🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

If I had a nickel for every time someone said something to the effect of: why isn't my lead magnet converting?! *Shakes fist angrily at the sky*

Well, there might be a lot of reasons! And to get clear on what that exact reason (or two or five) might be, there are some questions to ask... so let's get to them!

What’s inside this episode:

• How numbers help you identify where your bottleneck or drop off point might be
• How many people I'd want to see have opted in before starting to "fix" things
• What conversion rates are low-but-okay, average, above average, and absolute unicorn numbers
• Understanding how outrageous marketing claims have skewed our expectations and perception of what's "normal"
• The reality of unicorn buyers, aka the people who opt in and immediately make a purchase
• The thing to do after someone opts in – and if you're not doing this, it will absolutely reduce your conversion rate

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and because of that, I wanted to incorporate them into my upcoming launch.

In this episode, we're going to dig into my EXACT strategy for running ads for a brand new program launch – so that if you were to want to do the same, this can offer you some guidelines!

What’s inside this episode:

• How I plan to spend $5 per day per ad to generate a warm audience to retarget (targeting $500 total ad spend)
• How messaging affects your ads and what I'm looking at to get a sense of my messaging's efficacy
• Why I'm deleting ~700 people from my email list and how that's impacting my messaging / ads strategy
• My #1 rule around ads and spending money on ads
• The difference between lead generation vs visibility vs retargeting campaigns (and which I'm doing and why)
• The exact metrics I'm going to track with my ads to decide to stop them or scale them

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

"I'm getting booked to speak, but I'm not really sure if it's doing anything for my business..." -Said most business owners I've spoken with in the last few months. You, too? Let's go through the two primary reasons speaking might not be moving the needle in the way you'd hope for your business.

What’s inside this episode:

• The benefit of speaking to smaller audiences and when you might CHOOSE to speak to smaller audience
• Things to look out for when choosing podcasts or stages to pitch
• Why the relationship the event or podcast host has built matters (a LOT) for the outcomes of your speaking experiences
• Why you want to build a talk around your Authority Acquisition System (and the 3 things that's comprised of)
• The benefit of giving the same talk and/or talking points over and over again vs changing them up to customize it to the audience
• How gathering internal vs external is extremely helpful to make your talks better over time
• How to start to become known for your thought leadership

Resource mentioned where you can look up podcast ranking: listennotes.com

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be costing you leads and sales when you're someone who has a lot of expertise and experience as a coach.

What’s inside this episode:

• The way I'm able to get comments that I'm basically in someone's head (that you can probably do, too)
• How and when to use audience feedback or surveys
• The Henry Ford quote that demonstrates why you as the expert should be setting the tone for what you sell
• Why I (almost) never recommend putting feelings in messaging documents (overwhelm, fear, etc)
• The difference between a dynamic vs a fixed offer and why The difference between a dynamic vs a fixed offer and why you always want to present a customized “dynamic” offer on a sales call
• How creating lightbulb moments and perspective shifts are some of the most powerful things you can do for lead generation and sales

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

Surprise! I'm on a mission to land a TEDx talk – and I'm just brazen enough to claim it before I've even started applying, much less gotten a yes *insert wild laughter here*

In an effort to share my journey for my own accountability, but also in hopes of sharing some insight for others who may be looking to land their own TEDx talk, I'm creating a series on my own journey to pitching and – fingers crossed – landing my own TEDx talk. In the first episode, we'll go through the very first steps of what I'm doing to snag my spot on the big red dot!

What’s inside this episode:

• What comes first: getting a "yes." or writing the speech?
• The list I created to be able to better articulate what my "idea worth spreading" actually is
• The basic ins and outs of each independently organized TEDx event that can make your application process vary from event to event
• The difference between understanding the concept you want to share and knowing your "idea worth spreading"

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

If you're like most people I work with, you're a big hearted person who wants to deliver a lot of value for people. But... how much value is TOO much value if you want to make sales? Or is there such a thing? That's what we're diving into today!

What’s inside this episode:

• Answering the question: are value and information the same thing?
• How experience contributes to value
• The difference between education and marketing, and what happens when the lines get blurred between the two
• How the buyer cycle might be affected by giving away lots of educational content
• The difference between education and Diagnostic Education
• How to start your messaging doc (and how to get feedback from me on it!)

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

What do we want? Sales! When do we want 'em? Now!

The key to not just making sales, but making more of them, and making them more quickly, is to put a lot of intention behind how you're attracting potential buyers. In this episode, I'll share a way you can make sales much more quickly through doing something that may seem otherwise counterintuitive.

What’s inside this episode:

• The different levels of buyer awareness – the level of awareness at which someone is most likely to buy
• My flip on the concept of "don't sell the details, sell the outcomes"
• The the type of process framework I call a "Transformation Timeline" that is highly effective for building trust with buyers
• How understanding your programmatic milestones can help you in speeding up the buying process

🌟 THE MAGNETIC OFFER BOOTCAMP: a free 3-day event to help make your coaching or consulting irresistible to dream clients!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!