The Idea Climbing Podcast

De: Mark J. Carter
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  • Resumen

  • Interviews with entrepreneurs and thought leaders about bringing your big ideas to life through marketing, mentoring and more!
    © 2019 Mark J. Carter & ONE80
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Episodios
  • How Entrepreneurs Can Be Their Own Media Company with Gresham Harkless Jr.

    How Entrepreneurs Can Be Their Own Media Company with Gresham Harkless Jr.
    Jul 30 2024
    Entrepreneurs can be their own media company if they have the right strategies. I discuss how to do that in this episode with my guest, Gresham “Gresh” W. Harkless Jr. Gresh is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. When Gresh was younger we didn’t have the tools that we have today that can connect us to the rest of the world instantaneously. As a child he would write a newsletter about things that were going on in his family and they would send care packages to his dad (who was in the military) every month. In those care packages were Gresh’s newsletters. He also sold subscriptions to people close to the family. Fast forward to adulthood; Gresh founded a digital marketing company. A lot of their philosophy is around building things to help solve problems just like he was when he was his 10-year-old self. Discovering Who You Are Gresh believes that a lot of time there’s a lot of noise in our lives, and that happens at different times and different stages. Usually, when you’re a kid, you have a little more leeway to do whatever you’re interested in. Many people don’t have expectations that they have to be a doctor or lawyer, or you should be doing this, or you should be doing that. If you look back at seeds that were planted when you were a kid, you will discover what really lights you up and what you really want to be in the world. That’s what happened with Gresh. Media Strategy Questions There are three questions you need to ask and answer to start a successful media strategy. Who are the people that you’re trying to target? You need to paint a picture from an avatar perspective. You want to understand their problems so you can provide solutions to their problems. What resources will you need? These are most often money and time; you need to know where to get them. What does success look like for you? A clear definition of success will help you get there quicker. In this episode we also discuss: Gresh’s definition of media. Why it’s important to have a clear target market and how to define one. The correlation between target markets and the resources you’ll need to reach them. How to compile the right ingredients for a successful media strategy. How to create and execute your next media strategy. How to start a podcast that best suits your “zone of genius”. Why your definition of success will change over time and how to keep up with the changes. Why answering “Why” should connect you to a greater purpose. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals. Click here for more outstanding interviews with entrepreneurs and thought leaders!
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    25 m
  • Gitomer’s Golden Rules of Sales (Part II) with Jeffrey Gitomer

    Gitomer’s Golden Rules of Sales (Part II) with Jeffrey Gitomer
    Jul 16 2024
    I’m excited to have the King of Sales, Jeffrey Gitomer, as my guest again for part two of this interview. We’re discussing some of his golden nuggets of sales advice from 20+ years of experience. Jeffrey’s books have appeared on major bestseller lists more than 500 times and have sold millions of copies Worldwide. Jeffrey has also delivered over 2,500 speeches worldwide. He was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned designation. Successful Sales Presentations When it comes to sales presentations you need to approach them the right way. Jeffrey makes the clear distinction that you need to come in with an idea, not a pitch, especially if you’re selling a service. When it comes time to have the sales conversation, he shares how to eliminate your competition. You need to say something like: “Mr. Jones, the last time you hired a consultant, tell me about the ideas they brought in. Tell me about the things that sparked you to hire them” and listen closely to the response. Continue with: “I have a couple of ideas today that I’ve brought with me. All I’m asking is if you like them, you run with them, fair enough?” That could be enough to close the sale. Let’s use training for another example. Usually, it’s a guy in a classroom setting, pontificating about a few ideas that he thinks you need to be aware of. But Jeffrey’s approach and conversation is entirely different. He tells his prospect “If you want your people trained, we’re going to call your top ten customers and set something up. We’re going to hire three new people and have them work one day at each of the top ten customers for free. At the end of two weeks, you’re going to know why the customer bought, how they use what you sell, and some ideas about what you can take to another customer because you’re going to know why the previous customers bought from you.” He then continues with: “Your salespeople are going to walk into the next prospects’ offices and say, ‘Would you like to know why the last ten people bought from us?’ and they’re going to make the sale because of their unique approach.” That’s sales strategy gold right there! In this episode we continue our discussion about topics such as: What’s wrong with most marketing campaigns and how to fix those problems. The difference between outcomes and results and why outcomes are better to present. Some critical questions you need to ask decision makers to get them to buy your services. The two things that make a “good idea” to present to potential clients. What are you doing together with people that you can relate to so that you can have experiences to share? How to eliminate your sales slide deck and replace it with shared experiences and shared values. Why traditional “discovery calls” are a waste of your time and your prospect’s time. What first time calls should look like and who they should be with. Why picking up the phone and calling a prospect for the first-time trumps email and social media. How to understand why people buy instead of trying traditional sales tactics. Why finding shared values is better than getting “rapport”. How to be perceived as a person of value, not just another salesperson. The line you should open with during first time meetings. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Jeffrey Gitomer is the author of the New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of connections, and The Little Gold Book of YES! Attitude. Jeffrey’s books have appeared on major bestseller lists more than 500 times and have sold millions of c...
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    27 m
  • Gitomer’s Golden Rules of Sales (Part I) with Jeffrey Gitomer

