Today, we're diving deep into Black Friday launch strategies with the incredible Dolly DeLong. Dolly, a seasoned systems and workflow expert (and the #1 person recommended on threads to talk about this!), shares her approach to launching with intention, offering tips to move from a scattered approach to a structured, strategic game plan.

From prepping your audience to refining your marketing and planning for a smooth launch, Dolly’s advice is helpful regardless of whether you’re a seasoned entrepreneur or tackling your first Black Friday campaign. Plus, she shares how she structures her week to run two businesses on just 20 hours a week and shares realistic tips on time management that allow for both successful launches and a balanced life.

You'll get a glimpse of her tried-and-tested launch phases—from the planning stages to post-launch reflection—plus advice on how to keep emotions in check when measuring launch success. I loved this conversation (and love her!).

🎙️ In This Episode:

• Pre-launch and audience priming before a launch
• Practical ways to map out launch phases
• Tips for managing launches within a limited workweek
• How to build your audience in between launches

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/47
• Watch Dolly's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trends
• Grab Dolly's Black Friday Toolkit: https://thekarareport.com/bf-toolkit
• Grab Dolly's Launching Templates in Trello: https://systemsandworkflowmagic.com/digital-product-launch-success-planner
• Follow Dolly on Instagram: https://instagram.com/dollydelongeducation
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

I read 10x is Easier Than 2x, so you don't have to. I'm actually going to talk about why I think it's one of the best business books I've read in a long time, but with a few caveats. This is going to be part "what I learned from it and what I'm seeing in my own business", and then also part, book review.

Regardless, I feel like 10x is Easier Than 2x has been the number one book everyone has been recommending, and I was really excited to read it, but I also was a little bit skeptical. I thought it might be one of those situations where, and I'm going to use Profit First as an example, everyone has basically shared the highlights so much that you're kind of familiar enough with the concept by now before you even read it.

My point here is this: I thought I knew what it was going to be about and what it would say, and I was wrong. So anyway, we're going to get into all of that - let's begin!

🎙️ In This Episode:

• Removing Decision Paralysis
• The Question You Need to Be Asking to 10x
• How to Constantly Be Shedding the 80%
• Being a Buyer, Not a Seller as a Business Owner
• Gap vs. Gain Mindset

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/46
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

In this episode, we're diving into the unnerving (and often shocking!) world of online business coaching with Vancouver-based content creator Danielle Ryan. Danielle has spent years building a business and now pulls back the curtain on some of the most problematic trends in the coaching industry.

From unqualified “gurus” to expensive masterminds with questionable value, Danielle doesn’t hold back on the hard truths about the online business industry. She shares her own experience of hiring a coach who failed to deliver, along with insights into how business coaching has devolved into a web of upsells, peer-to-peer coaching scams, and sketchy promises.

We’re not just talking about typical business horror stories—this episode covers the online business scams that MOST OF US have fallen victim too. Danielle’s passionate and relatable as she shares how to spot red flags in coaching, why pyramid-style coaching is on the rise, and how to make wise investments without falling prey to empty promises.

You're going to love this episode!

🎙️ In This Episode:

• The phenomenon of “coaches coaching coaches” and the pyramid-like structures
• Red flags to watch out for in online business coaching
• Whether the high prices in business coaching are justified?
• How to make ethical, informed investments in the coaching industry

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/45
• Check out Danielle's Website: https://danielleryan.me/
• Follow Danielle on Youtube: https://www.youtube.com/@itsdanielleryan
• Follow Danielle on Instagram: https://www.instagram.com/itsdanielleryan/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport