Episodios

  • Claus Raasted on Getting Shit Done

    Claus Raasted on Getting Shit Done
    Jun 29 2025
    Why is getting shit done so hard, and what can we do about it?


    Episode Summary
    Getting shit done isn’t just about motivation or tools, it’s about design. In this episode, I speak to Claus Raasted: consultant, author, speaker, experience designer, and someone who describes himself — with tongue firmly in cheek — as an “overpaid rockstar consultant.”

    But behind the flair is a deep understanding of how to remove friction, reframe work, and help people build systems that actually work for them. Claus and I talk about his Little Book of Getting Shit Done, why productivity isn’t about speed or optimisation, and how to shift from overthinking to action.

    We also explore the difference between solving problems and designing for them, and how creativity, humour, and even a bit of absurdity can help us rethink how we work. Whether you're the kind of person who loves productivity hacks or someone who's suspicious of all things “optimised,” Claus has a way of making the serious playful and the playful serious. It’s a fun, insightful conversation that just might change the way you approach your to-do list. 🔹


    Guest Biography
    Claus describes himself as an “overpaid rockstar consultant,” but that’s just the tip of the iceberg. He’s a prolific author (46 books and counting), a speaker known for delivering insights with humour, and a designer of transformative experiences, everything from corporate innovation workshops to immersive fantasy roleplay events.

    He’s the Director at the College of Extraordinary Experiences Claus has also worked with organisations like IKEA, PwC, and Boston Consulting Group. You’ll often find him on stage in a Batman suit, not because he wants to be a superhero, but because he understands the power of breaking expectations.

    Links
    Claus' website - https://www.clausraasted.com/

    Claus on LinkedIn - https://www.linkedin.com/in/clausraasted/

    Claus Raasted's Little Guide To Getting Shit Done - https://drive.google.com/file/d/1DSbVsv6W3CzKbhd3PqU7CBjQUm08uQY1/view?usp=sharing

    The College of Extraordinary Experiences - https://www.extraordinary.college/

    AI-Generated Timestamped Summary
    0:00:02 - Introduction

    0:02:02 - Humour and Productivity

    0:03:43 - The Overpaid Rockstar Consultant Approach

    0:09:43 - Strategic Pricing and Branding

    0:16:15 - Innovative Approach to Motivation and Productivity

    0:19:15 - Combining Gaming with Exercise

    0:21:37 - The Human Approach to Sales

    0:27:37 - Thoughtful Engagement in Sales

    0:34:04 - Reimagining Event Experiences

    0:36:34 - Immersive Design in Events

    0:39:30 - Expanding Perspectives and Creative Problem-Solving

    0:46:30 - Balancing Safety and Creativity

    0:53:41 - Resistance to Creative Solutions

    0:58:41 - Embracing Unconventional Ideas

    1:02:46 - The Value of Time and Connection

    1:06:46 - Questioning Hourly Payment Models
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    1 h y 11 m
  • Katy Diggory on communicating across borders

    Katy Diggory on communicating across borders
    Jun 21 2025
    What happens when a British communications expert takes her political instincts and corporate storytelling skills to Germany?

    🎙️ Overview
    On this episode, I speak with Katy Diggory, who’s done exactly that — and learned a lot about tone, culture, and translation along the way. It’s a brilliant conversation that blends politics, international business, and linguistic nuance.

    We explore the difference between translating and localising a message, why AI struggles to sound human, and how tone of voice can make or break communication, from Ryanair’s snark to a politician’s speech.

    Katy gives me a behind-the-scenes look at her journey from UK Parliament to advising German corporates and monitoring elections in Eastern Europe. This episode is packed with insight for anyone trying to make themselves understood, especially across borders, cultures, or platforms. Katy is witty, reflective, and razor-sharp, and I think you’ll enjoy hearing from her as much as I did.

    👤 Guest bio: Katy Diggory
    Katy Diggory is a communications expert specialising in campaign design and management, copywriting, proofreading and editing in English and political training. She is based in Munich.

