Episodios

  • Where creatives find clients (Best of Low Energy Leads)

    Where creatives find clients (Best of Low Energy Leads)
    Apr 17 2024
    How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year. Three sections to this show: 1) Your relationships: meeting people, staying in touch and referrals 2) Your client experience: onboarding, offboarding and setting expectations 3) Your hang out spots: where people get to know you and warm up to buying from you You'll love this episode if: You want to know as much as possible about finding clients now! Yesterday!You're in need of fresh inspiration to get you excited about marketing againYou're wondering which episodes are worth a full listen Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ Mentioned in this episode: Relationship building (Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21How I find clients then and now https://www.lowenergyleads.com/1Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17Conversation trackers with Devin Lee https://www.lowenergyleads.com/12Book the calendar with Dana Publicover https://www.lowenergyleads.com/8Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18Get more referrals challenge https://www.lowenergyleads.com/32 Making your experience sticky Make your creative business stand out https://www.lowenergyleads.com/24Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27Productizing your service with Philip Wallage https://www.lowenergyleads.com/26My perfect sales system https://www.lowenergyleads.com/28 Easy entry points and hang out spots 22 ways to get leads without social https://www.lowenergyleads.com/22Why I deleted Instagram and you can too https://www.lowenergyleads.com/11LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14Business foundations with Laura Sinclair https://www.lowenergyleads.com/40Email list growth experiments https://www.lowenergyleads.com/15Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48 If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop: https://lexroman.gumroad.com/Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠⁠thespacecookie.com⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!
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    34 m
  • How to drive word of mouth to book better clients

    How to drive word of mouth to book better clients
    Apr 10 2024
    Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier. You'll love this episode if: Your primary lead source is "word of mouth"You want more referrals You wish word of mouth was easier to predict Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ Mentioned in this episode: YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEcFree Airtable tracker: https://lexroman.gumroad.com/l/track-your-networkingMy referral page: https://lexroman.com/referMy recommended tools: https://lexroman.com/toolkitPartnero for referral programs: https://www.partnero.com/Thnks for easy gifts: https://thnks.com/ You might also like: The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/How to get clients with a small audience: https://www.lowenergyleads.com/13 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠thespacecookie.com⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!
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    28 m
  • What exactly is low energy lead generation

    What exactly is low energy lead generation
    Apr 3 2024
    Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be? Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go? You'll love this episode if: You're tiredYour content marketing isn't workingYou're not sure what's broken about your pipeline Find your buyers faster with the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠ Mentioned in this episode: The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84KThe Growth Model (shown on this page): https://joingrowthtrackers.com/ You might also like: Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46My perfect sales system: what I’d do differently now: https://www.lowenergyleads.com/28 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠Toolkit: ⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠ ⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠thespacecookie.com⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!
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    23 m
  • How to grow your email list with newsletter swaps

    How to grow your email list with newsletter swaps
    Mar 27 2024
    You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator. We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs. You'll love this episode if: You're growing your email newsletterYou're thinking about cross-promotionsYou appreciate a good "how to" Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: Episode on starting your list: https://www.lowenergyleads.com/2Episode on email list experiments: https://www.lowenergyleads.com/15My newsletter swap page: https://lexroman.com/swapsLettergrowth: https://lettergrowth.com/InboxReads: https://inboxreads.co/Reddit (newsletters): https://www.reddit.com/r/Newsletters/ConvertKit Creator Network: https://creatornetwork.convertkit.com/Beehiiv Creator Network: https://www.beehiiv.com/features/recommendationsSparkloop: https://sparkloop.app/Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=enMatt McGarry's newsletter for list growth: https://www.newsletteroperator.com/Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribe Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman ⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!
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    20 m
  • Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)

    Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)
    Mar 20 2024
    If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products. Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales. You’ll love this episode if: You need fresh test ideas for your digital productsYou’re wondering about naming and pricing your productsYou love a good success story Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at Mentioned in this episode Senior Designer Bundle: https://uxplaybook.org/seniorPortfolio Critique: https://uxplaybook.org/critiqueCoaching Workshop: https://uxplaybook.org/coachingAustin Church's pricing book: https://www.austinlchurch.com/free-money-book Connect with Chris Website: https://uxplaybook.orgLinkedIn: https://www.linkedin.com/in/uxchrisnguyen/Freebies: https://uxplaybook.org/freebies Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman ⁠⁠⁠⁠Sponsor the show Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!
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    30 m
  • Selling digital products: Where to use reviews to sell more

    Selling digital products: Where to use reviews to sell more
    Mar 13 2024

    You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.

