Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!

In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.

This conversation covers:

00:02:44 - The Most Valuable Lessons We've Learned

00:05:27 - Demystifying The World

00:10:22 - Embracing Imperfection

00:14:58 - Simplifying Complex Systems

00:17:37 - The Importance of Knowing What You Want

00:20:29 - The Importance of Repetition and Focus

00:23:03 - The Power of Concentration

00:33:18 - Making A Devil's Bargains

00:38:08 - Our Most Impactful Interviews

00:40:35 - Turning Points In Our Lives

00:45:07 - The Transition to Orbit Radio

00:50:11 - Gratitude and Acknowledgements

00:54:45 - Reflections and Farewell

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.

In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year.

His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain."

Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.

This conversation covers:

00:00:00 - Transitioning to Long-Term Games

00:05:44 - An Unhealthy Obsession with Crypto

00:08:52 - Separating Happiness From of Financial Success

00:12:34 - The Dangers of Chasing Quick Riches

00:14:37 - Pursuing Childhood Dreams

00:22:37 - How To Write The Perfect Scene

00:31:17 - A Potential Bestseller?

00:37:10 - Meeting Famous Figures

00:45:32 - From Short-Term Games to Long-Term Commitment

00:51:43 - A Quasi Pop Epistemology Book

Links and Resources:

→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040

→ Nat's Blog: https://www.nateliason.com/

→ Nat's Instagram: https://www.instagram.com/nat_eliason/

→ Nat's Twitter: https://twitter.com/nateliason