    She helps individuals and organisations — especially in politics and corporate life — communicate more effectively across languages, cultures, and sectors. Her approach blends UK political communications experience with an understanding of German corporate tone and messaging. Katy has worked in the UK Parliament and across public and private sectors, and has monitored elections for the OSCE and other international bodies.

    Fluent in German, she brings bilingual sensitivity and cultural fluency to everything from speechwriting to branding.

    ⏱️ AI-Generated Timestamped summary

    [00:00] Introduction

    [01:30] Katy’s background in UK politics and how she got into comms

    [04:40] The shift from UK politics to working with German corporate clients

    [08:05] Cultural differences in tone of voice between British and German organisations

    [10:25] Why humour doesn’t always translate — and how that shapes messaging

    [13:15] When corporate tone feels robotic or insincere

    [15:00] Can you really ask AI to write like a human?

    [17:45] The difference between translating and truly localising content

    [20:10] Ryanair as an example of strategic tone on social media

    [22:30] What makes a ‘bad’ tone of voice — and how to recognise it

    [24:55] Being bilingual: how switching languages also means switching personas

    [27:40] Why German culture may be more accepting of seriousness

    [30:15] Behind the scenes of international election monitoring

    [34:00] How trust is earned — and lost — in political comms

    [36:50] Politicians as one-person media organisations

    [39:10] Communication risks in cross-border work

    [42:30] Katy’s final thoughts on what makes communication human

    🔗 Relevant Links
    Katy’s official website: https://www.katherinediggory.com/

    Katy on LinkedIn: https://www.linkedin.com/in/katy-diggory-b1b31425/

    Ryanair’s Twitter/X account: @Ryanair
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    54 m
  • Kevin Evers on The Strategic Genius of Taylor Swift

    Kevin Evers on The Strategic Genius of Taylor Swift
    Jun 14 2025
    What can a global pop icon teach us about business strategy? In the case of Taylor Swift, more than you might think.Episode SummaryOn this episode, I’m joined by Kevin Evers, senior editor at Harvard Business Review and the author of There's Nothing Like This: The Strategic Genius of Taylor Swift. We dive deep into what makes Swift not just a pop icon but a master strategist — someone who has repeatedly made bold, counterintuitive business decisions and turned them into career-defining moments. Kevin and I explore how Taylor has managed her brand like a founder, handling everything from customer loyalty to product lifecycle planning, channel distribution to reputation management. He explains how she’s cultivated extraordinary fan intimacy, exercised long-term thinking, and turned public conflict into strategic advantage; all while maintaining creative and commercial dominance. One of the key moments we reflect on is her decision to re-record her early albums to reclaim ownership of her masters — and since we recorded this episode, there’s been a major update: she’s now reportedly bought back the original masters. It’s a case study in asset control, strategic patience, and sticking to your values, and whether or not you’re a Swiftie, there’s a lot to learn.Guest Biography Kevin is a senior editor at Harvard Business Review, where he focuses on strategy, innovation, and leadership. He is the author of The Strategic Genius of Taylor Swift, a book that applies a business lens to the career of one of the most commercially successful musicians of our time.In the book — and this conversation — Kevin explores how Swift’s strategic decision-making offers lessons in branding, IP management, customer engagement, and more. In addition to his work at HBR, Kevin has also edited and collaborated on several bestselling business books, including titles in the HBR Guide series.AI Generated Timestamp Summary0:00:00 - Intro (7 Minutes)Introduction to Taylor Swift's strategic acumen in brand management.Discussion with Kevin Evers on how Swift has built a resilient brand and fostered fan loyalty.Highlighting her decision to re-record albums as an example of her entrepreneurial instincts.0:06:49 - Taylor's Bold Career Evolution (7 Minutes)Exploration of Swift's transition from country star to pop icon.Examination of key career moments, including the 2009 MTV VMA incident.Analysis of how Swift turns challenges into opportunities.0:13:46 - Taylor Swift's Collaborative Evolution (14 Minutes)Swift's strategic collaborations and her fear of stagnation.Insights into her partnership with producer Max Martin and how it helped evolve her sound.Comparisons to the Beatles' ability to adapt and innovate.0:27:26 - Taylor Swift's Evolving Content Strategy (4 Minutes)Discussion on Swift's adaptation to the music industry's changing dynamics.Her shift from releasing albums every two years to more frequent releases.Analysis of her blend of abundant content and scarce online presence.0:31:51 - Taylor Swift's Fan-Obsessed Strategy (14 Minutes)Exploration of Swift's marketing strategy focused on fan engagement.Use of subtle clues and inside jokes to create anticipation among fans.Examination of her decision to re-record albums and its impact on fan loyalty.0:46:14 - Taylor Swift's Founder Mentality and Risk (10 Minutes)Examination of Swift's instinct-driven career decisions.Comparison of her strategy to tech giants like Apple and Amazon.Discussion on her music-first philosophy and founder mentality.0:56:10 - Taylor Swift's Resilient and Innovative Career (12 Minutes)Analysis of Swift's ability to adapt and thrive in the streaming age.Examination of her strategic pivots and their impact on her career.Reflection on her focus on passions and connection with superfans.Links There's Nothing Like This - https://www.nothinglikethisbook.com/HBR Summary: https://hbr.org/2025/03/the-strategic-genius-of-taylor-swiftKevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/
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    1 h y 8 m
  • Juliet Rosenfeld on Affairs

