Discover the hidden challenges of selling on Amazon with Steven Pope, founder of My Amazon Guy. From sourcing products to navigating Amazon's advertising and SEO complexities, this video unpacks why selling on the platform is not as seamless as shopping on it. Get insider tips and learn about the realities of online selling that could impact your business decisions. Ideal for both budding and experienced Amazon sellers. Don’t miss out on crucial insights for mastering the Amazon marketplace!

#amazonadvertising #amazonselling #amazonpodcast #amazonfba

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Timestamps:

00:00 - Introduction
00:04 - Overview of Selling on Amazon
00:35 - Challenges of Product Sourcing
01:01 - Packaging and Shipping Woes
01:39 - Dealing with Amazon's Complexities
02:01 - Advertising and SEO Challenges
02:46 - Navigating Click Through Rates and Competitiveness
03:00 - The Myth of Passive Income on Amazon
03:49 - Additional Fees and Platform Challenges
04:50 - Expanding Product Variations and Its Pitfalls
05:07 - Exploring Other Sales Platforms
06:00 - Influencer Marketing on TikTok
06:25 - Frustrations with Amazon Fees and Diversification
06:30 - Agency Experiences
06:49 - Recap and Summary of Amazon Selling Challenges
07:31 - Call to Action

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