development, and operational excellence. He generates growth and improves the operations and sales of any business.

In this episode of the Hidden Falls Media Experience, James and Alex explain how to refine any business while strategically positioning them for exponential growth. James emphasizes the importance of listening to your audience and explains productive ways to do so. Listen in for an episode that will modernize your business model.

What You'll Learn:

• Why optimizing your business’ traffic online is one of the most effective growth methods
• What roadmaps Google provides to simplify and accelerate your business strategy
• How actively taking risks and failing forward is the best way to ensure your business continues to grow
• And much more!

“If you have that growth mindset, you can't go wrong. You really can't. Even if you have a bad day, or you lose, you’ll learn from it.”

• James Jacobi

Connect with James:

jamesjacobi.com

LinkedIn

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Do You Own Your Data? - Friday Fast Track #3

Marketing techniques are considered the standard and are accepted in the industry even though they shouldn’t be. Marketers are supposed to help grow your business, but some play a short-term game of gain that does not benefit YOU, the business owner.

Today Alex asks a crucial question to us all: Do you own your data? Some digital agencies will do work for you on their account, and you’ll end up paying money to them while not even owning the data!

On this episode of “Fast Track Friday,” you will learn the secret behind this marketing strategy and the steps you can take to prevent your business and data from being robbed blind! Tune in to learn more.

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What You'll Learn:

• How slimy people in the marketing world only have their best interest in mind.
• Why this form of marketing should always be considered theft and fraud.
• That there are three steps, you can take to prevent someone else from owning your data.

Favorite Quote:

“ I know as a marketer that when you win, I win.”

– Alex Vonderhaar

How to Get Involved:

Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Start celebrating every win, every day – no matter how small. By celebrating positive action with your team you will motivate one another through lessons and losses.

Tomas Keenan is the COO of Break Free Academy. He has owned and operated multiple businesses but had a more humble start as a technician installing car audio systems. All of the advice Tomas offers to clients and when speaking has been derived from his personal experience as a blue-collar worker, entrepreneur, and human being.

On this episode of the Hidden Falls Media Experience, Tomas and Alex examine what makes a healthy routine and how to stack your day for success. Tomas reveals the challenges he overcame in order to maximize his everyday wins. Listen in for an episode that will get you to see success with clear vision.

What You'll Learn:

• How setting anchor points during your day will motivate you to reach even the smallest milestone
• What taking a step back from your business will do to refocus your vision
• Why visualizing your end goal will help it become a reality
• And much more!

Favorite Quote:

“Intentional focus and putting structure in place will improve your business exponentially”

– Tomas Keenan

“If I go into work and I get sidetracked, I get smashed, there's fires to put out all day and the day goes to complete shit. I've still won the day. I've still put the time into my family, even if I can't make it home for dinner that night”

– Tomas Keenan

Connect with Tomas:

tomaskeenan.com

connectwithtomas.com

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

We all know that we shouldn’t put our brand out racing towards the bottom when it comes to pricing, but some larger companies do this to their advantage. The challenge is this: if you drop your prices too low, will it hurt your brand?

In this episode of “Fast Track Friday,” Alex shares with us in eleven steps how all successful low price-low volume companies begin and what makes them effective at this type of marketing.

You will learn that there is no wiggle room in their business model and know their role to the consumer. Tune in to this episode to learn how only a few can conquer this scale of marketing.

What You'll Learn:

• How there are companies that utilize the low pricing strategy to play the marketing game.
• The 11 steps of how they do it!
• That low pricing strategy is super effective when done correctly.

Favorite Quote:

“If you’re not focused on scaling, you have a hobby, not a business.”

– Alex Vonderhaar

How to Get Involved:

Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.

Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent best-seller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.

In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.

What You'll Learn:

• What is pseudo-work, and why it is harmful to your productivity
• How internal and external triggers influence your response to uncomfortable emotional states
• Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive
• And much more!

Favorite Quote:

“When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.”

• Nir Eyal

Connect with Nir:

nirandfar.com

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!