The Making Of

De: Presented by Circle
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  • The Making Of features the origin stories of the most successful creators and entrepreneurs —breaking down the mindsets, decisions, and strategies that have made them who they are today. This show is produced and presented by Circle.


    © 2024 The Making Of
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Episodios
  • The Making Of: Julie Solomon
    Jul 24 2024

    Julie Solomon is an entrepreneur, speaker, author, and was recently named one of the Top 100 leaders in Influencer Marketing. She’s also the host of The Influencer Podcast, with over 10 million downloads and an international audience.

    In this conversation, we’ll talk about her journey from corporate PR gal representing top musicians and thought leaders such as Lenny Kravitz and Dave Ramsey, to blogging as a side-hustle, to full time education-based entrepreneur and the deliberate choices she made to build the life and business she has today.

    Topics include:

    • Julie’s journey to finding a deeper purpose, setting personal boundaries, and unlocking sustainable confidence
    • The business model of masterminds and why they are a valuable source of income for entrepreneurs
    • How to be intentional when sharing your personal life as a personal brand on social media
    • Building a business with funnels and automations for sustainable success

    Episode Chapters:

    00:00 From Publicist to Online Educator

    02:53 Finding Deeper Purpose in Content Creation

    11:44 Setting Boundaries and Avoiding Comparison in Personal Paths

    34:29 Sustainable Confidence: Rooted in Expertise and Purpose

    35:26 Masterminds: A Space for Wisdom, Expertise, and Support

    48:36 Intentional Sharing: Showcasing Personal Life with a Deeper Mission

    57:05 Building a Business: Vitality of Funnels and Automations

    01:05:18 Evolutionary Products: Meeting Customer Needs

    You can connect with Julie here (https://juliesolomon.net/) and her IG here (https://www.instagram.com/julssolomon/)

    This episode also featured Berkley Sweetapple of Berkley Sweetapple Law. You can connect with her here: https://www.berkleysweetapplelaw.com

    This show is produced and presented by Circle, where creators turn pro.

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    1 h y 8 m
  • The Making Of: Justin Moore
    Jul 10 2024

    Back in 2014, Justin Moore made the leap to become a full-time creator. Since then, Justin has evolved into a leading Sponsorship Coach and founder of Creator Wizard, a community that helps creators negotiate dream brand partnerships, ensuring they don't leave thousands on the table.

    With over $4M earned working with brands and having run an influencer marketing agency for over seven years, Justin has not only built a successful career but helps other creators earn millions more.

    In this episode, Justin unpacks his transition from medical device product management to entrepreneurship, the difficult decision to close a successful agency while being over $100k in debt, and the origin of his company, Creator Wizard. He delves into how personal branding influences business decisions and why creators must take ownership of their businesses.

    We also explore:

    • The creation of Creator Wizard and the intricacies of brand partnerships and sponsorships
    • The importance of audience alignment and the shift from being an influencer to an educator
    • The impact of sponsorship deals and the need for creators to take ownership of their business
    • Emphasizing the journey over hitting milestones and the importance of serving others

    On a deeper level, we uncover the tough decisions Justin has made to reach his current success. Not all paths to entrepreneurship are linear.

    Episode Chapters

    00:00 The Origin Story: Transition from Medical Device Product Management to Entrepreneurship

    20:00 The Impact of Personal Branding: Lessons from Rebranding and Mistakes Made

    38:28 The Dynamics of Brand Partnerships and Sponsorships: Navigating Audience Alignment and Strategy

    40:23 Navigating Creator Sponsorships: Challenges and Opportunities

    45:06 From Influencer to Educator: The Shift in Creator Strategy

    55:22 The Impact of Sponsorship Deals: Taking Ownership of Your Business

    01:13:15 Serving Others: The Journey Over Milestones

    Connect with Justin here: https://www.creatorwizard.com/

    This show also features a special guest, Paul Jamison, host of the Green Industry Podcast. You can connect with him here: https://www.thepauljamison.com/

    This show is produced and presented by Circle, where creators turn pro.

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    1 h y 20 m
  • The Making Of: Anne-Laure Le Cunff
    Jun 25 2024

    Anne-Laure has always been been fascinated by human consciousness and the biology of the mind. A cognitive neuroscientist in training, she has a weekly newsletter on creativity, learning, and mindful productivity that reaches over 100,000 readers. She’s also the founder of Ness Labs, a learning community that helps people achieve more without sacrificing their mental health.

    In this episode, Anne-Laure shares her journey from a bookworm teenager to community manager, Google employee, the creator of several failed start ups, and finally, the founder of Ness Labs. She always comes back to the importance of following your own path, and not getting caught up in external definitions of success.

    We also dive into:

    • Experimenting and learning without the pressure of a set destination
    • The importance of understanding what truly fulfills you
    • Lessons learned from launching and growing Ness Labs
    • Building a successful newsletter through consistency and value
    • Embracing curiosity to better understand yourself and serve your audience


    Episode Chapters

    00:00 Introduction and Background
    03:00 Early Interests and Community Building
    04:18 Internships at Google and Decision to Leave
    09:01 Transition to Starting Own Ventures
    15:24 The Importance of Freedom and Self-Reflection
    26:49 Creating a Learning Community for Growth and Mental Health
    28:06 Creating a Community Rooted in Connection and Learning
    30:29 Finding Meaning and Financial Independence through Nest Labs
    34:48 Balancing Community Management and Self-Care
    38:39 Handling Negative Feedback with Grace and Action
    43:54 Growing a Newsletter through Consistency and Value
    52:34 The Power of Curiosity for Creators


    This show is produced and presented by Circle, where creators turn pro.

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    1 h

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