Eyitayo Olayemi discusses his journey as a business owner and the growth of his podcast, Diary of a CMO. He shares his plans to move away from the traditional agency model and focus on building strategic partnerships. Eyitayo also talks about his childhood in Nigeria and the importance of family and relationships. Eyitayo discusses his typical day and the importance of balancing work, relationships, and personal well-being. He shares his content distribution strategy, primarily focusing on his podcast and LinkedIn, with plans to expand to YouTube and Instagram. He highlights the importance of nurturing a community and engaging with the audience. Eyitayo Olayemi discusses the importance of adding value and creating meaningful human connections in marketing. He emphasizes the need to think two or three steps ahead and be honest about what you can offer as a thought leader or content creator. Olayemi also highlights the challenges of government policies and talent development in the marketing industry. He shares examples of brands like Jameson that have successfully connected with niche communities and created remarkable experiences. Olayemi concludes by acknowledging the need for marketers to adapt to changes in the industry and not settle for maintaining the status quo.

Check out Stephanie's list of AI Tools here: https://docs.google.com/spreadsheets/d/1M8mgfkgvuQKClWpV7N_hQZ6zTkjs1YjM5taIazCZlM4/edit?gid=0#gid=0

And the Squarespace study she references is here: https://www.prnewswire.com/news-releases/squarespace-survey-reveals-gen-z-find-digital-life-more-important-and-memorable-than-in-person-life-301324221.html

My guest today is Stephanie Lynch, the Founder and Senior Partner at Braver Element, a marketing company that specializes in optimizing brand potential. Our conversation explores the intersection of creativity, technology, and remote work. She emphasizes the importance of fostering a creative environment that encourages risk-taking and collaboration. The role of technology, particularly blockchain and AI, in enhancing creativity is discussed, along with the challenges and opportunities of remote and hybrid work environments. We explore the impact of AI on marketing and the future of work, and discuss the potential of AI to disrupt economies and how marketers can leverage AI technologies like LLMs (Language Models) for greater efficiency and creativity. The conversation also touches on the role of account managers in the age of AI and the need for upskilling. It highlights the importance of reflection and collaboration between different generations in navigating the evolving marketing landscape.

Tom Riordan, CEO of WordPower, discusses his journey from ad tech to AI and offers insights on how businesses can start using AI tools. He emphasizes the importance of self-awareness and understanding where you are on the AI journey. Riordan suggests starting with low-hanging fruit use cases like copywriting and analytics. He highlights the power of AI in automating tasks and streamlining workflows. Riordan also mentions the false starts and challenges that businesses may face when adopting AI solutions. Tom discusses the practical use of analytics and AI tools for mid-sized agencies and brands. He emphasizes the importance of understanding data privacy and compliance regulations before using AI platforms. Tom also highlights the value of AI in analyzing complex data sets and generating insights that humans may struggle to uncover. He gives an example of using AI to perform audience cluster analysis on television viewership data. Tom suggests that AI can be used to simplify and streamline tasks, especially with the availability of low-code or no-code AI tools. He also discusses the challenges faced by the marketing and advertising industry, including the need to focus on creating impactful ads and the limitations of measuring campaign success. Tom shares his excitement about the changing landscape of work and the potential for AI to transform industries.