    Juliet Rosenfeld on Affairs
    Jun 7 2025
    Why do people have affairs? What lessons can we learn from infidelity?It's estimated that an affair will impact one in five of us, yet it tends to be a taboo subject. So, on this episode, I'm going to break that taboo and explore the hidden world of affairs with psychoanalyst and author Juliet Rosenfeld.Juliet’s book, Affairs: Stories of Love, Lies, Hope and Desire, is an intimate look at why people have affairs, how those relationships shape us, and what they reveal about the unconscious forces at work in our lives.Episode SummaryIn a fascinating discussion, we talk about the stories she gathered for the book, how she approached them ethically, and what she’s learned about the powerful, often destructive, pull of infidelity.I also ask Juliet about her own experience as a psychoanalyst; how she balances her clinical insights with the need to write in a way that’s both honest and protective of the people involved. Juliet explains how she turned the consulting room into a space for exploration, not exposure, and how the stories she’s collected show just how deeply affairs touch the lives of everyone they involve. From the idea of the couple to the unconscious roots of our desires, we unpack some of the most complex questions about relationships and risk. Throughout our conversation, Juliet brings a refreshingly human — and humane — perspective to a topic that’s often shrouded in shame and secrecy. Whether you’ve ever experienced an affair yourself or just want to understand why people cross these lines, this episode offers insights that go far beyond the headlines. Guest Biography Juliet Rosenfeld is an author and a psychoanalyst working in private practice in London. She is particularly interested in the unconscious forces that shape our relationships and behaviours.Juliet’s second book, Affairs: Stories of Love, Lies, Hope and Desire, explores the complex terrain of infidelity through a psychoanalytic lens, blending real stories with her own reflections and insights. She is a member of professional psychotherapy and psychoanalysis associations in the UK and is deeply engaged in thinking about the ethical dimensions of her work. Beyond her practice, Juliet has also been a board member of the UK Council for Psychotherapy (UKCP) and is passionate about making the insights of psychoanalysis accessible to a general audience.AI-Generated Timestamp Summary[00:00:00] Introduction to the episode and Juliet Rosenfeld[00:01:00] Exploring what affairs are really about and how unconscious forces shape them[00:02:00] Juliet’s background as a psychoanalyst and the role of the unconscious[00:04:00] How relationship struggles underpin so many issues Juliet sees in her work[00:05:00] Why Juliet wrote the book and how affairs are inherently risky[00:07:00] The foundational idea of the couple and how it shapes us from birth[00:08:00] Ethical dilemmas of writing about real people’s affairs[00:11:00] Juliet’s approach: interviewing participants who weren’t her patients[00:13:00] Balancing her clinical mindset with the demands of writing[00:16:00] The role of supervision in psychotherapy and its relevance to Juliet’s work[00:18:00] The challenge of anonymising the stories while staying true to them[00:20:00] Juliet’s thoughts on police requests for therapist notes and patient confidentiality[00:22:00] The differences in the regulation of therapists in the UK vs the US[00:26:00] The importance of trust, supervision, and the intense relationship with a supervisor[00:30:00] Why Juliet believes statutory regulation of psychotherapy is important[00:34:00] How affairs spark intense public reactions and fascination[00:37:00] The long-term impact of divorce and affairs on children[00:42:00] How affairs can be a way of finding solutions to deep personal problems[00:45:00] The uniqueness of each affair story and the problem of generalisations[00:47:00] The role of disappointment and the challenges of long-term love[00:49:00] Juliet’s thoughts on how therapy can help couples[00:53:00] Why no one comes to see her at the start of an affair[00:56:00] The emotional investment and secrecy that affairs demand[00:59:00] The final reflections on why Juliet wrote the book and what it revealed to her[01:05:00] Closing remarks and where to find Juliet’s bookLinksJuliet’s website with details of her work and books: https://julietrosenfeld.co.uk/The UK Council for Psychotherapy (UKCP): https://www.psychotherapy.org.uk/
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    1 h y 7 m
  • Dr Chengwei Liu on Luck & Serendipity

