MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.

Then, Michelle dusts off her bartender apron and shares another cocktail creation with us - this one a "free-spirited" zero-alcohol option. Make one yourself and share it with us on social media:

Free-Spirited Lavender Haze

• 2oz Three Spirit Livener
• Juice of two lemons
• 3/4oz lavender simple syrup

Shake well with ice, strain into martini glass.
Top with sparkling water and garnish with lemon twist or lavender sprig.

More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here.

Want to chat with Ian about your brand's bottle options? Send him an email.

More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland.

Don't miss the next webinar, and your chance to do live Q&A with the experts - click the social media links below to stay up to date.

More info about MHW at https://www.mhwltd.com/
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A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial.

Professor Media Group Editorial Director Amy Sherman, Spirits Editor for BevNET Ferron Salniker, and Laura Baddish, founder of The Baddish Group share insights for new and established brands looking to get noticed by the biggest publications in the industry.

At the top of the episode, we mention the "How to Create and Launch a Beverage Alcohol Brand" webinar happening Thursday, April 25 at 11am EST - here is your registration link.

Find out more about our guests:
Professor Media Group
BevNET
The Baddish Group

More info about MHW at https://www.mhwltd.com/
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General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.

Find out more about Sassenach Spirits here.

More info about MHW at https://www.mhwltd.com/
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ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event.

Learn more about the ProWein Trade Fair | Instagram

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The Victoria Gabriel Agency is a boutique marketing and consulting firm providing service to the beverage alcohol industry. Founder Melanie Gbowu chats with MHW's Cassidy Poe and host Jimmy Moreland about what brands can do to make the most of their marketing activities, and how some brands have capitalized on out-of-the-box thinking and creative risk-taking.

Learn more about The Victoria Gabriel Agency | Instagram

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We've edited down the annual MHW Trends and Forecasts webinar into this condensed podcast episode. The Feb 8 panel discussion was moderated by Women of the Vine & Spirits CEO Deborah Brenner; panelists include MHW CEO Ryan O'Hara, EVP Scott Saul, CRO MaryAnn Pisani, and Brand Execution Manager Ian Perez.

The team shares their analysis of trends expected in the next calendar year and how they will affect your business.

More info about MHW at https://www.mhwltd.com/
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