The Idea Climbing Podcast Podcast Por Mark J. Carter arte de portada

The Idea Climbing Podcast

The Idea Climbing Podcast

De: Mark J. Carter
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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why You Should (or Shouldn’t) Start a Podcast with Jeff Dauler

    Why You Should (or Shouldn’t) Start a Podcast with Jeff Dauler
    Apr 15 2026
    Is podcasting a good fit for you? It’s not for everybody. I discuss when, why, and how you should start a podcast with my guest, Jeff Dauler. Jeff spent 25 years building top-rated morning radio shows before turning that same audience instinct toward a different medium. Today he co-leads tentwentytwo, a boutique podcast strategy firm that helps executives and brands turn ideas into shows that actually move business forward. He’s here to talk about what makes a podcast worthwhile, the mistakes 90% of podcasters make, and how to build something that actually grows your business. We dive into topics including: Reasons NOT to start a podcast. The number of episodes you should expect to create when you start a podcast and why.How to create your ideal listener profile.The three questions Jeff asks all his potential clients to decide if a podcast is worth creating.What the structure of a successful podcast show looks like.What you need to say in the first sixty seconds of your podcast.What NOT to do during each of your podcast episodes.How to stay motivated to continue creating podcast episodes after your first few.How to create additional marketing and branding content from each of your podcast episodes.The one thing, above all else, that you need to do if you’re going to start a podcast. …and other golden nuggets of advice! Jeff’s Podcasting Story Jeff started his first podcast in 2016 and started doing podcasting full-time in 2019 when he was asked to leave the radio industry. He’s not bragging about getting fired. If you’ve worked in radio for 25 years and you’ve only gotten fired once, that’s a good track record. Jeff had a 25-year radio career, working a morning radio, working in a lot of different cities as an executive producer of a morning show and the co-host of another morning show and finally as a host of a morning show. When Jeff got fired in 2019 he had a severance package. He had some money coming to him. He didn’t have to rush out and find another radio job. Jeff decided to sleep past 4:30 AM for the first time in his adult life and start a podcast business. The business took off and Jeff never looked back. A couple years after starting the business Jeff’s wife left her full-time job to run the podcast business with him. Her background is also in entertainment. She worked in music and live television. Together they make a pretty interesting and unique team for podcasting. Why Do Most People Want to Have a Podcast? Surprisingly Jeff doesn’t hear “I need a podcast because everybody has one” that often. But when somebody comes and says “I need a podcast” they rarely have a reason why they need a podcast in terms of goals, objectives or outcomes. They just feel that they need a podcast because somebody told them they needed one or their com competition all has one. Sometimes they even know they’ve needed one for a while to help establish their brand and get their message out there. But most of the time they don’t know what measurable outcomes they want to achieve. That’s what Jeff’s company does. They help them define their strategy and determine what the goal of the podcast should be. Getting Started in the Podcasting World The first question Jeff asks every client is the same. “What do you want your podcast to do?” Most people candidly don’t know, they don’t realize everything that a podcast is capable of, so they don’t know how to answer that. Many people don’t realize that there’s a lot of work that goes into creating and maintaining a podcast. Too many people just start a podcast to create the content without ever thinking about what they want the outcome or the end result to be. First, you have a clear goal and a clear objective for your show. The first question Jeff asks anybody is, “What does your podcast need to do for it to look like a success?” And then he reminds them that people like Mel Robbins, Joe Rogan and Dax Shepherd, and all of those shows, they exist to get as many listeners as possible because they make their money from advertisers. That’s why they release an episode every week or twice a week because they need a ton of listeners to get enough advertisers to be profitable. For 99% of the people that Jeff talks to, that is absolutely not necessary. What You DO Need to Get From a Podcast Endeavor Instead, what you DO need is six episodes or twelve episodes of really strategic content that is going to deliver a specific outcome. For example, networking or getting new clients. Jeff has to help most of his clients identify exactly what outcome they need to achieve to justify the existence of the podcast. Jeff says for nine out of ten people, it’s money related. They need more clients. They want to sell more books. They want to book more keynote speaking engagements. They usually discover that you don’t have to do what Dax Shepherd, Mel Robbins and Joe Rogan are doing. You don’t have to constantly put out ...
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    28 m
  • How to Get Seen, Be Trusted, and Get Paid for What You Know with Christine Blosdale