    Dr Chengwei Liu on Luck & Serendipity
    Jun 1 2025
    Have you ever wondered how much of your success is down to luck? What if the world is far less fair and predictable than we’d like to think? On this episode, I explore the complex and fascinating role of luck in our lives and decisions with Dr. Chengwei Liu, Associate Professor of Strategy and Behavioural Science at Imperial College London. Chengwei shares how his research challenges our assumptions about skill, effort, and fairness – and why the outcomes we see are often far more random than we’d like to believe. We discuss why many successful strategies and best practices are built on shaky ground, and how our tendency to downplay luck creates illusions of control and reinforces unfair systems. Chengwei explains how beliefs in fairness – like the ‘just world’ hypothesis – shape everything from business cultures to political systems, and how luck and misperceptions of it can create cycles of privilege or disadvantage. Chengwei also shares practical insights on how to become a smart contrarian: someone who can harness the power of randomness and serendipity while avoiding the pitfalls of bias and overconfidence. From the dangers of blindly following the ‘successful’ to the need to look inward and embrace uniqueness, it’s a thought-provoking conversation that will change the way you think about risk, decision-making, and what it really means to get ahead. Guest BiographyDr. Chengwei Liu is an Associate Professor of Strategy and Behavioural Science at Imperial College London. He describes himself as someone fascinated by how luck, randomness, and human biases shape success and failure – both in business and in broader society. Chengwei’s work challenges mainstream management thinking and explores how much of what we attribute to skill is actually the result of random factors. His book, Luck: A Key Idea for Business and Society, examines these dynamics and how we can learn to navigate them. Beyond his academic roles, Chengwei has also worked as a management consultant, drawing on his experience in both research and practice to uncover how to harness luck and uncertainty. AI-Generated Timestamped Summary[00:00:00] Introduction[00:02:00] Chengwei explains his research focus on randomness and variance in firm performance [00:04:00] The overlooked 50% of variance in outcomes: luck and randomness [00:06:00] Defining luck as what lies beyond our control and foresight [00:08:00] The conflict between fairness beliefs and the reality of luck [00:10:00] Luck’s societal implications: why fairness perceptions differ across countries [00:11:00] Skill versus luck – how we confuse the two in our narratives [00:13:00] Why successful people over-attribute their success to skill [00:15:00] Managers vs entrepreneurs: how they differ in acknowledging luck [00:17:00] The challenges of researching an elusive concept like luck [00:18:00] Using mathematical models to understand Black Swan events [00:20:00] Why successful predictions of Black Swan events don’t indicate forecasting skill [00:23:00] The problem with best practices from ‘successful’ firms [00:26:00] Selection bias in business books and the danger of survivor bias [00:29:00] The ‘too good to be true’ heuristic as a guide [00:31:00] Contrarian thinking as a survival strategy for uncertainty [00:33:00] The replication crisis and the problem with social science predictability [00:35:00] Human curiosity: the power of moderate surprises [00:37:00] The difference between luck and serendipity [00:39:00] How to encourage serendipity in our lives [00:41:00] Embracing uniqueness and avoiding conformity [00:44:00] Lessons for the age of AI and human creativity [00:46:00] The dangers of ignoring randomness: when biases become destructive [00:48:00] Exploiting others’ biases for strategic advantage [00:50:00] Why ‘smart contrarian’ thinking is more important than ever [00:53:00] Testing contrarian ideas like a scientist [00:56:00] The limits of trial and error: learning from mistakes [00:58:00] Chengwei’s ongoing research: minority decision-making in venture capital [01:00:00] How passion and variance link to VC investment strategies [01:02:00] Wrapping up with reflections on luck, curiosity, and human creativity LinksDr. Chengwei Liu’s book, Luck: A Key Idea for Business and Society: https://www.routledge.com/Luck-A-Key-Idea-for-Business-and-Society/Liu/p/book/9781138094260? Chengwei Liu’s Imperial College faculty webpage: https://profiles.imperial.ac.uk/c.liu
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    1 h y 4 m
  • Professor Magda Osman on Psychological Harm

