Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter.

Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen!

See the full show notes here: https://justinkbrady.com/eleanor-hawkins

Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads.

"The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. "We couldn't survive if we didn't," he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands.

See the full show notes: https://justinkbrady.com/joah-santos

If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him.

Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be doubling down on X. 

We also discuss his personal life, background, and the state of citizen journalism and corporate journalism. Plus, he shares his frustration at the constant attacks against X, and their odd obsession with it's founder Elon Musk. 

See the full show notes at: https://justinkbrady.com/mario-nawfal