    How to Get Seen, Be Trusted, and Get Paid for What You Know with Christine Blosdale
    Apr 8 2026
    If you want to grow as a successful thought leader, people need to see and trust you if you want to become profitable. I discuss how to move along that spectrum with my guest, Christine Blosdale. Christine is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know. She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth. We dive into topics including: The origin of imposter syndrome and how it creeps into your life.How to get over imposter syndrome.Examples of the negative stories you tell yourself and how to overcome them.What you need to do to start “being seen”Why if you’re not seen and heard, you’re not hired.How to pick the right kind of content to create to get yourself seen.Why owning your authentic personality your key to success and how to own it.How to craft your “signature story”.How to successfully go from being seen to being trusted.Strategies to author and promote your own book.The importance of taking things in small steps.Tips for successful first-time client meetings.How to gain the trust of potential clients.The biggest marketing mistake thought leaders make and how to avoid it.How to move from being trusted to getting paid without being pushy about it.How to “magnetize” yourself and bring the right people into your world.Examples of how to shift the energy that you’re giving off.The one thing, above all else, that you need to do to be seen, trusted and paid. …and other golden nuggets of advice! Christine’s Journey Christine has had many, many years of entrepreneurship experience and coaching experience with her clients from all around the world. She has found that there is a particular way of expanding your expert authority so that people get to see you, get to hear you, and ultimately get to trust you, which is the most important thing if you’re an entrepreneur. Christine has been working on that formula for several decades. A while back she worked in a major radio station in Los Angeles. She was a host and a producer, so she got to know what people want. Christine raised a lot of money online, about 1.5 million a year, for a nonprofit radio station. It’s about knowing what people want and what they need and then delivering it to them is something that Christine has homed in over the years. When she worked for America Online it was during the days when there was no TikTok, there was no YouTube, there was none of that. It was just pure communication through written columns and other written content. Christine has honed her skills over the years and she’s happy to be here to tell my wonderful listeners and viewers what we can do to expand our expert authority. Dealing with and Working Through “Imposter Syndrome” When Christine works with clients, they address the “Imposter Syndrome” issue right away. A lot of people experience imposter syndrome and it affects some people more than others. For some people it’s with them all the time in everything they do. For others, they’re fine until they’re asked to stretch themselves. In other words, to do something that they haven’t done before, or do something that’s a little scary and out of their comfort zone. Maybe it’s being asked to speak in front of a crowd. If that person has never done that before, imposter syndrome can creep up. What that is, is basically a fear of being found out of not being an expert. It’s a fear of what other people are going think about you and what people will say about you. Who Faces Imposter Syndrome the Most? It’s a comparison mindset that comes with questions like “Who am I to be speaking to these people? There must be people that are better experts in this field or more credible in this field.” Here’s the thing: It mostly happens to overachievers. For example it happens to therapists who have years and years of study and all the certifications and the qualifications and the experience BUT they’re stepping into a new realm like speaking. Overachievers tend to suffer from imposter syndrome more than your average person who’s just going through life trying new things all the time. Imposter syndrome can really stop people in their tracks. It’s a shame because a lot of people who can be helped by you, who can be impacted by your coaching, by your consulting and such, they don’t get that help if you allow the imposter syndrome to hold you back. Christine tries to get rid of that right away with her clients. There’s a couple ways that she goes about that. We’ll get to that in a minute. For now let’s ask and answer… Why Does Imposter Syndrome Affect Over Achievers More Than Others? It’s because the overachiever actually has more to lose, or they think that they have more to lose. It’s because whatever it is that they approach in life, they ...
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    28 m
  • How to Design Your Ideal Life by Creating Fulfillment and Impact with Mo Salami