    Professor Magda Osman on Psychological Harm
    May 24 2025
    What is psychological harm, and can we really regulate it? Should an AI-companion app be allowed to dump the person who is using it? 📝 Episode Summary On this episode, I’m joined once again by Professor Magda Osman, someone who’s been on the show several times before, who always has something compelling to say.This time, we're talking about psychological harm, a term you’ve probably heard, but which remains vague, slippery, and surprisingly unhelpful when it comes to actually protecting people. Together, we explore what psychological harm really means, why defining it matters, and why regulating it, especially in digital contexts, is so tricky.We draw comparisons to physical harm, ask whether some emotional distress might be necessary, and consider what kinds of harm are moral rather than measurable. The conversation touches on loneliness, AI companions, consent, and even chainsaws!👤 Guest Biography Magda is a Principal Research Associate at the Judge Business School, University of Cambridge, and holds a Professorial position at Leeds Business School, University of Leeds, where she supports policy impact.She describes herself as a psychologist by training, with specific interests in decision-making under risk and uncertainty, folk beliefs in the unconscious, and behavioural change effectiveness.Magda works at the intersection of behavioural science, regulation, and public policy, offering practical insights that challenge assumptions and bring clarity to complex issues. ⏱️ AI-Generated Timestamped Summary[00:00:00] Introduction and framing of psychological harm[00:02:00] The conceptual problems with defining psychological harm[00:05:00] Psychological harm and the precautionary principle in digital regulation[00:08:00] Social context, platform functions, and why generalisations don’t work[00:12:00] The idea of rites of passage and unavoidable suffering[00:15:00] AI companion apps and emotional dependency[00:17:00] Exploitation, data harvesting, and moral transparency[00:22:00] Frustration as normal vs. actual psychological damage[00:26:00] The danger of regulating the trivial and the need for precision[00:29:00] Why causal links are necessary for meaningful intervention[00:33:00] Legal obligations and holding tech companies to account[00:38:00] What users actually care about: privacy, data, trust[00:42:00] Society’s negotiation of what counts as tolerable harm[00:45:00] Why this isn’t an unprecedented problem — and how we’ve faced it before[00:50:00] The risk of bad definitions leading to bad regulation[00:54:00] Two contrasting examples of online services and their impacts[00:57:00] What kind of regulation might we actually need?[00:59:00] The case for rethinking how regulation itself is structured[01:01:00] Where to find Magda’s work and final reflections 🔗 LinksMagda's LinkedIn profile: https://www.linkedin.com/in/magda-osman-11165138/Her website: https://www.magdaosman.com/ Magda’s previous appearances on the show exploring:Behavioural Interventions that fail:https://www.humanriskpodcast.com/dr-magda-osman-on-behavioural/ Unconscious Bias: what is it, and can we train people not to show it?https://www.humanriskpodcast.com/dr-magda-osman-on-unconscious/Compliance, Coercion & Competencehttps://www.humanriskpodcast.com/professor-magda-osman-on-compliance-coercion-competence/ Misinformationhttps://www.humanriskpodcast.com/professor-magda-osman-on-misinformation/ Risk Prioritisationhttps://www.humanriskpodcast.com/professor-magda-osman-on-risk-prioritisation/
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    1 h y 2 m
  • Sarah Ward on Chemistry, Committees & Cooking

