The Long Game Por arte de portada

The Long Game

De: Allie Decker David Ly Khim Alex Birkett
Escúchala gratis

  • Resumen

  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
    Más Menos
activate_primeday_promo_in_buybox_DT
Episodios
  • Kitchen Side Episode 200: The Long Game Magazine Pre-Launch

    Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
    Jul 10 2024
    The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.Key TakeawaysThe hosts reflect on their favorite moments and surprises from the podcastThe idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital ageReading magazines in the past had a significant influence on their interests and perspectivesCreating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing teamChallenges include generating consistent pipeline, retaining and upselling clients, and building and growing the teamTurning points include hiring key team members, landing big clients, and restructuring into podsFacing fears, being present, and having faith in oneself are important for personal and business growthShow LinksJoin our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Samuel Lund on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Más Menos
    47 m
  • Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison

    Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
    Jul 3 2024

    In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.
    Key Takeaways
    Differentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.
    Brand Strategy: How branding and positioning drive messaging and marketing campaigns.
    Integration of Marketing Campaigns: The need for integrated brand and performance marketing efforts.
    Community Building: Insights from Evelyn's experience with a fitness group community and its application to broader marketing strategies.
    Research and Validation: The process of validating hypotheses about the target audience through surveys, interviews, and focus groups.
    Fundamentals of Branding: Emphasis on basic branding practices and avoiding common mistakes like over-fixation on design.
    Retention Marketing: The rising importance of retention and loyalty in marketing, supported by authentic community building.
    Positioning in B2B vs. Consumer Brands: Differences and strategies for effective positioning in B2B and consumer markets.
    Show Links
    Visit Boas Agency
    Sing up for GOALszn Newsletter
    Connect with Alex Birkett on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter
    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Más Menos
    1 h y 21 m
  • The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne

    The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne
    Jun 20 2024

    Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores the future of SEO and the role of automation in the industry. It discusses how automation will impact the different aspects of SEO, such as keyword research, content creation, and performance monitoring. The conversation also highlights the importance of strategy in SEO and how it will become more valuable as tactical tasks get automated. Additionally, the conversation touches on the concept of taking a calm approach to building a company and the benefits of separating one's identity from the company. It concludes with a discussion on the intersection of Buddhism and entrepreneurship.
    Key Takeaways
    The landscape of programmatic SEO is changing, with alternative search engines and generative AI technologies emerging as competitors to Google.
    The way content is created to answer search queries is also evolving, with a focus on more customized and high-quality answers.
    Daydream helps companies leverage their unique data to create AI-driven content that is tailored to specific search patterns and user intent.
    Education is crucial in the industry to understand and implement programmatic SEO effectively. Automation will play a significant role in the future of SEO, automating tasks such as keyword research, content creation, and performance monitoring.
    Strategy will become more valuable in SEO as tactical tasks get automated, requiring a deep understanding of the product and data to drive growth initiatives.
    Taking a calm approach to building a company can lead to better problem-solving and stability, allowing for a more sustainable and focused mindset.
    Separating one's identity from the company can help maintain stability and prevent emotional ups and downs as the company faces challenges.
    Buddhist principles, such as mindfulness and detachment, can be applied to entrepreneurship, providing a sense of space and perspective in the face of difficulties.
    Show Links
    Visite DayDream
    Connect with Thenuka Karunaratne on LinkedIn and Twitter
    Connect with David Khim on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter
    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Más Menos
    51 m
Liderazgo Marketing Economía
Más Menos

Lo que los oyentes dicen sobre The Long Game

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles