Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?

Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

Scott Kerr sits down with Giuseppe Santoni, chairman and executive president of Santoni, the nearly half-century-old luxury Italian footwear company famed for its artisanal craftsmanship, high-quality leather and contemporary style. Founded as a men's shoe business by his father Andrea Santoni in 1975, Giuseppe talks about the workshop being his "playground" as a child, taking over the helm of the company at 21-years-old and growing it into one of the world's leading brands in men's luxury footwear. He also discusses how the brand's values have helped guide it through economic downturns and shifting tastes, his strong ambitions to grow the women's category to half the business, and how Italian brands should be speaking to Gen Z about the importance of "Made in Italy" manufacturing. Plus: New footwear trends that are driving the evolution of the market.

Featuring: Giuseppe Santoni, Chairman and Executive President of Santoni (santoni.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

Scott Kerr is joined by Christian Vernet, CEO of La Compagnie, a unique Paris-based airline that offers premium all-business-class transatlantic flight experiences but at competitive pricing. Christian discusses why the 10-year old company's all-business-class model has endured while others have failed in the space, how post-pandemic trends have influenced its strategies and offerings, and why upgrading from Boeing to Airbus jets was a game changer. He also talks about La Compagnie sustainability commitments in light of business class having a greater environmental impact and Brexit's role in the carrier's decision to cancel London service. Plus: Why the Summer Olympics has hit bookings to Paris

Featuring: Christian Vernet, CEO of La Compagnie (lacompagnie.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!