The Idea Climbing Podcast Podcast Por Mark J. Carter arte de portada

The Idea Climbing Podcast

The Idea Climbing Podcast

De: Mark J. Carter
Escúchala gratis

If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Write Copy That Positions You as a Thought Leader with Kristen Sweeney

    How to Write Copy That Positions You as a Thought Leader with Kristen Sweeney
    Dec 16 2025
    Today we’re discussing how to write copy that positions you as a thought leader. There are subtle nuances that separate the average copy from the excellent copy. I discuss strategies to become an excellent copy write and therefore an excellent thought leader with my guest, Kristen Sweeney. Kristen is a content strategist who has helped over 100 organizations communicate more clearly, especially when the subject matter is complex or highly technical. She’s the founder of Every Little Word, a boutique content and communications agency that believes great ideas—and the people who power them—deserve a bigger voice. Her team builds expert-led content programs in industries like life sciences, higher education, and B2B services. Getting Started with Copy Writing Kristen did not come up as a professionally trained marketer, but she considers herself as someone who’s always been a writer. And for many years, freelance writing was one of her many side jobs that she worked while she was an actor in New York City and while she was a yoga teacher in New York City and Boston. Over the course of those years, freelance writing, she started to learn more and more about marketing. What happened for her was that classic situation where you hand over something to a client and then you see that the website copy never got launched or the asset was never created or they’re not using something. Something fell short somewhere. She started to ask questions such as what does it take to actually put these ideas and this information out into the world in a way that’s going to make impact? That led her to learning more about the disciplines of marketing and communications. In 2019, her first daughter was born. Long story short, like for so many people, that was a pivot point that changed everything. She started taking her writing and content work seriously and the rest is history. It’s certainly been a range of ups and downs, but she’s been running her business and team for over five years with over 15 years of experience in the copy writing field in general. The Origin of Great Copy Writing Kristen believes it starts with good ideas. Her company’s mission is to share great ideas with the world. The way they do that is through their approach to creating content and copy. To her, it’s all about the thinking that goes into the perspectives and the opinions and the ideas that people and companies can share. It should be something of substance. She believes content for a lot of people and companies has become more like “containers”. It’s a container to try to get somebody to click through. It’s a container to try to get someone to stay on the page longer. It’s a container to be able to track them, cookie them and start tracking them. Kristin’s of the mindset that the great ideas and the substance, the content of content is what we’re really after. Some Characteristics of a Great Idea That’s Worthy of Creating Content Around Kristen has a whole big piece on her company website about thought leadership. Great ideas in general tend to come from a place of someone who’s taken the time to really develop a unique perspective. That most often comes from their life experiences. It can come from their belief systems and their values. It can come from understanding their space or their industry and taking the time to think deeply about it. In general, Kristen believes it also comes from a high degree of caring. Her team has had situations in the past where they’ve tried to partner with someone as a thought leader. What happened was they were there to do their job day in and day out and they weren’t really invested in sharing their knowledge publicly. It takes a lot to be that kind of collaborator and that’s why that caring piece is really important When it comes to writing copy to be a thought leader, where does that process start? Kristen likes to think of a thought leader as someone who leads with their thoughts. That might sound obvious, but what she means by that is a lot of people define thought leadership by the external markers such as they have a huge following. The ideas come first. You could be a thought leader alone in your room all day long. The problem is you need to have the right platform to share those ideas and spread them and help them grow and get your message out there. When we think about thought leadership, again, the kernel of it is making sure that you are developing and forming your own perspectives and opinions. And then ultimately that you’re finding the right messages that align with whoever it is you are trying to reach. Many companies, when they think about thought leadership, they’re trying to reach customers. Other times you’re trying to reach peers. Think about folks who sell to their peers, such as a marketer who sells their courses to other marketers. They want to be seen as a thought leader among their peers who also happen to be their customers. Know ...
    Más Menos
    22 m
  • How to Manifest Great Things in Your Life with Francois Lupien