    Sarah Ward on Chemistry, Committees & Cooking
    May 18 2025
    What do chemistry, committees and cooking have in common? They’re all things which have formed part of the career of my guest on this episode. She’s Sarah Ward, owner of The Cookery Lab, a unique cookery school that uses a science-led approach to teaching cooking skills. I first met Sarah when we worked together on governance at the Bank of England. She began her carerer as a chemist, before switching — for reasons she explains on the show — to regulation. And now she’s a chef. In a fascinating discussion, I explore with Sarah how her scientific background shapes her approach to teaching cooking, emphasizing that it’s not just about following recipes but about understanding the structure and science behind the food. Sarah shares how a pivotal experience teaching cooking at her son's school reignited her passion and led her to create a unique culinary space that blends chemistry and cookery. Sarah also reflects on her regulatory background, discussing the unexpected parallels between governance and gastronomy. From her time at the Bank of England to her experiences in professional kitchens, she reveals how good governance and good cooking share common themes – structure, discipline, and the ability to adapt under pressure. She also touches on how her teaching methods aim to empower everyday cooks to feel more confident and creative in the kitchen. We round off the conversation by discussing her vision for the Cookery Lab, her thoughts on the art versus science debate in cooking, and how she’s combining her corporate experience with her culinary passion to teach life skills through food. Whether you love to cook or avoid the kitchen at all costs, Sarah’s insights offer valuable lessons for anyone looking to rethink their relationship with food and/or their career. Guest Biography:Sarah describes herself as a chef, educator, and owner of the Cookery Lab – a unique cookery school that uses a science-led approach to teaching cooking skills.Prior to founding the Cookery Lab, Sarah worked in chemistry, financial regulation, and governance at the Bank of England. Her background in chemistry informs her cooking classes, where she helps everyday cooks understand the scientific principles behind recipes, encouraging them to experiment and build confidence in the kitchen. The Cookery Lab is designed to look like a chemistry classroom, complete with lab chairs, beakers, and test tubes, reinforcing Sarah’s mission to demystify cooking through science. The Cookery Lab offers classes for all ages, focusing on life skills, confidence-building, and the joy of cooking, regardless of prior experience. AI-Generated Timestamp Summary[00:00:00] Introduction to Sarah Ward and her career path[00:01:00] From chemistry to regulation to cooking [00:02:30] What is the Cookery Lab?[00:04:00] Why cooking is a life skill everyone should learn [00:05:30] The pivotal moment at her son's school kitchen[00:07:00] Childhood memories of a sandwich shop project[00:10:00] The governance and gastronomy connection[00:12:00] The leap from chemistry to financial regulation [00:14:00] What Solvency II taught her about governance[00:16:00] The importance of reading board minutes [00:20:00] How Sarah applied her regulatory background in the kitchen[00:23:00] Learning leadership lessons from Michelin-starred chefs[00:27:00] Kitchen culture and the art of giving feedback [00:30:00] The challenges of transitioning from corporate to culinary[00:34:00] How science influences her teaching style[00:38:00] Creating a unique learning space at the Cookery Lab[00:42:00] How cooking can be both art and science [00:46:00] Lessons learned from running the Cookery Lab[00:50:00] Final thoughts and where to find Sarah Links:The Cookery Lab: https://www.thecookerylab.com/ Sarah on LinkedIn: https://www.linkedin.com/in/sarah-ward-87406147/ Tech Camp, the business run by Sarah’s husband teaching kids real engineering and programming through custom take-home projects: https://www.techcamp.org.uk/Leith’s culinary school: https://leiths.com/ The research that shows that eating together can increase happiness: https://www.ucl.ac.uk/news/2025/mar/comment-why-sharing-meals-can-make-people-happier-what-evidence-142-countries-shows
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    1 h y 5 m
  • Sarah Aalborg on Secure by Choice

