Episodios

  • #34 The Process of Innovation

    #34 The Process of Innovation
    Jul 23 2024
    In this engaging discussion, Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt. Innovation isn't driven by an epiphany and it is not an unreachable goal, it is the outcome of following a process, as unintuitive as it may seem. Don't miss these insights and more in this compelling episode spanning two countries and one innovative topic! Maarten van Kroonenburg is the dynamic founder and CEO of BW Ventures. Maarten is driven by a bold vision to transform the landscape for small businesses by developing resilient and scalable business models. From his early days as an entrepreneur in the music industry, Maarten quickly recognized the pitfalls small businesses face when modeled too closely on large corporations, often leading to critical and sometimes fatal mistakes. Armed with years of experience and a deeper understanding, he established BW Ventures, aimed at guiding companies to sidestep common pitfalls and innovate effectively and safely. Maarten combines strategic insight with practical experience, leading BW Ventures with a focus on structured, customer-centric strategies. His leadership empowers companies to confidently tackle future challenges. Under Maarten’s guidance, BW Ventures exemplifies how innovation, grounded in pragmatism, can propel businesses toward sustained success through smart, informed strategies. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    50 m
  • #33: The role of cultural affairs in a thriving community with Michelle Isabelle-Stark, Arlington County Cultural Affairs

    #33: The role of cultural affairs in a thriving community with Michelle Isabelle-Stark, Arlington County Cultural Affairs
    Jul 9 2024
    This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Since 1996, when Arlington Cultural Affairs ‘Arts Incubator’ was the first government arts program to win an Innovations in American Government Award from Harvard University’s Kennedy School of Government and the Ford Foundation, support for arts organizations set the path for a thriving cultural sector. Today we’re going to talk about the role of cultural affairs and the arts in a thriving community, and to help me discuss this topic, I’d like to welcome Michelle Isabelle-Stark Director, O County Cultural Affairs Division. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 m
  • #32: Digital-first in SMB with Leigh Hocker Radtke, Visa

    #32: Digital-first in SMB with Leigh Hocker Radtke, Visa
    Jun 25 2024
    In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands. Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa’s bank clients and technology partners to enable small, medium and large businesses to grow and thrive. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.
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    43 m
  • #31: Public-private partnerships and creative expression with Joshua Stoltzfus, Arlington Economic Development

    #31: Public-private partnerships and creative expression with Joshua Stoltzfus, Arlington Economic Development
    Jun 11 2024
    This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Today we’re going to talk about Public/Private partnerships and how they are essential to the visibility of creative and cultural expression in Arlington. The uniqueness of these initiatives is key to attracting and retaining businesses of all sizes to an area, and today we’re going to talk about this with someone who is directly involved in this. To help me discuss this topic, I’d like to welcome Josh Stoltzfus Deputy Director, Arlington County Cultural Affairs Division. RESOURCES The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    24 m
  • #30: The Growing Pursuit of the TEDx Talk to Supercharge a Personal and Professional Brand

    #30: The Growing Pursuit of the TEDx Talk to Supercharge a Personal and Professional Brand
    May 28 2024
    Today, we're talking about the increasing allure of the TEDx speaking circuit for professionals, entrepreneurs, and those who feel passionate about having an idea worth spreading. Despite its highly competitive environment, many aspire to present on the TEDx stage, hoping to share their stories from the iconic red dot. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    43 m
  • #29: Creating great places to work and live with Ryan Touhill, Arlington Economic Development

    #29: Creating great places to work and live with Ryan Touhill, Arlington Economic Development
    May 21 2024
    Today we’re going to talk about the future of commercial office space and how partnering with economic development organizations can help businesses maintain vibrant communities that create great places for people to live and work. This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. To help me discuss this topic, I’d like to welcome Ryan Touhill, Director of Economic Development, Arlington Economic Development. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    30 m
  • #28: The Growing Influence of LinkedIn Content Creators

    #28: The Growing Influence of LinkedIn Content Creators
    May 14 2024
    In this episode, we’re talking about the growth trajectory of content creation and the innovation that is supporting its evolution. Brand the Change is honored to sit down with Authored Up’s Founder Ivana Todovoric, who talks about the platform’s quick evolution in supporting LinkedIn content creators. She shares her future outlook on the growth of creators and also talks about the various levels of social media influence evolving – not just influencers, but there are subcategories that are quickly developing. She also talks about = - what else – artificial intelligence and how she and her team are leveraging it to further enhance the Authored Up product. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    31 m
  • #27: Why You Must Leverage Storytelling in B2B

    #27: Why You Must Leverage Storytelling in B2B
    Apr 30 2024
    Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    37 m