    How to Design Your Ideal Life by Creating Fulfillment and Impact with Mo Salami
    Mar 25 2026
    Designing and living your ideal life is possible IF you have the right strategies. A big part of that is creating fulfillment in your own life while positively impacting the world around you. In this episode I discuss how to do just that with my guest, Mo Salami. Mo is a High-Performance Coach and International Keynote Speaker. He speaks multiple languages, fluent in English, French, Spanish and Brazilian Portuguese. Mo is a former Senior Mentor for World Class Peak Performance Guru Tony Robbins. Whilst part of his California-based team, Mo generated tens of millions of dollars in sales for Tony Robbins’ events worldwide. Mo has done over 20,000 hours of 1:1 consulting; including consulting with over 8,000 business owners doing a million dollars a year in revenue or more. We dive into topics including: The three-prong approach of designing your ideal life.How to move towards the result that you want even before you see the result you want.How to know what opportunities to take advantage of and what to say no to.How to train today for who you will become tomorrow.How to blend fulfillment and financial success.When the tough times hit how to keep on keepin’ on mentally and otherwise.The “Three R’s” to reset your mindset.The 60-second, three-part strategy to get into a high-performance zone.The one thing, above all else, that you need to do to design your ideal life. …and other golden nuggets of advice! Mo’s Origin Story Mo came from a whole other world. The turning point for Mo came from seeing a sign and before we get to the sign, he’ll give this some context. Mo is from a family where having a degree is just the holy grail, if you will, of success and preferably a degree in the sciences. Mo got his first degree when he was 20 years old; he completed a whole college degree. The first one. That was the only definition of success he had at that point. Looking back he realizes how naive he was. He ended up getting three degrees and started his career in the medical field. He bought a nice house in a nice neighborhood, got a nice car, all that great stuff. The challenge was his nice six figure salary came with 16 hour work days. Mo had no free time, no “me time”, and that was his life. But luckily he was successful. When he got to the end of each year his year was just a blur of 16-hour shifts. Mo was a bit confused and unsure of his life choices because success didn’t feel like he thought it would. Then one day he was in a bookstore in Central London and saw a sign and the sign said “How to be Successful”. It turns out the sign was an ad for a book called “The Success Principles by Jack Canfield”. Mo grabbed hold of the book and started reading it right then and there. With time, a very short amount of time, he read every single book listed in the back of the “The Success Principles”. A Fork in the Road The fork in the road Mo encountered was, does he stick to his path of apparent success that he was already on? Or does he pursue this new definition of success that he had just discovered? Mo chose the latter. He traveled to Europe, USA, Canada, Asia, wherever, to learn from the best success teachers he could find. Whatever the cost, whatever the distance, he decided he was going to be there. Very soon he got a measure of expertise in online business, sales and marketing, personal development, and public speaking. He even went to work for Tony Robbins for eight years as a Senior Mentor. In that role he helped a lot of very high achievers and aspiring high achievers to get to that very next level as well. Mo’s role as a Senior Mentor was also a sales role. Because of that he had the opportunity to put all the learning he had about sales into practice. One of the highlights was making a million dollars in sales in a 90-day period. That meant he had thousands of opportunities to help people get to the next level. What he discovered was apparent success is when somebody else decides what success means for you; whereas actual success is success that you decide on your own terms. It’s just as simple as that. What he does today is help people get to their own purpose driven success. Mo calls it “Lifestyle Design”. You can also call it your own purpose-driven success. That’s for your own impact on the world and your own fulfillment as you define it. Using that to impact the world through your online business. Fulfillment being personal development, coaching, and using those to get to design the exact lifestyle that you want. The Pivot That Made All The Difference Mo says the pivot was instantaneous there. He didn’t even think about it. It was just an instantaneous pivot and, and what had helped him was, or, or should I say the, well, the pivot was instant. It was literally that sign. Mo discovered this whole other world that he knew nothing about. That pivot was instant. He looked at the front of the book (The Success Principles by Jack Canfield). He had a look at...
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    29 m
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