    Sarah Aalborg on Secure by Choice
    May 11 2025
    What do people have to do with cybersecurity? A lot. As with other fields of human risk, it’s people that are typically the root cause of problems in the cybersecurity world. Which is where my guest’s expertise in behavioural design comes into play.

    On this episode, I’m speaking with Sarah Aalborg, a cybersecurity and behavioural design expert who’s on a mission to change how organisations approach IT security.

    Rather than focusing on firewalls and tech solutions, Sarah examines the human behaviours that can undermine even the best-designed security systems.

    Her new book, Secure by Choice, challenges conventional security thinking by exploring how cognitive biases affect security professionals and how to use behavioural design to reshape security culture.

    We discuss the pitfalls of traditional security training – particularly those phishing tests that feel more like traps than training – and how to flip the script by focusing on what we want people to do rather than what we want them to avoid.

    Sarah shares practical strategies for using positive reinforcement, creating engaging training experiences, and making security less about fear and more about action.

    By applying principles of behavioural science and risk-based thinking, Sarah explains how we can bridge the gap between security policies and everyday human behaviour.

    Guest Biography
    Sarah Aalborg is a cybersecurity expert and behavioural design advocate, focusing on how cognitive biases impact IT security professionals and their decision-making processes.

    She is the author of Secure by Choice, a book that challenges conventional approaches to cybersecurity training by applying principles of behavioural science to security culture.

    With a background in IT security spanning over two decades, Sarah speaks at major security events and consults with organisations on how to create more effective, engaging, and human-centric security programs.

    AI-Generated Timestamped Summary
    [00:00:00] Introduction

    [00:01:00] Meet Sarah Aalborg – Why she wrote Secure by Choice and her journey into behavioural design.

    [00:03:00] The '20-centimetre above the keyboard' exercise – How human inaction impacts tech security.

    [00:05:00] Why phishing tests feel like entrapment – and how to flip the script.

    [00:08:00] Turning phishing tests into positive reinforcement opportunities.

    [00:10:00] How a simple 'Report Suspicious Email' button can change behaviours.

    [00:12:00] The problem with fear-based messaging in cybersecurity.

    [00:14:00] Why telling people what NOT to do isn’t effective.

    [00:15:00] Sarah’s four-step framework for creating risk-aware security cultures.

    [00:17:00] Why most security training is designed to address the wrong problem.

    [00:20:00] The McDonald's kiosk example – What we can learn from other industries.

    [00:25:00] The importance of actionable examples in security training.

    [00:30:00] The generative AI paradox – When tech meets human bias.

    [00:35:00] Why AI is the ultimate behavioural science challenge.

    [00:40:00] The 'Operating System' analogy – Why the human brain is still running Stone Age software.

    [00:50:00] Why cyber professionals need to look outside their own industry for inspiration.

    [00:55:00] The role of curiosity and exploration in designing effective security programs.

    Links:Sarah’s website: https://securebychoice.com/
    Sarah on LinkedIn: https://www.linkedin.com/in/sarah-aalborg-bb348a1/
    Secure by Choice:https://securityblendbooks.com/products/secure-by-choice?
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    1 h y 4 m