    In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.

    This is the last episode in a five part series on Selling Digital Products.

    You'll love this episode if:

    • Your reviews are sad or bad
    • You're not sure where to place reviews
    • You're wondering how to get better reviews

    Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com⁠⁠⁠⁠

    Join the next livestream: ⁠⁠⁠⁠https://lu.ma/growthgym

    Mentioned in this episode

    • ⁠⁠Senja⁠⁠ for reviews: https://lexroman.com/senja
    • Adham Dannaways's Practical UI: https://www.practical-ui.com/
    • Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHw
    • Kirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-email
    • Josh Spector's Skill Sessions: https://joshspector.com/sessions/
    • Jay Wang's homepage: https://jayyanginspires.com/
    • Liz Wilcox's shop: https://lizwilcox.com/products/
    • Kieran Drew's course: https://highimpactwriting.co/
    • Growthtrackers: https://joingrowthtrackers.com/members
    • Lex's shop: https://lexroman.gumroad.com

    Connect with Lex Roman

    • Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
    • Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠
    • LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠
    • Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠
    • Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠

    Sponsor the show

    Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠⁠

    Credits

    Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

    Thank you for being part of the Low Energy Leads community!
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    34 m
  • Selling digital products: What's ACTUALLY working for service providers like you

    Selling digital products: What's ACTUALLY working for service providers like you
    Mar 6 2024

    Is it even possible to make good money from digital products if you're also selling services?

    Turns out yes!

    Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services.

    This is the fourth episode in a series on Selling Digital Products.

    You'll love this episode if:

    • You have a low cost offer you wish would sell better
    • You're not sure how to balance products and services
    • You want to know other people's marketing secrets!

    Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠

    Join a livestream: ⁠⁠⁠https://lu.ma/growthgym⁠⁠⁠

    Connect with Jeff White

    • LinkedIn: https://www.linkedin.com/in/jwhiteux/
    • Course Website: https://www.uxstorytelling.io/
    • Agency Website: https://www.stepladderux.com/

    Connect with Amy Santee

    • Website: https://www.amysantee.com/
    • Shop: https://amysantee.gumroad.com/
    • LinkedIn: https://www.linkedin.com/in/amysantee/
    • Podcast: https://www.whatiswrongwithhiring.com/

    Connect with Lex Roman

    • Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠
    • Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠
    • LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠
    • Toolkit: ⁠⁠https://lexroman.com/toolkit⁠⁠
    • Buy Me a Coffee: ⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠

    Mentioned in this episode

    • Gumroad for selling products
    • Senja for reviews
    • Amy's rave post from a fan on LinkedIn

    Sponsor the show

    Get in touch to trade promo or become a show sponsor: ⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠

    Credits

    Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

    Thank you for being part of the Low Energy Leads community!
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    23 m
  • Selling digital products: How to message to move sales

    Selling digital products: How to message to move sales
    Feb 28 2024

    How do you become the *go to* person for what you're selling?

    This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.

    You'll love this episode if:

    • You have a low cost offer you wish would sell better
    • You're wondering why your sales page conversion rate is low
    • You're not so great at messaging (like me!)

    Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠

    Join a livestream: ⁠⁠https://lu.ma/growthgym⁠⁠

    Connect with Lex Roman

    • Website: ⁠⁠https://lexroman.com⁠⁠
    • Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠
    • LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman⁠⁠
    • Toolkit: ⁠https://lexroman.com/toolkit⁠
    • Buy Me a Coffee: ⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠

    Mentioned in this episode

    • Stay Booked Roadmap: ⁠⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠⁠
    • Rev Your Referrals System: ⁠⁠https://lexroman.gumroad.com/l/rev⁠⁠
    • Strategist Pame Barba: http://www.mspamelabarba.com/
    • UX Career Coach Amy Santee: https://www.amysantee.com/
    • Pascio's Notion templates: https://pascio.com/
    • Justin Welsh's LinkedIn System: https://learn.justinwelsh.me/linkedin
    • Pablo Stanley: https://linkedin.com/in/pablostanley1
    • Gumroad's free one hour masterclass on high converting sales pages: https://gumroad.gumroad.com/l/gumroadsalespage
    • Live show with Katie Allen: https://www.youtube.com/watch?v=6SXC7J22Mqk

    Sponsor the show

    Get in touch to trade promo or become a show sponsor: ⁠⁠https://www.passionfroot.me/lex-roman⁠⁠

    Credits

    Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

    Thank you for being part of the Low Energy Leads community!
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    30 m