Episodios

  • Episode 34 | Important Elements of the Signage Buying Process

    Episode 34 | Important Elements of the Signage Buying Process
    Jun 27 2024
    48 m
  • Episode 33 | Workplace Autonomy and the Impact of Remote Work

    Episode 33 | Workplace Autonomy and the Impact of Remote Work
    Jun 13 2024
    33 m
  • Bridging the Gap Between AI and the FM Industry | Episode 32

    Bridging the Gap Between AI and the FM Industry | Episode 32
    May 30 2024

    Join hosts Rhianon Huff & Tori Homann as they dive into part two of their discussion of the intersection between AI, Facilities Maintenance, and Company Branding.
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    23 m
  • The Importance of Sustainability and Branding in the FM Industry | Episode 31

    The Importance of Sustainability and Branding in the FM Industry | Episode 31
    May 23 2024

    In this week’s episode, join hosts Tori Homann and Rhianon Huff with special guests Rebecca Handfield, and Kirsten Sokolowski as they discuss branding for Facilities Management (FM) companies, emphasizing the importance of understanding and evolving your brand’s strengths, weaknesses, and history. They stress clear, consistent communication both internally and externally, highlighting expertise, thought leadership, and addressing client needs. The conversation also underscores the uniqueness of each brand, the importance of market adaptation, sustainability, environmental stewardship, energy efficiency, transparency, diversity, and culture in branding. They caution against being inauthentic and ignoring market needs and trends.

    Key Takeaways

    • Understand your brand’s strengths, weaknesses, and history to guide its evolution
    • Communicate your brand’s message clearly and consistently across all platforms
    • Focus on expertise and thought leadership to provide value and address client needs
    • Adapt to changes in the market and remain flexible in your branding approach
    • Transparency, diversity, and culture are important aspects of branding
    • Avoid being inauthentic and ignoring market needs and trends in branding

    Chapters

    00:00 Introductions

    00:50 Guest Introductions and Career Trajectories

    05:15 Branding for FM Companies: Challenges and Strategies

    09:51 The Importance of Sustainability and Branding in the FM Industry

    21:28 Avoiding Branding Pitfalls and Embracing Market Needs and Trends

    28:54 Wrapping Up: Key Takeaways
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    31 m
  • Mastering Partnerships: The Ultimate Guide to Collaborating with National Brands | Episode 30

    Mastering Partnerships: The Ultimate Guide to Collaborating with National Brands | Episode 30
    May 9 2024

    This week, join our hosts Tori Homann & Jonathan Yasko as they welcome special guest Scott Sindle to discuss the critical aspects of partnering with a national brand! Learn the best practices for regional vendors looking to collaborate and thrive in the competitive market. Don’t miss out on this essential guide to successful brand partnerships!
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    27 m
  • Episode 29 | Tips for Success: How Managing Stress Plays a Key Role

    Episode 29 | Tips for Success: How Managing Stress Plays a Key Role
    Apr 25 2024
    Join hosts Rhianon Huff & Tori Homann as they dive into the many complexities of managing stress within the workplace. This week, Tori and Rhianon offer their valuable insights, practical tips, and personal experiences on how to overcome the pressures of professional life while maintaining productivity and well-being for both themselves, and their teams! Tune in for empowering discussions and actionable strategies to conquer stress and achieve success in your career.
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    25 m
  • Episode 28 | Women at the Forefront of Facility Maintenance

    Episode 28 | Women at the Forefront of Facility Maintenance
    Mar 26 2024
    Join our hosts Tori Homann & Rhianon Huff in The Innovation Room as they engage in a dynamic discussion with special guest Kim Goei, exploring the unique challenges and triumphs of women in the facility maintenance industry. Witness firsthand the empowerment of women in leadership roles as we delve into this fascinating topic.
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    41 m
  • Episode 27 | The Ultimate Guide to Trade Show Prep

    Episode 27 | The Ultimate Guide to Trade Show Prep
    Feb 21 2024
    Whether you're a first-time trade show attendee or a seasoned vet, join hosts Rhianon and Tori as they dive into their top tips for making trade shows as successful as possible. In everything from schedule prep to swag ideas to footwear recommendations, the gals share all their tricks for before, during, and after the trade show.
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    58 m