In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands.

Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa’s bank clients and technology partners to enable small, medium and large businesses to grow and thrive.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.

This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia.

Today we’re going to talk about Public/Private partnerships and how they are essential to the visibility of creative and cultural expression in Arlington. The uniqueness of these initiatives is key to attracting and retaining businesses of all sizes to an area, and today we’re going to talk about this with someone who is directly involved in this.

To help me discuss this topic, I’d like to welcome Josh Stoltzfus Deputy Director, Arlington County Cultural Affairs Division.

RESOURCES

The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today, we're talking about the increasing allure of the TEDx speaking circuit for professionals, entrepreneurs, and those who feel passionate about having an idea worth spreading. Despite its highly competitive environment, many aspire to present on the TEDx stage, hoping to share their stories from the iconic red dot.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about the future of commercial office space and how partnering with economic development organizations can help businesses maintain vibrant communities that create great places for people to live and work. This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia.

To help me discuss this topic, I’d like to welcome Ryan Touhill, Director of Economic Development, Arlington Economic Development.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we’re talking about the growth trajectory of content creation and the innovation that is supporting its evolution. Brand the Change is honored to sit down with Authored Up’s Founder Ivana Todovoric, who talks about the platform’s quick evolution in supporting LinkedIn content creators. She shares her future outlook on the growth of creators and also talks about the various levels of social media influence evolving – not just influencers, but there are subcategories that are quickly developing. She also talks about = - what else – artificial intelligence and how she and her team are leveraging it to further enhance the Authored Up product.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization.

Resources

MileZero: https://www.milezero.io/about/

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company