    Gitomer’s Golden Rules of Sales (Part I) with Jeffrey Gitomer
    Jun 26 2024
    I’m excited to have the King of Sales, Jeffrey Gitomer, as my guest for my 100th episode. We’re discussing some of his golden nuggets of sales advice from his 20+ years of experience. Jeffrey’s books have appeared on major bestseller lists more than 500 times and have sold millions of copies Worldwide. Jeffrey has also delivered over 2,500 speeches worldwide. He was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned designation. It's Not about "Pain Points" First, we dive into a common fallacy: Sales is about finding your potential clients’ pain points. When it comes to finding pain points, Jeffrey says his response is “It’s none of your business.” His pain is none of your business. If your prospect tells you their pain, it’s because they’re volunteering it. If you ask them for their pain, it’s none of your business. In sales, people say, “It’s all about the pain points” and Jeffrey says they’re all wrong. Jeffrey does just the opposite, he’s going to start with the pleasure. He’d rather find out where they went to college, where they went on their last vacation and so on. Jeffrey wants to discover things that he may have in common with them because he doesn’t have their pain in common. He’s going to go beyond pain and then he’s going to go beyond pleasure and find shared values. It's all about Shared Values If you can find those shared values, you can create a deeper, more meaningful relationship with your prospect. It’s about finding a shared value, not starting with a shared value. You don’t know what the shared value is until you start to talk about it; but you’re not going to discover it if you’re trying to find out what’s wrong with the person you’re talking to. You need to ask better questions. In this episode Jeffrey shares how to do that and we also discuss: Why salespeople need to understand where they get their opinions from. What makes a good (and bad) sales manager. Why you need to understand that sales isn’t about selling and what it’s really Why “normal conversation” wins over “sales conversation” every time. How to start a sales conversation with humor to drive the conversation forward. How to present yourself as a relatable person to close the deal. How to know when to stop selling and start closing. The best question to ask a decision maker as soon as you walk in the door. More questions to ask to close the deal faster. Nuggets of wisdom such as “sales are not made by telling, they’re made by asking” …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Jeffrey Gitomer is the author of the New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have appeared on major bestseller lists more than 500 times and have sold millions of copies Worldwide. Jeffrey gives public and customized corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer service and customer loyalty, and personal development. Jeffrey has delivered over 2,500 personalized and customized speeches worldwide. His "Insiders Club" and "Sales Mastery Program" have become the go-to place for sales content, coaching and community. They contain Jeffrey's practical sales information, strategies, and ideas that start with a skills-based assessment and real-world lessons. Ongoing sales motivation and reinforcement to help salespeople learn more to earn more. In August 2008, Jeffrey was inducted into the National Speakers Association's Speaker Hall of Fame.
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    23 m
Liderazgo Marketing Economía
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