Summary

In this episode, Natty and Chestin discuss the importance of nurturing sequences after running ads. They emphasize the need for follow-up to increase success and conversion rates. They explain the difference between demand fulfillment and demand generation ads and how to approach each. They also highlight the significance of speed to lead and the importance of building trust and providing value in nurturing sequences. They stress the need for a system and processes to maximize the value of leads generated from ads. The conversation discusses the importance of creating a nurturing sequence in Facebook ads to convert leads into patients. The key is to start with the end objective in mind and work backwards to create a low-cost entry point that allows potential patients to experience the results they can get. The conversation also emphasizes the need to slow down and design the campaign and follow-up sequence before launching it. It's important to provide value, demonstrate trustworthiness, and serve the needs of potential patients. Trust is low in today's society, so it's crucial to go above and beyond to build trust and show that you can be a trusted guide for patients.

Keywords

nurturing sequences, running ads, follow-up, demand fulfillment, demand generation, speed to lead, building trust, providing value, system and processes, nurturing sequence, Facebook ads, low-cost entry point, results, campaign design, follow-up sequence, value, trust, serve, guide

Takeaways

• Nurturing sequences are crucial for increasing success and conversion rates after running ads.
• Demand fulfillment ads (Google) require a more direct and proactive approach, while demand generation ads (Facebook) require stopping users from their social interaction and presenting an interesting message.
• Speed to lead is critical in nurturing sequences for Facebook ads.
• Building trust and providing value are key in nurturing sequences to maximize the value of leads.
• Having a system and processes in place is essential for successful ad campaigns. Start with the end objective in mind and work backwards to create a low-cost entry point for potential patients.
• Design the campaign and follow-up sequence before launching it to ensure efficiency and effectiveness.
• Provide value, demonstrate trustworthiness, and serve the needs of potential patients to build trust.
• Go above and beyond to show that you can be a trusted guide for patients.