    How to Manifest Great Things in Your Life with Francois Lupien
    Nov 12 2025
    If you want great things to happen in your life you have the opportunity and power to manifest them. You just need the right strategies. I discuss some of them in this episode with my guest, Francois Lupien. Francois Lupien is a dynamic executive coach, mentor and speaker whose experience includes successfully working with Tony Robbins, Stephen Covey (7 Habits of Highly Effective People) and as a consultant with Bob Proctor (Movie: The Secret). Achieving excellence in everything he puts his mind to, Francois has been a Tae Kwon Do Gold Medal Canadian champion, a Top Real Estate agent for 11 years with Remax, and a serial entrepreneur with multiple successful 6-figure businesses. Francois is here to serve and help you thrive! The Beginnings of Manifestation for Francois Manifesting greatness started with when Francois was six years old. His mom had, when she was young, roller skates, not roller blades, four wheels, two in the front, two in the back. It was an adjustable thing. And she decided to put them on little cowboy boots of for Francois. She told him to go for it. Well, he tried this thing and he fell and it hurt like crazy. He came back home and was not happy. Francois’ mom looked at him and asked “What's the matter?” He told her it hurts, and he didn’t want to try skating any more. She goes, hmm, come with me. Francois remembers, as if it was yesterday, his mom having an adjustment key. She took those roller skates, put them on her feet, And started demonstrating how she would roller skate on the street with Francois sitting on the sidewalk. Then she came back to him and she knelt in front of him. She said with a smile “You can do anything you want in life if you really want it. Are you ready?” He said “Yes”. And then as he started skating, she said, “You got this.” Then she went back into the house as Francois skated all around. She unknowingly created a manifesting monster. A week later Francois attached a rope to one of his friend's bikes and he was water skiing down the street, so to speak, with his roller skates. From then, it's just been on and on with his self-belief journey. His mom always told him “Whatever you want in life, you go for it, you can make it happen.” How can greatness be created? Francois would say by someone believing in you first, then, as a result of that, you end up believing in yourself. How to Find That Someone to Believe in You Francois was blessed that it was his family that believed in him first. Yet for anybody else, search, dig, knock on as many proverbial doors and ask for help. A wise man once said “Knock and it shall be opened and ask and it shall be answered”. You just need to ask and the good news is there's so many people in this world right now that you can easily get access to. Once you find someone try to get an understanding of what that person is doing that you want to do. And yes, many people may “look good on paper” and yet they don't deliver. Be sure to do your due diligence but don’t be afraid to talk to more people. Francois has a belief that everybody is good in some way, even if it’s deep down. The quote “Be kind always” applies here. If you encounter someone having a bad day or they're not feeling well, yes, there's something broken inside of them for now. So don't be the one that kicks them while they’re down. Be the one that uplifts other people. And as you do that, one of Francois’ great mentors, Bob Proctor always said, leave everyone with the impression of increase. Make everybody feel better after they met with you than before they met you. So, in a nutshell, you must look for it. You need to find out what type of person they are. You must be able to figure out who's who, what's what, and dig, ask deep questions. And if there's an opportunity for a connection, well, go for it! The important thing is to remember you can't do it alone. You and I cannot do it alone. That's for sure. We need others. Francois always says,
    Más Menos
    28 m
  • Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché

    Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché
    Nov 5 2025
    Effective storytelling is an essential component to successful sales results. In this episode I dive into the components of “story selling” from the stage with my guest, Sylvain “Sly” Haché. Sly is an ex-chronic stutterer who has created a new public speaking system that turns regular people into ‘‘naturals’‘—without scripts, stress or memorization. Clients include international keynote speakers, TV hosts and national trainers. His methods have helped people from 18 to 81 years old get over stage fright and his systems have replaced yearly incomes with 20-minute talks and produced multiple 6-figure days from the stage. The Beginning of Sly’s Story Selling Journey Everybody knows you must tell stories if you want to sell something, especially from the stage. Sly’s first experiences on stage weren’t the best to say the least. One time he had a panic attack on stage and because of that panic attack he made no sales. And at the time he was still a part-time stutterer. Picture this. He started out as a chronic stutterer, meaning he was somebody that couldn’t easily form cohesive sentences. On top of that Sly was starting to learn English. He went from being a chronic stutterer in French (his native tongue) to now teaching international keynote speakers, TV hosts, and national trainers while speaking English. Getting Into Story Selling from the Stage The story selling part comes from the fact that if you don't have the proper conversational frame straight from the beginning of when you open your mouth on stage, it's nearly impossible to get people to take the action you want them to take by the end of your presentation. The only reason people do something is because they feel like doing it. The reason they don't do something is because they don't feel like doing it. So, the question becomes, how can you make people feel like doing the thing you want them to do? And how can you get them to do it when you ask them to do it so that your conversion rates go up, your buy-in goes up, and your sales go up? One of the best ways is to be a professionally trained conversational hypnotist. But it takes a long time and it's a difficult process. How do you get similar results without being a professionally trained conversational hypnotist so that you can do it without scripts, without stress and without memorization? The best way is to tell stories. So, when people hear that, they think, well, that’s easy enough. I just have to tell a story. So let me tell the story about how I discovered whatever the solution is to my audiences problems. And they start telling stories that, frankly, their audiences don't care about. You can't be making up stories just to say what you want the audience to hear, because otherwise it's inauthentic. How do you tell your story in a way that people care about your story? And so it makes them take the action that want them to so that they end up doing what you want them to do? Buy, vote, click, download, swipe, stop polluting the ocean, whatever you want them to do by the end of your story. With any story you're telling, you need to be mindful of this: What the purpose of each part of your story is so that you can chunk your information based on when the audience is ready to move on to the next section of taking some kind of action. Where Do Stories Start? You start to build stories by meeting your audience where they are. It might sound simple, but you can't know where they are before you actually know for sure. If you don't know where they are, you must ask them. When Sly is story selling he shares stories about him this system to have six figure days selling from the stage. He gets his audience to ask themselves “How do I have a six figure days” What he doesn’t do is immediately “go in for the kill” by just saying “Do you want to work with me? here's what you have to do. Let's do it. You ready?” That doesn't work. Then you need to know what their pain points are.
    Más Menos
    34 m
Todavía no hay opiniones